23rd WISL Conference Set for Feb. 4-5
January 11, 2018
By Geoff Kimmerly
Second Half editor
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 4-5 at the Crowne Plaza Lansing West.
The 23rd edition of the conference again will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to find registration information on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website.
The theme for this WISL Conference is “LEAD: Embrace the Challenge” – and the opening address will be delivered by U.S. national team volleyball setter Alisha Glass, who starred at Leland High School and led the Comets to the Class D championship as a senior in 2006. She continues to hold four MHSAA records including for career kills (3,584) and aces (937) and went on to start all four seasons as a setter at Penn State, leading the Nittany Lions to three straight NCAA Division I championships. Glass then led the U.S. national team to the 2014 world championship and the 2016 Olympic bronze medal. She will speak on 21st century leadership responsibilities and daily leadership opportunities student athletes may encounter.
The winningest coach in NCAA softball history, University of Michigan’s Carol Hutchins, will speak on the importance of leadership and continually sharpening those skills at the WISL Banquet during the evening of Feb. 4. Hutchins, a graduate of Lansing Everett High School and Michigan State University, has built a 1,527-491-5 record over 33 seasons and also is the winningest coach in Michigan athletic department history. Hutchins joined the Wolverines staff as an assistant in 1983 and took over the program as head coach in 1985. She led Michigan to the College World Series championship in 2005 and a runner-up finish in 2015. Hutchins played both softball and basketball at Michigan State and helped the Spartans to the 1976 Association of Intercollegiate Athletics for Women national softball championship. She also holds a master’s degree from Indiana University.
Michigan State University women’s volleyball coach Cathy George will challenge participants to “find the leader in you” throughout life during the morning of Feb. 5. George recently completed her 13th season at MSU and 31st overall as a college head coach by guiding the Spartans to the NCAA Elite Eight. Her 256 wins at MSU are the most in program history, and she has a career record of 621-398 – counting also 11 seasons leading Western Michigan University, five at University of Texas-Arlington and two at North Dakota State. Her MSU teams have made the NCAA Tournament seven straight seasons. As an athlete, George was a team captain and three-time all-league selection at Illinois State, helping the Redbirds to three NCAA Tournament appearances.
Workshops offered during the WISL conference include topics on coaching, teaching and learning leadership, sports nutrition and performance, injury prevention, promoting team chemistry and roles and responsibilities of captains. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #WISL hashtag on Twitter to learn more about the conference’s activities.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.