NFHS's Gardner Announces Retirement
January 9, 2018
Special from NFHS
Bob Gardner, executive director of the National Federation of State High School Associations (NFHS) since May 2010, has announced his retirement, effective Aug. 1, 2018. Gardner notified the NFHS Board of Directors of his retirement plans at the NFHS Winter Meeting on Jan. 3 in Scottsdale, Arizona.
Gardner is the fifth full-time executive director of the NFHS, following H.V. Porter (1940-58), Cliff Fagan (1958-77), Brice Durbin (1977-93) and Bob Kanaby (1993-2010).
Gardner’s eight-year run as head of the national organization for high school athletics and performing arts activities will conclude a 48-year career in secondary education, including the final 18 years on the NFHS staff in Indianapolis.
Since assuming duties as NFHS executive director in 2010, Gardner has vigorously promoted the values of high school activity programs and expanded opportunities for participation by boys and girls nationwide. During his eight years as executive director, participation in high school sports has increased by almost 400,000, including the expanded opportunity for students with disabilities in high school sports.
Gardner has led the organization’s focus on risk minimization in high school sports, with particular emphasis on concussion awareness, and has brought a heightened national presence to the work of the NFHS and its member state associations. In addition to the continual expansion of the NFHS Learning Center during his tenure, Gardner is credited with starting the NFHS Network, the first-of-its-kind digital coverage of high school sports with more than 25,000 events covered during the 2016-17 school year.
In addition, during his eight years as chief executive of the organization, operating revenue for the NFHS increased by $4 million.
Ironically, Gardner’s entire 48-year career was spent in the state of Indiana. He was a teacher and coach at three schools for eight years and also served as an athletic director for a period of time. In 1978, Gardner became principal of Milan Junior-Senior High School, followed by a stint as superintendent of the Milan Community Schools.
After serving on the Indiana High School Athletic Association (IHSAA) Board of Directors during his time at Milan, Gardner joined the IHSAA staff in 1985 as assistant commissioner. He served 10 years in that role prior to becoming commissioner in 1995.
During his five years as IHSAA commissioner, Gardner led the change in the IHSAA football playoffs to permit participation by all schools, negotiated the association’s largest corporate sponsorship agreement in history with Indiana Farm Bureau Insurance and led the transition to multiple classes in team sports.
Gardner joined the NFHS staff in 2000 as chief operating officer and served in that position for 10 years prior to becoming executive director. During this time, he chaired the NFHS Rules Review Committee and was responsible for day-to-day operations of the organization.
Gardner earned his bachelor’s degree from the University of Evansville (Indiana) and his master’s and education specialist degrees from Ball State University in Muncie, Indiana. He has served on the Board of Directors for USA Football, USA Basketball and the Indiana Sports Corporation. He is a member of the Indiana High School Wrestling Hall of Fame.
Following the March 1 application deadline, finalists for the position will be interviewed by the NFHS Board of Directors April 17-18 in Indianapolis, with the new executive director expected to begin duties Aug. 1.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.