Valuable Victories

June 30, 2014

The 95th annual meeting of the National Federation of State High School Associations occurs June 28 to July 2 in Boston. I wonder if any speaker will say anything as profound as this statement by philosopher/psychologist William James during a lecture in Boston in 1906 (just months after the founding of the National Collegiate Athletic Association): 

“. . . the aim of a football team is not merely to get the ball to a certain goal (if that were so, they would simply get up on some dark night and place it there), but to get it there by a fixed machinery of conditions – the game’s rules and the opposing players.”

Competitive athletics is nothing without a set of rules that opponents must follow. All opponents. Even those with “helicopter parents” who try to provide a parachute to their child after a mistake. Even those who believe their money or connections should give them a free pass. Even for star players; even for substitutes. 

Without rules of eligibility and competition, and opponents playing by the very same rules, there is no validity in moving the ball to the goal. Without rules, there is no value in sinking the putt, making the basket, clearing the bar or crossing the finish line.

Without a regulatory scheme adhered to by all competitors, victory is hollow. Rules are a big part of what gives school sports meaning and value.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.