The Social Setting
March 18, 2014
One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Corporate Care
March 10, 2015
One of the MHSAA’s newest corporate sponsors is arguably one of its most important ever because it will assist the MHSAA’s aspirations to go further beyond the ordinary in promoting student-athlete health and safety.
That new sponsor is Sparrow Health System, and you can read about our new relationship by clicking here.
During the many discussions with Sparrow’s leadership leading up to our partnership, we learned of its membership in the prestigious Mayo Clinic Care Network; and during our review of some of Mayo’s work we reviewed an April 2012 Mayo Clinic article about the risks of concussion in high school football.
The article presented the results of a carefully controlled study of individuals who played high school football in Rochester, Minnesota, during the decade 1946 to 1956.
The conclusion was that those participants did not have an increased risk of later developing dementia, Parkinson’s disease or amyotrophic lateral sclerosis (ALS) compared to non-football-playing high school males. The study notes that this was the case even though, compared to today, “there was poorer equipment and less regard for concussions and no rules prohibiting head-first tackling (spearing).”
There is no small supply of data that sheds better light on the head trauma hysteria in sports in general and football in particular. We cite such data as a counter-balance, not as a reason to slow the search for safer ways to conduct school sports. Our new sponsorship is evidence that we are increasing our capacity to do much more.