Record Girls Tournament Attendance Drives MHSAA Spectatorship Past 1.4 Million Again

By Geoff Kimmerly
MHSAA.com senior editor

December 18, 2024

A record number of spectators at girls postseason events pushed Michigan High School Athletic Association attendance during the 2023-24 school year past 1.4 million fans for the second straight, with the total of 471,651 spectators for girls competitions breaking the previous all-time best set in 2014-15.

Total, MHSAA tournament events drew 1,449,574 spectators at competitions for which admission is charged – just over a half-percent decrease from 2022-23 but still the second highest overall postseason attendance over the last seven years. Attendance at MHSAA boys tournament events during 2023-24 was 1,008,070, a three-percent decrease from the year before. The MHSAA annually tracks attendance for all sports except golf, skiing and tennis, as single tickets are not sold for those sports.

Record spectator turnout for the Softball and Track & Field Tournaments drove the girls overall increase. Softball set an overall tournament record with 49,636 fans, besting the previous record set just the year before by nearly 2,000, and also set an individual-round record with 4,935 fans at Quarterfinals. Track & Field – with girls and boys competing together – drew a record 42,899 spectators overall, and a Regional record of 25,661. Both track totals bested previous records set during the 2020-21 school year.

Several more sports saw attendance increases during 2023-24. Girls basketball overall postseason attendance was up significantly and for the third-straight year, this time to 158,126 fans for a nine-percent increase from 2022-23. The Individual Wrestling Tournament drew 48,237 fans, an eight-percent increase from the previous season, and set records at the District (13,308) and Regional (11,089) levels. Overall attendance for competitive cheer (29,297, up 12 percent), girls lacrosse (5,627, up six percent), boys lacrosse (17,107, up less than one percent) and boys swimming & diving (6,116, up 33 percent) all were up as well from 2022-23.

Competitive cheer’s increase was keyed in part by record attendance at the District level (14,528). Baseball Districts (36,553), Boys Lacrosse Quarterfinals (3,021) and Girls Diving Regionals (879) also set records.

Football remains the most-attended MHSAA Tournament sport and drew 363,563 spectators for its playoff series – a decrease of nearly five percent from the previous year but including the highest attendance during the Semifinal rounds (32,596) since 2012-13. Boys basketball attendance again ranked second at 280,800 fans, down four percent from the previous year but with increases for the Regional and Quarterfinal rounds. Girls basketball remained third for overall attendance and first among girls sports, followed again by volleyball – which drew 113,239 fans, only 313 fewer than the year before as postseason attendance in that sport has seen less than a percentage point change year to year over the last three seasons.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.

'Check-in Champ' Back with More Prizes

August 30, 2017

By Geoff Kimmerly
Second Half editor

The Michigan High School Athletic Association and SuperFanHigh have again launched the "Check-in Champ" app to allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school football teams.

And there’s plenty of time to catch up and win season and weekly awards as the season moves into its second weekend.

To participate, fans simply need to download the “Check-in Champ” app for free from Apple iTunes by searching “MHSAA” or by searching “BOTF” on the Google Play online store and then check in at high school football games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide. Fans “checking in” accrue points toward prizes including a total of $4,000 in college scholarships powered by MI Student Aid.

For the remainder of this Michigan high school football season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $2,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.

Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and each week those who check into games will be registered into a drawing for a $50 gift card.

The app provides other information for students and fans including their selected schools’ football team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA football trivia questions and promoting their “check-ins” on social media.

SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.