The Best Coach Ever

February 5, 2013

In the fall of 2004, another of the inductees with my father to the first-ever Hall of Fame Class of Stevens Point (WI) Area Senior High School was Rick Reichardt, arguably the best male athlete the community ever produced. Rick played four sports in high school, both football and baseball at the University of Wisconsin in Madison, and on two Major League Baseball teams.

In his own acceptance speech that evening in 2004, Rick said that my dad was the best coach he ever had.  Well, Dad was merely Rick’s Little League baseball coach.

That’s remarkable in and of itself.  What’s more remarkable is that Dad never played organized baseball.  He never developed the skills of the game. Yet Rick said Dad was his best coach ever.

Eventually, I’ve figured out Dad’s “secret of success.”  Dad didn’t coach a sport.  He coached people.

Our just-published winter issue of benchmarks is devoted to coaches like this and to the coaching profession. Read it here.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.