The Best Coach Ever
February 5, 2013
In the fall of 2004, another of the inductees with my father to the first-ever Hall of Fame Class of Stevens Point (WI) Area Senior High School was Rick Reichardt, arguably the best male athlete the community ever produced. Rick played four sports in high school, both football and baseball at the University of Wisconsin in Madison, and on two Major League Baseball teams.
In his own acceptance speech that evening in 2004, Rick said that my dad was the best coach he ever had. Well, Dad was merely Rick’s Little League baseball coach.
That’s remarkable in and of itself. What’s more remarkable is that Dad never played organized baseball. He never developed the skills of the game. Yet Rick said Dad was his best coach ever.
Eventually, I’ve figured out Dad’s “secret of success.” Dad didn’t coach a sport. He coached people.
Our just-published winter issue of benchmarks is devoted to coaches like this and to the coaching profession. Read it here.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.