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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Singing Spectators

December 6, 2013

Unlike many of my counterparts who are engaged in the administration of statewide high school athletic associations, I do not seek in my free time to attend other athletic events as a spectator. Nevertheless, more by accident than design, I’ve had an opportunity to see some of the biggest events and most iconic stadia in the United States.

But none of these events or venues holds a candle to the Boca Juniors’ 2-1 victory over Tigre at La Bombonera (“the chocolate box”) in Buenos Aires last month. It was merely a regular-season event between two nearby opponents – nothing special on the world’s soccer schedule. But it was amazing.

We had been warned that the neighborhood was unsafe and the 80,000 members of the Boca Juniors Athletic Club were savage about acquiring tickets for the ancient stadium’s intimate 50,000 seats; and that they were raucous, rowdy spectators. But in the absence of alcohol sales in the stadium and within a five-block radius of the stadium and in the presence of nonstop, nearly choreographed song and gesture – starting 15 minutes before the game until even longer after – this became one of the most enjoyable athletic events I’ve ever attended. Never have I observed a louder or more melodious crowd of spectators.

Except for a halftime rest, the crowd sang without letup, and with a bit more volume and energy for a direct or corner kick. The crowd sang when a home team defender deflected the ball into his own goal early in the first half. It sang louder when the home team scored the tying goal in the 39th minute of the second half. It sang even louder when the home team broke the tie in extra time. And the singing continued as the crowd descended the ancient stadium’s stairwells to the street after the match.

I was surprised to conclude that a professional football match in South America was a more pleasant experience than a professional football game in North America. It had nothing to do with the shape of the ball; it had everything to do with the condition of the crowd – the absence of alcohol and the presence of song.