The Social Setting
March 18, 2014
One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Bad Choice
September 11, 2015
It’s time to admit that school of choice may do more to harm than to help public education.
From our vantage point, we saw years ago that “choice” was disrupting schools more than it was improving them, and hindering more than enhancing the academic accomplishments of students.
What we saw years ago was that choice was more often exercised for adults’ convenience – to schools closer to child care or parents’ jobs – than for students’ academic improvement. Studies now tend to prove that observation is correct.
We also saw years ago that choice was mostly a chain reaction of prickly people. Students or their parents unhappy with their local school for one reason or another would move to a nearby school where, simultaneously, unhappy people would be moving from there to another nearby school. Studies now show that about half of choice students return to where they began; whether or not they ever accept that the fault was their own and not the fault of the first school is more difficult to discern.
In July, Michigan State University reported some of the most recent research about, and some of the faintest praise for, school of choice; but because previous studies have demonstrated that students’ learning diminishes as their mobility increases, there should have been much more scrutiny of Michigan’s school of choice policy when it was introduced 20 years ago, and as it has spread to 80 percent of Michigan school districts since 1994.
As a means of improving schools, choice has failed by making poor schools worse. As a means of integrating schools, choice and charter schools have actually re-segregated schools. And as a means of destroying neighborhoods, choice has been the perfect weapon.
You want to rebuild Michigan? Then start with neighborhoods, at the center of which will be a grocery store and a school, both within walking distance for their patrons who are invested in them.
School of choice has created problems for administrators of school sports. But what’s far worse is the damage it has done and continues to do to our students, schools and society.
From our vantage point, we saw years ago that “choice” was disrupting schools more than it was improving them, and hindering more than enhancing the academic accomplishments of students.
What we saw years ago was that choice was more often exercised for adults’ convenience – to schools closer to child care or parents’ jobs – than for students’ academic improvement. Studies now tend to prove that observation is correct.
We also saw years ago that choice was mostly a chain reaction of prickly people. Students or their parents unhappy with their local school for one reason or another would move to a nearby school where, simultaneously, unhappy people would be moving from there to another nearby school. Studies now show that about half of choice students return to where they began; whether or not they ever accept that the fault was their own and not the fault of the first school is more difficult to discern.
In July, Michigan State University reported some of the most recent research about, and some of the faintest praise for, school of choice; but because previous studies have demonstrated that students’ learning diminishes as their mobility increases, there should have been much more scrutiny of Michigan’s school of choice policy when it was introduced 20 years ago, and as it has spread to 80 percent of Michigan school districts since 1994.
As a means of improving schools, choice has failed by making poor schools worse. As a means of integrating schools, choice and charter schools have actually re-segregated schools. And as a means of destroying neighborhoods, choice has been the perfect weapon.
You want to rebuild Michigan? Then start with neighborhoods, at the center of which will be a grocery store and a school, both within walking distance for their patrons who are invested in them.
School of choice has created problems for administrators of school sports. But what’s far worse is the damage it has done and continues to do to our students, schools and society.