The Social Setting
March 18, 2014
One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
New Legacies
September 30, 2015
For nearly two dozen years, the MHSAA has conducted its “Legacy” program through which high school students are welcomed into high school sports officiating and mentored by approved MHSAA officials. This has given these students a jump start in officiating and in life. For example ...
- Zach Kemp and Aaron Wieber, both honored as legacy officials in 1992, are now NCAA officials in football and basketball, respectively.
- Brent Sorg, 1993, is now the soccer coach at Williamston High School and a former MLS soccer official.
- Dan Carmichael, also 1993, has worked MHSAA Finals in both basketball and football.
- Bill Parker, 1994, has umpired both Minor League baseball and MHSAA Baseball Finals.
- Carmen Kennedy, also 1994, is principal at St. Clair Shores South Lake High School and serves on the MHSAA Representative Council.
- Matt McDermott, 1995, has officiated MHSAA Finals in both football and basketball, and has been a longtime NCAA basketball official.
- Ryan Negoshian, also 1995, has officiated MHSAA Softball Finals.
- Jeremy Valentine, 1998, has worked the MHSAA Football Finals and an NCAA Division II National Championship game.
- Jon Studley, 1999, is now athletic director at Caro High School.
- Nathan Taylor, 2000, has worked MHSAA Finals in both football and basketball.
- Sara Tisdale, also 2000, worked MHSAA Finals in volleyball and she’s now a college lacrosse coach.
That’s just a dozen examples from the Legacy program’s first decade, making a difference in Michigan schools and sports. Adding to the pleasure of living in Michigan and loving school sports.