Legacy Speaks for Allen's Service
January 31, 2014
By Geoff Kimmerly
Second Half editor
Randy Allen was a face seen and a voice heard by thousands during the first two decades of his career in athletics, when he worked as a TV sports anchor and radio play-by-play personality.
But it’s fair to assume his son Dean has watched his dad at work more than anyone over the latter’s most recent 20-plus years serving high school athletic associations, including the last 13 as an assistant director at the MHSAA.
Dean Allen, now an assistant athletic director at Pontiac Notre Dame Prep, remembers many trophy presentations over the years and how his dad would step back and make sure the tournament manager or athletic director was the one handing the hardware to those who deserved the spotlight.
Randy Allen embraced a behind-the-scenes role after joining the high school association side in 1992. And as he retired from the MHSAA on Friday, it was no doubt the athletic directors, officials and coaches who worked with him behind the scenes over the last 13 years who most appreciated his many contributions to making his seasons run smoothly.
“The biggest smile you’d see on him was when the tournament was over and the kids were out there tackling each other, the excitement, the smiles on their faces when they get their medals and raise the trophy,” Dean Allen said. “For him, that’s most worth it. To see it run well, and when it’s over, seeing the kids and the community and parents and coaches, celebrating the successes they’ve had. Seeing the smiles on kids’ faces is really what it’s all about.”
Randy Allen’s name surely isn’t as recognizable to sports fans in Michigan as it was during the 1970s and 80s in Wisconsin.
That was by design.
Allen set that tone almost immediately at his first meeting as a member of the MHSAA staff – during the Michigan Interscholastic Athletic Administrators Association annual summer retreat.
“I remember telling them how glad I was to be here, and how much I looked forward to serving the membership. I just felt that was our main focus here, was to serve schools,” Allen said. “I’ve kept that thought in mind day in and day out.”
Allen knew only a handful of Michiganders when he joined the MHSAA staff. But he knew the job – and was ready for the challenges of fulfilling an aspiration while gaining knowledge of his new home on the fly.
His roots in high school athletics already dug deep.
Allen officiated baseball and softball for 25 years and also some of both at the college level. He also worked as a TV sports anchor at multiple stations near Madison, Wis., for 15 years while radio broadcasting high school football, basketball, baseball and hockey games on three networks and University of Wisconsin hockey games during the era of legendary coach Bob Johnson.
Allen went on to work in various other media roles as a producer, director and station manager, and broadcasted and produced Wisconsin high school tournament games – which led in part to his joining the Wisconsin Interscholastic Athletic Association staff as communications director in 1992.
In 2000, Allen became a seven-state regional director for iHigh.com. But an opportunity at the MHSAA two years later allowed him to pursue a goal going back to his days at the WIAA.
“I had always hoped I would get a chance to manage a sport in a state association,” Allen said. “When I came here, I went to heaven. I got to manage sports, and they were sports I knew like the back of my hand.”
Allen joined the MHSAA staff as assistant director in charge of baseball, softball, hockey and team wrestling. But that was just a start; Allen later traded in baseball and team wrestling for golf and played a leading role in the addition of bowling, which he has directed since its inception.
Allen also coordinated the junior high/middle school and MHSAA awards committees and served as staff liaison to the MIAAA, among other duties.
“Randy has been a perfect fit for his major sport responsibilities here,” MHSAA executive director Jack Roberts said. “He is a very hard worker, and he is very well liked by the coaches, officials and administrators he has served so well.”
It was during a trip to visit potential Hockey Finals sites roughly a decade ago that Roberts first brought up to Allen the possibility of bowling becoming the next MHSAA tournament addition – and the question of who on staff could run it. Roberts asked if Allen had experience in the sport.
Allen had an uncle in the bowling business and had been rolling since he was 4. “Bowling has been in my DNA since I was (a child),” Allen said. “I speak their language.”
He directed the MHSAA’s first Bowling Finals in 2004. Participation in the sport has continued to grow to 6,700 students in 2012-13.
Bowling also played a big part in making Allen something of an ambassador for the MHSAA, in that he reached out to an entire group of sports people who had not been in MHSAA conversations before.
He played a similar key role in serving others who also often work under the radar, providing training to the athletic department secretaries and middle school athletic directors during MIAAA conferences. And his experience in multiple states allowed him to provide a valuable and varied perspective.
“He always was willing to talk to someone – answer an MHSAA rules or regulation question, provide a quick fix to a school/league issue, give an anecdote to make a bad day better with a smile,” said Bear Lake athletic director Karen Leinaar, who also serves on the MHSAA Representative Council and is assistant to the executive director of the MIAAA. “And he always was a welcoming voice on the phone. No question, no person was ever a bother. He always took time and provided some type of direction.”
He’ll continue to do so.
Allen will begin Monday as commissioner of the Capital Area Activities Conference, the 27-school league that includes most of the biggest in the Lansing and Jackson areas.
“My entire life has been school sports. Not college sports, not professional sports. School sports,” Allen said. “It was my passion, what I was comfortable with as an official; I coached a little bit, I played a little bit (and) as a broadcaster.”
PHOTO: Retired MHSAA assistant director Randy Allen (left), with official Dan Dicristofaro, managed his final Hockey Finals in 2013.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.