Opportunity at Heart of Ellis' Service
March 8, 2018
By Geoff Kimmerly
Second Half editor
Gary Ellis has received various awards over a career that’s stretched nearly a half century and included various contributions to high school athletics in our state and tennis in particular.
But one of his most recent honors says perhaps the most about Ellis’ philosophy.
In 2016, the longtime Allegan tennis coach and former high school athletic director was named to the United States Tennis Association’s national “No-Cut Coach All-Star Team” recognizing middle and high school coaches who welcome all students to participate in the sport.
Ellis’ boys tennis teams regularly have as many as 25 players, and his girls teams when he led that program as well often approached 30. His largest team had 35 athletes.
“I think sports obviously are very good for kids and their development,” Ellis said this week. “I enjoyed (playing), and I’m trying to give other people the opportunity to enjoy athletics and tennis in particular, like I did.
“In volleyball (which he coached for four seasons in the 1970s), we had to make cuts and I absolutely hated it. So it’s nice; we keep everybody who comes out. If a senior comes out who has never played tennis before, he’s welcome to join us.”
That dedication to providing opportunities is part of what also has made Ellis the 2018 recipient of the Michigan High School Athletic Association’s Charles E. Forsythe Award.
The annual award is in its 41st year and named after former MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contributions to the interscholastic athletics community.
Ellis served as Allegan High School’s athletic director from 1983-89 and again from 2004-13, and also taught mathematics, history and government over a career in the building that stretched 39 years. Ellis has coached the boys tennis team since 1975, and coached the girls tennis team from 1981-84 and then 1990-2003, leading the boys and girls teams to a combined 32 top-10 finishes at the MHSAA Finals.
But those are only some of the local highlights. Regionally, Ellis has served as league secretary for the Wolverine Conference and hosted various MHSAA events at the District, Regional and Quarterfinal levels. Extending his impact across the state, Ellis is a long-serving member of the MHSAA Tennis Seeding Committee and has served on Tennis, Baseball/Softball Site Selection and Scholar-Athlete committees, among others. He continues to serve as secretary/treasurer and was president of the Michigan High School Tennis Coaches Association (MHSTeCA) from 1995-96.
Ellis also served as an MHSAA registered official for 39 years in volleyball through the 2011 season and basketball for 26 years through the 1998-99 boys season.
“As a leader in athletics and especially the tennis community, Gary Ellis has influenced and inspired administrators, coaches and students for more than 40 years,” MHSAA Executive Director John E. “Jack” Roberts said. “In addition to serving as a fine athletic director representing his school, he’s long provided key insights on the best ways to conduct tennis programs in this state, from how to seed the top players at our tournament to how to include as many as possible on the local team. We admire his dedication and are glad to honor him with the Charles E. Forsythe Award.”
As mentioned, this is hardly the first time Ellis has been honored for his many contributions.
He was inducted into the MHSTeCA Hall of Fame in 2007 and named its boys Coach of the Year in 1984 and 2005 and girls Coach of the Year in 1994 – and was a nominee for the National Federation Coaches Association national award for boys for 2004-05. As an administrator, Ellis was named his region’s Athletic Director of the Year in 2011 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Ellis previously was named Community Person of the Year in education from the Allegan Area Chamber of Commerce and received the Allegan County Outstanding People for Education Award.
“I consider Gary to be a mentor, friend and role model,” Vicksburg athletic director Michael Roy wrote in recommending Ellis for the Forsythe Award. “I know that the Forsythe Award is presented to individuals who have served interscholastic athletics. I know that of the people I know in the business, Gary Ellis is a pure example of one who serves.”
In addition to his work in schools, Ellis has served the Western Michigan Tennis Association in various roles. He’s been chairperson of the USTA/Midwest Section Junior Team Committee and worked as an official at local USTA events including national tournaments hosted by Kalamazoo College’s Stowe Stadium. He received the USTA’s Midwest Stan Malless Award recognizing his promotion of tennis in the community.
He will receive the Forsythe Award during the break after the first quarter of the MHSAA Class A Boys Basketball Final on March 24 at the Breslin Student Events Center in East Lansing.
“It’s a huge honor. To get something like that for doing the things you love doing, it’s really nice,” Ellis said. “At the end of every season I have a little bit of withdrawal. You’re so involved and so active with (coaching), and the associations with kids and parents and opposing coaches is a really neat thing.”
Ellis graduated from Battle Creek Central High School in 1970 and then attended Kellogg Community College and earned his bachelor’s and master’s degrees at Western Michigan University in 1974 and 1980, respectively. He maintains membership in the MIAAA and MHSTeCA and also the Michigan High School Coaches Association. Ellis is a member of the Allegan Lions Club and has served as president, and also is active as part of Christ Community Church and the Allegan Booster Club.
Past recipients of the Charles E. Forsythe Award
1978 - Brick Fowler, Port Huron; Paul Smarks, Warren
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw
1980 - Max Carey, Freesoil
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren
1986 - William Robinson, Detroit; Irving Soderland, Norway
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville
1994 - Kermit Ambrose, Royal Oak
1995 - Bob Perry, Lowell
1996 - Charles H. Jones, Royal Oak
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville
1999 - Bernie Larson, Battle Creek
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba
2001 - Norm Johnson, Bangor; George Lovich, Canton
2002 - John Fundukian, Novi
2003 - Ken Semelsberger, Port Huron
2004 - Marco Marcet, Frankenmuth
2005 - Jim Feldkamp, Troy
2006 - Dan McShannock, Midland; Dail Prucka, Monroe
2007 - Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 - Jamie Gent, Haslett; William Newkirk, Sanford-Meridian
2009 - Paul Ellinger, Cheboygan
2010 - Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 - Eric C. Federico, Trenton
2012 - Bill Mick, Midland
2013 - Jim Gilmore, Tecumseh; Dave Hutton, Grandville
2014 - Dan Flynn, Escanaba
2015 - Hugh Matson, Saginaw
2016 - Gary Hice, Petoskey; Gina Mazzolini, Lansing
2017 - Chuck Nurek, Rochester Hills
PHOTOS: (Top) Allegan boys tennis coach Gary Ellis congratulates participants during a community tennis clinic last summer. (Middle) Ellis rides in the school's Homecoming parade. (Photos courtesy of Gary Ellis.)
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.