21st WISL Conference Set for Feb. 2-3
January 7, 2014
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 2-3 at the Crowne Plaza Lansing West, formerly the Lexington Lansing Hotel.
The 21st edition of the conference will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to register on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website. Registration closes Jan. 17.
The theme for this WISL Conference is #JustLead, and Dr. René Revis Shingles will focus on leadership in her opening address. Revis Shingles is a certified athletic trainer and sport sociologist and currently serves as a professor and the director of athletic training at Central Michigan University. Revis Shingles has earned degrees from the University of North Carolina-Chapel Hill, Illinois State University and Michigan State University, and CMU annually presents a leadership award in her name to a student in its athletic training education program.
University of Michigan softball coach Carol Hutchins will speak on “The Importance of Leadership” at the WISL Banquet during the evening of Feb. 2. Hutchins, a member of the National Fastpitch Coaches Association (NFCA) Hall of Fame, has led the Wolverines to more than 1,300 wins and the 2005 NCAA championship during her 29 seasons as coach. She holds a master’s degree in physical education from the University of Indiana and a bachelor’s degree from Michigan State.
MSU women’s basketball coach Suzy Merchant will speak on “Leading Through Vision, Values, Voice” during the morning of Feb. 3. Merchant is in her seventh season at MSU after previously coaching at Eastern Michigan University and Saginaw Valley State University and serving as a captain while a player at Central Michigan. Merchant led the Spartans to the Big Ten Conference title in 2010-11 and finishes of third place or higher in each of the last five seasons. She earned a bachelor’ degree at CMU and a master’s at SVSU.
Workshops offered during the conference include topics on coaching, teaching leadership, officiating, sports nutrition, college preparation, multi-sport participation, cultural awareness and the roles and responsibilities of captains. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #JustLead hashtag on Twitter to learn more about the conference’s activities.
MHSAA Senior Assistant Director Frushour to Receive NFHS Citation
By
Geoff Kimmerly
MHSAA.com senior editor
January 23, 2026
Andy Frushour, a senior assistant director for the Michigan High School Athletic Association, is one of eight high school association leaders who has been selected to receive a Citation from the National Federation of State High School Associations (NFHS) during this summer’s annual meeting.
The Citation is one of the NFHS’ highest honors and recognizes recipients for their contributions to the NFHS, state high school associations, athletic director and coaching professions, the officiating avocation and fine arts/performing arts programs.
Frushour is in his 25th year at the MHSAA and currently directs the association’s efforts in marketing, girls and boys soccer, and student services. His tenure has been most notably defined by his leadership in making the MHSAA a national trendsetter in digital initiatives and communication, and he has spearheaded several pioneering efforts to bring student voices into decisions affecting their activities.
After beginning his tenure in the communications department, Frushour created the MHSAA’s marketing and brand team – which remains unique among state associations and aims to tell the story of school sports. The team tackles everything from media communications, sports information, website content and social media to ticketing, corporate sales and merchandise. As part of his digital branding contributions, Frushour has served as the lead contributor on every website redesign since 1999, created the Michigan Power Rating (MPR) formula now used for seeding in eight MHSAA Tournament sports, and led Michigan’s efforts to exclusively use digital tickets for postseason events.
“Sometimes the most valuable player on a baseball team is the utility player – somebody who plays but also excels at a number of different positions. For the last 25 years, Andy clearly has done that – from student leadership, to running a sport, to branding, to business decisions,” MHSAA Executive Director Mark Uyl said. “He’s someone who is competent, respected and has become a huge part of MHSAA history during his 25 years with us.”
Frushour also has steered the MHSAA to adopt a more prominent focus on students through the creation of several popular programs, including the Student Advisory Council, a series of annual interactive sportsmanship summits and captains clinics, and the Battle of the Fans student section competition. Building off that work, he has developed and created four free NFHS Learn courses geared toward team captains.
Frushour also has served on NFHS committees for soccer, student services, summer meeting and strategic planning, and spoken at several summer meetings and one NFHS winter meeting, and at the National Athletic Directors Conference.
After graduating in 1995 from Mason High School (Mich.) – where he played baseball and golf – Frushour attended Hope College, where he majored in business administration and minored in communications, graduating in 1999. He received an MBA in sports business from Arizona State in 2003.