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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Football Scheduling

December 23, 2014

The major complaint about the MHSAA Football Playoffs is not that too few teams qualify or too many, or that a five-week playoff is too long or should become six weeks, or that some worthy teams miss out while some less worthy teams get in. No; most people find a five-week, 11-player tournament after a nine-game regular season is the best that our late start to fall classes and our early start to winter weather will allow us in Michigan.

Many people appreciate being able to complete our 14-week season in the warmth of Ford Field on the Friday and Saturday of Thanksgiving weekend. Most people think that nearly 45 percent of 11-player schools is a sufficient tournament field. Many people like the excitement that the six-win threshold creates for teams that had been eliminated earlier from league championships.

The most serious and legitimate complaint about the season-ending playoffs is the stress it has placed on conferences and the struggles many schools have in building nine-game regular-season schedules. Some critics want to mess with the Football Playoffs because of the mess they believe it makes for regular-season schedulers.

Having the MHSAA provide every school a nine-game regular season schedule of the most nearby teams of the most nearly equal enrollments would shift scheduling headaches from the local level to the MHSAA.

I’m not suggesting that this solution to local problems doesn’t create new, large headaches for the MHSAA. But in fact, that is the tradition of school sports: when an issue is large enough in scope and common enough among member schools, the state high school association is asked to be the problem-solver. That’s how we got transfer rules, defined sports seasons and competitive cheer tournaments, for example. Just about every policy and procedure and program of the MHSAA arises from a common local problem looking for a statewide solution. 

The 2014 Update Meeting Opinion Poll indicates that 70 percent of responding administrators do not favor the solution of the MHSAA making all schools’ regular-season varsity football schedules. Maybe the question should be narrowed to having the MHSAA complete member schools’ non-conference scheduling.

Meanwhile, we will keep watching as high school associations in other states move to statewide scheduling. For if scheduling is the problem, then scheduling itself needs to be the focus of the solution.