Rep Council Wrap-up: Fall 2012
December 7, 2012
A change in format for the Boys Basketball Finals highlighted actions taken by the Representative Council of the Michigan High School Athletic Association during its annual Fall Meeting, Nov. 30 in East Lansing.
Mirroring closely the format of the MHSAA Girls Basketball Finals, the Boys Finals will move this season from three to two sessions. The first session will tip off with the Class D Final at 10 a.m., followed by the Class A championship game. The second session will begin tentatively at 4:30 p.m. with the Class C Final and conclude with the Class B title game.
Previously, the Class A and B Finals were separate sessions, with the Class A Final tipping at 4 p.m. and Class B at 8 p.m. The change will make for a shorter day for spectators wishing to attend all four games, and also allow them to do so by purchasing tickets for two sessions instead of three.
The Fall Meeting also saw the addition of two members to the 19-person council. Reese Public Schools athletic director Dave Derocher began a two-year term after being elected earlier this fall to represent Class C and D schools in the northern Lower Peninsula. Orlando Medina, who serves as athletic coordinator for Harrison Township L’Anse Creuse Public Schools, was appointed for a two-year term. He also previously served as athletic director at Detroit Cesar Chavez Academy. They fill positions formerly held by Beal City superintendent William Chilman IV and Romulus High School athletic director Mark Woodson, whose terms ended.
Also, Carmen Kennedy, principal at St. Clair Shores South Lake High School, was reappointed for a second two-year term. The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The most prominent points discussed at the Fall Meeting were risk minimization for athletes and possible strategies for making school sports safer. Among topics discussed were raising expectations for coaches’ participation in online safety courses and schools’ management of heat illness; the possible restructuring of practice policies in regards to hot weather; and game rules revisions to enhance safety especially in football, soccer and ice hockey.
The Council reviewed its previous actions on those topics, including discussions in December 2011 that led to the inclusion of health and safety content in online rules meetings. Council members considered a model policy for managing heat and humidity, and also a number of ideas collected during Fall Update meetings with administrators throughout the state.
No action was requested on those items at the Fall Meeting. Complete and vetted proposals are likely to be considered when the Council next meets in March and then May.
PHOTO: Outgoing Representative Council members Mark Woodson of Romulus (left) and William Chilman IV (right) are presented plaques for their service by MHSAA Executive Director Jack Roberts (middle) during the Fall Meeting.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.