Wake-Up Call
June 20, 2013
Ken Robinson, the author of Finding Your Element, is quoted in the June 10 issue of TIME saying: “I can’t imagine there’s a student in America who gets up in the morning hoping he can improve the state’s test scores.”
Dr. Robinson – aka Sir Kenneth Robinson – whose TED talk has been watched 17 million times, laments that education is being driven more and more by standardized testing, but less and less by the kind of individualized education that ignites learning. That disturbs me too.
Dropouts, delinquency and discipline problems in our schools are not addressed at all by standardized tests. In fact, the focus on such testing probably adds to each problem.
The job of teachers should not be to teach to the test, but to locate and ignite the different hot buttons of students. That’s a lot tougher, and it’s infinitely better for students, schools and society.
Dynamic classroom teachers matter. And so do those who work after hours with students in music, fine arts and athletics. Nothing matters more in bringing students to schools each morning with a sense that they’re much more than a statistic for bureaucratic measurement and political posturing.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.