The Social Setting
March 18, 2014
One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Plan B Planning
July 23, 2015
The odds of a boy having a career as a professional athlete are very small; and for a girl, the odds are infinitesimal. But that doesn’t make the pursuit of such a goal ridiculous.
First, there are good, healthy destinations shy of that goal that result in meaningful, satisfying sports-related careers ... coaching, athletic administration, sports broadcasting, sports medicine, officiating, for examples.
Second, dedication to such a goal can develop disciplines and habits that lead to a more productive life, regardless of the ultimate career path.
How ridiculous would it be in 1969 for a Canadian boy of nine to set the goal of becoming an astronaut? Canada didn’t even have a space program!
But that’s what Chris Hadfield did, and he discovered the goal provided direction to his life that was lacking before. He had a new lens for viewing life and his place in it.
In An Astronaut’s Guide to Life on Earth (Little, Brown and Company, 2013), Colonel Hadfield writes: “Throughout all this I never felt that I’d be a failure in life if I didn’t get to space. Since the odds of becoming an astronaut were nonexistent, I knew it would be pretty silly to hang my sense of self-worth on it. My attitude was more, ‘It’s probably not going to happen, but I would do things that keep me moving in the right direction, just in case – and I should be sure those things interest me, so that whatever happens, I’m happy.’ ”
There is a commercial airing on television for an international real estate company that tells us to “dream with our eyes open.” That is good advice for youngsters who dream of playing sports at any higher level. Even if the dream is not realized – and it most likely will not be – the dream might help to produce life skills for a rewarding “Plan B.”