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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Extracurricular Programs Must Be Heard

December 17, 2012

A team assembled by our Governor has brought forward the most thoughtful and comprehensive proposals to overhaul public education our state has seen in a long time, perhaps ever.

Nevertheless, there is little evidence that the hard work has included more than cursory attention to the extracurricular programs that create a point of connection for students and a sense of community from small towns to urban neighborhoods across our state – programs that provide motivation for students to stay in school, like school and do better in school, and for parents, boosters, friends and neighbors to invest in that school.

Some may argue that the neighborhood school is as anachronistic as the nine-month school year.  While I’ve long and often criticized the school year as too short, I continue to advocate for neighborhood schools.

I’ve seen too much harm to students educationally and to communities economically as a result of sending students hither and yon for their schooling.  And the so-called innovations have been resegregating public education every step down this ill-advised path.

The mantra “any time, any place, any way, any pace” may be a catchy phrase to describe where reformers wish to take public education in Michigan.  It may also be the wrong direction for students, communities and ultimately our state, taking us back to a time when students dropped in and out of schools without much accountability.

As for our little piece of this – emotion-charged extracurricular programs – we’ll do our best to maintain a little order, some respect for rules and responsibilities, and a sense of fairness and equity.

There are many days in many places where 40 or 50 or 60 percent or more of a high school’s student body is participating in extracurricular athletics and activities.  They are not unimportant to the education of those students and to the quality of life in those communities.  Even if they haven’t been consulted during recent planning, extracurricular programs will be heard from during the coming debate.