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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

The Meaning of Success

December 8, 2015

All of the MHSAA’s fall season tournaments have ended. A small sliver of our hundreds of member school teams are clutching championship trophies.

Thankfully, those few trophies do not define success.

Some teams won their first ever MHSAA Regional title this fall, and a few more won their first MHSAA District championship ... and those go down in their local lore as the most successful teams in those schools’ histories. Deservedly so.

But even those situations do not define success adequately.

Some teams had their first winning record in many years. Some teams didn’t accomplish that goal but won twice as many games as the year before; and they rightfully claimed their seasons a success.

Some teams lost almost every game but kept pulling together without back-biting or complaining. And that too is success.

I once told a team of T-ballers I was coaching that they had a perfect record: six wins and six losses. Six times they had to deal with victories; six times they had to deal with losses. That’s also a good definition of success.

And finally ... singer/songwriter Sam Baker has written this lyric about his aspirations to play professional ice hockey: “I failed well; and that made all the difference.”