Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
MHSAA Member Schools Enjoy Significant Rebound in Sports Participation in 2021-22
By
Geoff Kimmerly
MHSAA.com senior editor
July 13, 2022
Participation in Michigan High School Athletic Association-sponsored sports rebounded tremendously during the 2021-22 school year, despite a slight decline in enrollment among the MHSAA’s 750 member high schools.
The onset of COVID-19 during the spring of 2020 was followed by a significant decline in participation in MHSAA sports during 2020-21. However, participation for the most recent school year concluding this spring saw an increase of 6.6 percent from 2020-21 to a total of 260,542 participants across the 28 sports for which the MHSAA sponsors postseason tournaments – even as statewide enrollment fell 0.76 percent to 440,728 students this past school year.
Girls participation increased 6.8 percent to 109,128 athletes, while boys participation was up 6.5 percent to 151,414. The overall MHSAA participation totals count students once for each sport in which they participate, meaning students who are multiple-sport athletes are counted more than once.
A total of 23 sports saw increases in participation during 2021-22 compared to 2020-21. Ten sports saw double-digit percentage increases, led boys track & field (27.2 percent to 22,120 participants), girls track & field (22.4 percent to 15,594 participants), and boys skiing (22.4 percent to 1,001 participants). Wrestling (17.1 percent) and boys bowling (16.2 percent) also saw double-digit increases, along with girls tennis (11.4 tennis), girls bowling (11.2 percent), girls competitive cheer (10.6 percent), boys golf (10.5 percent) and girls lacrosse (10 percent). Wrestling’s major boost came in part because of a nearly 300-percent increase in girls participants with 620 taking the mat for the first season of the MHSAA offering a girls championship division at its Individual Wrestling Finals.
Also enjoying increases in participation during 2021-22 from the previous year were girls golf (8.1 percent), girls skiing (7.6 percent), boys basketball (6.4 percent), girls soccer (6.3 percent), boys swimming & diving (6.1 percent), boys lacrosse (5.8 percent), softball (3.6 percent), girls basketball (3.1 percent), baseball (3.0 percent), boys tennis (2.8 percent), football (2.4 percent), girls volleyball (2.0 percent) and girls swimming & diving (1.2 percent).
Five sports saw decreased participation in 2021-22. The decline in boys soccer participation can be considered negligible, at only 0.21 percent with 28 fewer participants. Girls cross country (1.4 percent) and boys ice hockey participation (1.2 percent) decreases also were slight, with boys cross country next with a 3.9-percent decrease and girls gymnastics at 4.6 percent fewer participants than the previous school year.
Football, with a combined 33,284 participants over the 11 and 8-player formats, remained the most-played sport during the 2021-22 school year. Boys track & field (22,120) and boys basketball (20,017) were next for total participants followed by girls volleyball (18,798) – the most popular girls sport – baseball (16,528) and girls track & field (15,594).
While the majority of sports are still building back to their pre-COVID participation totals, golf and skiing posted some of their highest totals in some time. Boys golf (6,829) had its most participants since 2012-13, and girls golf (3,875) its highest total since 2003-04. The boys skiing total (1,001) was its highest since 2002-03, and the girls skiing total this past season (837) was the highest for that sport since 1998-99.
The participation figures are gathered annually from MHSAA member schools to submit to the National Federation of State High School Associations for compiling of its national participation survey. Results of Michigan surveys from the 2000-01 school year to present may be viewed on the MHSAA Website.
The following chart shows participation figures for the 2021-22 school year from MHSAA member schools for sports in which the Association sponsors a postseason tournament:
|
BOYS |
GIRLS |
|||
|
Sport |
Schools (A) |
Participants |
Schools (A) |
Participants (B) |
|
Baseball |
657/12 |
16,505 |
- |
-/23 |
|
Basketball |
730/4 |
20,006 |
721 |
13,596/11 |
|
Bowling |
422/14 |
4,059 |
415 |
2,684/26 |
|
Competitive Cheer |
- |
- |
360 |
5,741 |
|
Cross Country |
669/1 |
8,057 |
668 |
7,150/1 |
|
Football - 11 player |
531/105 |
30,955 |
- |
-/129 |
|
8-player |
118/16 |
2,181 |
- |
-/19 |
|
Golf |
528/62 |
6,705 |
367 |
3,875/124 |
|
Gymnastics |
- |
- |
102 |
585 |
|
Ice Hockey |
313/14 |
3,160 |
- |
-/14 |
|
Lacrosse |
179/9 |
4,759 |
126 |
3,053/14 |
|
Skiing |
125/5 |
993 |
119 |
837/8 |
|
Soccer |
500/12 |
13,126 |
490 |
11,826/35 |
|
Softball |
- |
- |
648 |
11,800 |
|
Swimming & Diving |
274/20 |
4,311 |
281 |
5,174/48 |
|
Tennis |
308/18 |
6,040 |
340 |
7,936/27 |
|
Track & Field |
694 |
22,120 |
695 |
15,594 |
|
Volleyball |
- |
- |
722 |
18,798 |
|
Wrestling |
492/249 |
8,437 |
/620 |
(A) The first number is the number of schools reporting sponsorship on the Sports Participation Survey, including primary and secondary schools in cooperative programs as of May 15, 2022. The second number indicates the number of schools that had girls playing on teams consisting primarily of boys.
(B) The second number indicates the number of additional girls playing on teams consisting primarily of boys and entered in boys competition.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.