The Best Coach Ever

February 5, 2013

In the fall of 2004, another of the inductees with my father to the first-ever Hall of Fame Class of Stevens Point (WI) Area Senior High School was Rick Reichardt, arguably the best male athlete the community ever produced. Rick played four sports in high school, both football and baseball at the University of Wisconsin in Madison, and on two Major League Baseball teams.

In his own acceptance speech that evening in 2004, Rick said that my dad was the best coach he ever had.  Well, Dad was merely Rick’s Little League baseball coach.

That’s remarkable in and of itself.  What’s more remarkable is that Dad never played organized baseball.  He never developed the skills of the game. Yet Rick said Dad was his best coach ever.

Eventually, I’ve figured out Dad’s “secret of success.”  Dad didn’t coach a sport.  He coached people.

Our just-published winter issue of benchmarks is devoted to coaches like this and to the coaching profession. Read it here.

Peddling Influence

February 28, 2012

The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.

If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.

I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.

We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.

We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.