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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

BOTF

March 14, 2014

When MHSAA staff asked our Student Advisory Council, “How do we have a sportsmanship program that isn’t boring?,” the answer that emerged was the MHSAA’s Battle of the Fans.

On Feb. 21 we announced the winner of the 3rd Battle of the Fans - Beaverton High School (see related story). But all five finalists, and dozens of applicants, demonstrated that attendance at high school sporting events can become THE thing to do, and it can be done with both great spirit and high standards of sportsmanship.

On Feb. 16 the Student Advisory Council reviewed the finalists’ videos and the reports of site visits by SAC members and MHSAA staff; and I listened to the discussion. Here’s what I discovered they were looking for . . .

  • Authenticity and consistency – not just a one-night thing; but spirited, sportsmanlike support all season long, for multiple sports.
  • Not only the absence of poor behaviors, but great originality in demonstrating good behaviors.
  • Inclusiveness – conducted in ways that invite all kinds of students to be involved, encourage middle school students to learn good sportsmanship and is welcoming to adults as well.
  • Change. Which school and community was most changed since getting involved with the BOTF this year or over the past two or three years?

I have said often that we want the BOTF to be great fun. But it’s also intended to make a great positive difference in school sports in Michigan. And it is. Crowds are both much larger and much better behaved where the BOTF has become important. And the positive change in one school/community is helping to change neighboring districts and entire leagues.