Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
MHSAA 2023-24 School Year Classifications Announced
By
Geoff Kimmerly
MHSAA.com senior editor
April 6, 2023
Classifications for Michigan High School Athletic Association elections and postseason tournaments for the 2023-24 school year have been announced, with enrollment breaks for postseason tournaments posted to each sport’s page on the MHSAA Website.
Classifications for the upcoming school year are based on a second semester count date, which for MHSAA purposes was Feb. 8. The enrollment figure submitted for athletic classification purposes may be different from the count submitted for school aid purposes, as it does not include students ineligible for athletic competition because they reached their 19th birthday prior to Sept. 1 of the current school year and will not include alternative education students if none are allowed athletic eligibility by the local school district.
All sports’ tournaments are conducted with schools assigned to equal or nearly equal divisions, with lines dependent on how many schools participate in those respective sports.
For 2023-24, there are 750 tournament-qualified member schools. Schools recently were notified of their classification, and sport-by-sport divisions were posted to the MHSAA Website today (April 6). MHSAA Executive Director Mark Uyl said schools may not subsequently lower their enrollment figure. However, if revised enrollment figures are higher and indicate that a school should be playing in a higher division, that school would be moved up.
Five MHSAA Finals champions awarded so far during the 2022-23 school year are assigned to different divisions for 2023-24. Division 6 champion Grand Rapids West Catholic will play 11-player football in Division 5 this upcoming season. The Holland Christian boys soccer team will be moving into Division 2 after winning the Division 3 Final in the fall, and East Grand Rapids’ girls swimming & diving program is headed back to Lower Peninsula Division 3 after winning in LP Division 2 this past season. A pair of cross country champions are on the move – LP Division 4 boys champion Wyoming Potter’s House Christian to LP Division 3, and Upper Peninsula Division 3 girls champion Munising into UP Division 2 – and the Grass Lake boys bowling team will compete in Division 3 next winter after winning the Division 4 championship last month.
Also set to change divisions among Finals runners-up from head-to-head sports are Cadillac volleyball (Division 2 to D1), Ann Arbor Greenhills boys soccer (Division 4 to D3), Mendon 8-player football (Division 2 to D1) and three 11-Player Finals runners-up – Caledonia (Division 1 to D2), Grand Rapids Forest Hills Central (Division 2 to D3) and Muskegon (Division 3 to D2).
Visit the respective sport pages on the MHSAA Website to review the divisional alignments for all MHSAA-sponsored tournament sports. Click the “SPORTS” menu above to access the page for each sport, then the “Assignments” link on the selected sport page and then “DIVISION LIST” to see the 2023-24 division.
Traditional classes (A, B, C, D) – formerly used to establish tournament classifications – are used only for MHSAA elections. To determine traditional classifications, after all counts are submitted, tournament-qualified member schools are ranked according to enrollment and then split as closely into quarters as possible. For 2023-24, there are 187 member schools in Class A, Class B and Class C, and 189 member schools in Class D.
Effective with the 2023-24 school year, schools with 807 or more students are in Class A. The enrollment limits for Class B are 380-806, Class C is 177-379, and schools with enrollments of 176 and fewer are Class D. The break between Classes A and B decreased eight students from 2022-23, the break between Classes B and C decreased 11 students, and the break between Classes C and D is six students fewer than for the 2022-23 school year.
The new classification breaks will see 21 schools move up in Class for 2023-24 while 24 schools will move down:
Moving Up from Class B to Class A
Bay City John Glenn
Fowlerville
Garden City
Lansing Eastern
Orchard Lake St. Mary’s
Tecumseh
Moving Down from Class A to Class B
Detroit Henry Ford
Detroit Mumford
Harper Woods
Plainwell
Sault Ste. Marie
Spring Lake
Moving Up from Class C to Class B
Ann Arbor Greenhills
Grand Rapids Covenant Christian
Hartford
Ishpeming Westwood
Kent City
Mason County Central
Pinconning
Moving Down from Class B to Class C
Blissfield
Clawson
Clinton Township Clintondale
Detroit Northwestern
Elk Rapids
Fennville
Sanford Meridian
Stockbridge
Moving Up from Class D to Class C
Auburn Hills Oakland Christian
Benton Harbor Countryside Academy
Detroit Crocket Midtown Science & Medicine
Grand Traverse Academy
Martin
Munising
Rudyard
Saginaw Michigan Lutheran Seminary
Moving Down from Class C to Class D
Eau Claire
Fowler
Jackson Prep
L’Anse
Marcellus
Merrill
Mesick
Morenci
Muskegon Heights Academy
St. Ignace
New Postseason-Eligible Tournament Schools in 2023-24
Waterford Oakside Prep
Enrollment Breaks by Classes – 2023-24
(Number of schools in parentheses)
Class A: 807 and above (187 schools)
Class B: 380 – 806 (187)
Class C: 177 – 379 (187)
Class D: 176 and below (189)