The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Attendance Trends
March 27, 2015
Media across the US have been reporting the decline in attendance at intercollegiate football and basketball games. “It’s a national epidemic,” according to a Charleston (SC) Post & Courier column this month.
This should surprise no one. And it’s the latest proof that it is possible to get too much of a good thing. And when it comes to college football and basketball games, there is far too much indeed –
- A few too many football games during the regular season, far too many of those games televised, and an absurd number of postseason bowl games of zero significance.
- About two times too many basketball games during the regular season, far too many televised, and too often with absurd starting times and post-midnight conclusions.
The over-exposure of the college product began to suck the life out of high school football and basketball attendance two decades ago. And as the higher profile college programs have done more and more to promote their events, lower profile college programs have paid the price. Higher profile programs are now gnawing on each other’s bones.
All of this makes life tougher for us at the interscholastic level; but at the MHSAA, we’re not merely whining – we’re working to increase the attendance and enhance the spectators’ experience. A staff task force has been generating ideas, and the Representative Council has been generous with encouragement and support to implement changes in the MHSAA tournament atmosphere.
Perhaps we can pick up a few of those fans who have defected from the high price of college tickets and the slow pace of their televised games.