The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
In An Instant
August 4, 2015
The icebergs that enter the harbors along Newfoundland’s north shore started to form thousands of years ago. They broke from ice flows 10 times their size and then got caught in a current that carried them on a 1,000-mile, two-year journey to “Iceberg Alley.” Some of them drift into harbors and, with seven-eighths of their mass below the surface, they get grounded. Eventually they break apart and disappear.
My wife and I “discovered” one of these grounded ‘bergs near the shore of cozy little Coffee Cove. After a 15-minute hike, we got closer to this sparkling monster than third base is to home plate. We each snapped dozens of pictures.
Just as we were turning to begin our hike back to “civilization,” we heard what we thought was a loud gunshot. But what actually occurred was a portion of the iceberg breaking off and falling into the water.
What we had taken pictures of moments earlier no longer existed as it had at that time. In an instant, the iceberg had changed, without respect for the thousands of years in the making and the hundreds of miles of traveling.
A few days after we returned to Michigan, Rich Tompkins died, apparently healthy, just after waterskiing. Death came without respect for the miles Rich had traveled to serve student-athletes and coaches, and without regard to all the victories his teams had earned and MHSAA championships they had won.
I last saw Rich on Valentine’s Day at the first-ever Fremont High School Hall of Fame induction banquet where Rich and many of his athletes were honored. The pictures taken that night are of people and circumstances that can never be reassembled.
We need to more fully appreciate the miracle of such moments. They can be gone in an instant.