The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Yogi
October 27, 2015
We lost a treasure when Yogi Berra died last month at the age of 90.
I hope a lot of people attended his funeral. After all, it was Yogi who said, “Always go to other peoples’ funerals, otherwise they won’t come to yours.”
Yogi had an intriguing mind for math. It was he who told us to “Pair up in threes.” He informed us that “A nickel ain’t worth a dime anymore.” He said, “Baseball is 90 percent mental and the other half is physical.” And, “You better cut the pizza in four pieces because I’m not hungry enough to eat six.”
Yogi was a sage observer of everyday life. In fact, he told us “You can observe a lot just by watching.” He observed that “No one goes there nowadays, it’s too crowded.” And, “It gets late early.”
Of course, Yogi ought to have known a lot about baseball, a sport in which he excelled and enjoyed unprecedented and unduplicated success as catcher for 10 World Series championship teams. He was an 18-time All-Star; but with characteristic humility, Yogi confessed, “In baseball, you don’t know nothing.”
While wise about many things, Yogi wasn’t correct about everything. When he said, “It ain’t over til it’s over,” he was wrong. It ain’t ever going to be over for Yogi.
And yet, without Yogi, “The future ain’t what it used to be.”