Hoopfest returns Thursday to Jenison

March 21, 2012

March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fourth year the event has run concurrent with the games being played at Michigan State’s Breslin Center.

A number of favorite attractions will return this weekend, including slam dunk (on lowered rims), 3-point shootout and rainbow shot areas where fans can come at any time and participate. Also returning is the Hall of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run.

A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos. Also, teams of boys and girls in grades 5-8 will play in the “JumpBall Jamboree” on two center courts.

Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 22 and 23 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 24. More than 12,000 fans attended the 2011 event.  Jenison Field House, site of the Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years.

The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority, a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University.  To find out more general information about the event, visit the March Magic Hoopfest Website at http://www.marchmagichoopfest.com.

“March Magic Hoopfest is a great partnership between the Greater Lansing Sports Authority, Michigan State and the MHSAA,” MHSAA Director of Brand Management Andy Frushour said. “The event gives fans at the Finals an opportunity to extend their championship weekend experience, and provides those who do not attend the Finals a small taste of the excitement.”

The Greater Lansing Sports Authority (GLSA) is a division of the Greater Lansing Convention and Visitors Bureau.  The GLSA’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages, and supports the continued development and maintenance of safe, high-quality athletic facilities.

"The March Magic Hoopfest sets off a great weekend of MHSAA tournament games and helps create a multi-day event which will involve the Lansing area and thousands of visitors coming to town," said Mike Price of the Greater Lansing Sports Authority. "If you're coming to the championships, Hoopfest is a destination to visit before and after the games; and if you're not coming to the games, Hoopfest is a fun, wholesome, inexpensive, family activity."

Sparrow to Present MHSAA Hoops Finals

March 15, 2016

By Geoff Kimmerly
Second Half editor

Sparrow Health System of Lansing, a provider of medical expertise and information to Michigan High School Athletic Association schools, their athletes, parents and staff, will serve as the presenting sponsor of this season’s Girls & Boys Basketball Finals to be played over the next two weeks. 

Sparrow, a member of the prestigious Mayo Clinic Care Network, is mid-Michigan’s premier healthcare organization with more than 10,000 caregivers. Sparrow’s Sports Medicine division offers programs for athletes at all levels and includes primary care physicians, orthopedic surgeons, physical therapists and athletic and performance trainers. 

The MHSAA Girls Basketball Finals will begin with Semifinals this Thursday (March 17) and Friday, with all four Finals on Saturday. The Boys Basketball Semifinals and Finals will be played next week, March 24-26. All games will be played at the Breslin Student Events Center at Michigan State University.

Sparrow lends its expertise through the MHSAA Website and on-site at various MHSAA tournament events. Resources from Sparrow staff, including information on current health and safety topics and trends, are accessible online through the Health & Safety page of the MHSAA Website, where an “Ask the Expert” feature connects users with sports health-related questions to Sparrow Caregivers.

“Sparrow Health System’s contributions have allowed us to bolster our ability to provide assistance on health and wellness topics to our athletes, parents, coaches and administrators,” said John E. “Jack” Roberts, executive director of the MHSAA. “We are pleased to have Sparrow involved with two of our most attended events and the opportunities they provide to make contact with many of our constituents.” 

The Girls and Boys Basketball Finals weekends drew a combined 62,654 fans in 2015. 

In addition to its presence at MHSAA Tournament events, Sparrow also provides speakers at MHSAA functions and events throughout the state, offering guidance on health issues for student-athletes. Sparrow physicians have spoken during MHSAA staff training sessions, Student Advisory Council meetings and athletic director orientations.

“Sparrow is proud to be the official health system of the MHSAA,” said Michael Shingles, D.O., Sparrow Sports Medicine medical director and team orthopedic surgeon for Michigan State University. “We provide some of the most advanced care in the mid-Michigan region and world. We are particularly excited to have a new Sports Medicine practice specifically for athletes like those participating in the high school basketball playoffs at the Breslin Center.”

Sparrow is mid-Michigan’s premier health care organization and includes hospitals in Lansing, St. Johns, Ionia and Carson City as well as Physicians Health Plan, Sparrow Physicians Health Network, the Sparrow Medical Group and the Michigan Athletic Club. Sparrow is affiliated with Michigan State University’s three human health colleges. Through these partnerships and the dedication of 10,000 caregivers, Sparrow pursues a vision to be nationally recognized as a leader in quality and patient experience.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.