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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Competitive Classes

May 7, 2013

After the classifications and divisions for MHSAA tournaments in 2013-14 were posted on mhsaa.com last month, there were more questions and comments than in previous years.

Some of this results from electronic media – how quickly our information gets distributed far and wide, and how easy it is for people to email their opinions.  This isn’t bad.

But we were able to discern in the feedback that there is poor public understanding of school enrollment trends in Michigan.  For example, many people objected that the spread between the largest and smallest schools in the classifications and divisions has grown too large.

In fact, taking the long view, the difference between the largest and smallest schools has been shrinking:

  • In Class D, the difference between the largest and smallest school has trended downward over the past 25 years, and will be approximately 20 percent smaller for 2013-14 than in 1989 (to 189 from 247).
  • The same is true in Class C, although less dramatically (to 221 from 259).
  • The same is true in Classes B and A, although less consistently (from 496 to 464 in Class B; and from 2,111 to 1,888 in Class A).

If there is need for more than four classes in basketball or girls volleyball, or for more than four “equal divisions” in most other sports, it is not because of the reason most often cited.  That reason – that the enrollment spread is growing too large – is not supported by the facts.