Ottinger's 'Organ Game' a Slam Dunk
May 23, 2017
By Geoff Kimmerly
Second Half editor
Every time Justice Ottinger sees one of the neon green T-shirts he designed on a student in the hallways at Newaygo High, he remembers fondly the “Ball Is Life, Organs Are Too” basketball game he planned this winter as an intern in the school’s athletic office.
Much more frequently, the Lions’ senior gives thanks for the family friend who inspired the event by giving Ottinger a kidney last June.
Ottinger is a recipient of an MHSAA/Lake Trust Credit Union “Community Service Award” for his creation of the “Ball Is Life, Organs Are Too” event on Jan. 20 that raised more than $4,000 for Gift of Life Michigan and provided an opportunity for 13 people to register as organ donors.
As noted, the event started as an assignment from Newaygo athletic director Kristen Melvin to create and organize some sort of benefit game. It turned into an opportunity for Ottinger to not only spread the word about something that’s given him a better life, but also a chance to honor donor “Uncle” Tom Linsley for doing so.
“As soon as she said it, I said ‘organ game.’ There was nothing else. Organs mean so much,” Ottinger said. “There are a lot of people waiting for organs, and I don’t think people know the seriousness of this as much as they should. (I did it) just to get people to be aware of that, that organ transplants are a big deal, organ donation is a big deal, and I’m a believer everyone should be signed up to be organ donors.”
The Community Service Awards recognize contributions by Michigan’s high school student-athletes away from the field. Ottinger, a three-sport athlete, will user the $1,000 award as a scholarship toward his education at Cornerstone University, where he’ll begin studies toward his goal of becoming a doctor. Six honorees total are receiving awards this spring; Second Half is featuring one a day this week.
Just last weekend, Ottinger won Lower Peninsula Division 3 Regional championships in the 110 and 300-meter hurdles, advancing to next week’s MHSAA Track & Field Finals in both events. It was a performance that showed how much the kidney has affected him physically. His 15.43 time in the 110 race was a personal record and 1.4 seconds faster than his best all of last year. His 300 time of 41.38 was his second-fastest this spring and more than three seconds faster than his best in 2016. He’s undefeated in the 300 this season.
Compare that to a year ago, when Ottinger “was doing it, but not doing it very good. I was still putting forth my best effort, and stuff like that, but the closer I got to the transplant date, in basketball and track more I could tell. I’d fall asleep all the time,” he said.
“Once I had a transplant, it was the total opposite.”
Ottinger’s family knew he’s need a kidney transplant eventually since he was 2 years old. Although it was a slow process, his kidneys gradually lost their ability to function over the next 15 years; by last summer, they were down to functioning at only six perfect effectiveness.
He was set to begin dialysis last summer when a donor was found – Linsley, who Justice affectionately calls “Uncle,” his dad’s best friend from when they attended Newaygo a generation ago.
Ottinger returned to play soccer in the fall and basketball in the winter, and set up his event for the Lions’ home game against Grant. Local businesses sponsored the event, and players and coaches wore the neon green shirts Ottinger designed. So did plenty of other people.
With Justice on the court, his mother Julie Long took over running the fundraiser during the game. But she had to get her son’s OK during warm-ups to order an additional 300 shirts – the first batch had sold out.
Gift of Life also sent a representative to sign up new donors on the spot, and Ottinger said the monetary donation will be used to help people who have had transplants pay hospital bills and for other costs that come with receiving a new organ.
He’s hopeful Newaygo will put on the event again next season, and Ottinger would like to do something similar at Cornerstone, where he’s set to join the track & field team.
His desire to become a doctor is boosted by what he’s experienced medically. But it’s rooted in something he’s already begun to fulfill.
“I’ve been in the hospital a lot, so I’d say that’s partially (the motivation),” Ottinger said. “But partially, I always have this urge to help people, make life better for people, and that’s driven me to do it too.”
The Community Service Awards are sponsored by the Michigan High School Athletic Association and Lake Trust Credit Union to recognize student-athletes' efforts to improve the lives of others in their communities. In addition to the $1,000 award, the Lake Trust Foundation is awarding an additional $500 to each honoree, to be donated to a non-profit, 501 (c)(3) organization of the awardee’s choice.
PHOTOS: (Top) Justice Ottinger (center of photo) and some of his many Newaygo supporters hold up #JustDonate hearts while wearing T-shirts he designed for his “Ball Is Life, Organs Are Too” event. (Middle) Ottinger presents a check to Gift of Life Michigan. (Photos courtesy of Justice Ottinger.)
2017 Community Service Awards
Sunday: Colon "Yard Squad" - Read
Monday: Bailey Brown, Brighton - Read
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.