Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Baseball's Record-Setting Spectatorship Headlines MHSAA's 2024-25 Attendance Report
By
Geoff Kimmerly
MHSAA.com senior editor
December 12, 2025
An overall attendance record in baseball and several more all-time bests for specific rounds of other sports’ postseason tournaments kept attendance at Michigan High School Athletic Association events near 1.4 million spectators for the third-straight school year in 2024-25.
Total, MHSAA Tournament events drew 1,397,574 spectators at competitions for which admission is charged – which counts all MHSAA-sponsored sports except golf, skiing and tennis, as single tickets are not sold for those postseason events. The total of just under 1.4 million spectators is a decrease of 3.6 percent from 2023-24, but still the third-highest overall attendance over the last eight school years.
Attendance at girls events for 2024-25 was 453,320 fans, a 3.9-percent decrease from the 2023-24 record-setting total but the second-highest over the last eight years.
The boys attendance of 944,254 was 3.4 percent fewer than the previous year. However, baseball set an overall tournament record with 65,150 spectators, with records as well of 38,086 at the District level and 7,517 attending Quarterfinals. Every round of the baseball postseason saw an increase from the previous year.
Overall attendance totals for the ice hockey, team wrestling, gymnastics, boys soccer and girls swimming & diving postseason tournaments also were up from 2023-24. Ice hockey set records at its Semifinals (7,758 spectators) and Finals (7,857), boys soccer at the District level (18,219) and team wrestling also at its Finals (11,604).
Football remains the most-attended MHSAA Tournament sport and drew 361,139 spectators for its playoff series – a decrease of just above a half-percent from the previous year but with the highest Finals turnout (44,535) since 2019-20. Boys basketball attendance remained second across all seasons at 251,668 spectators, followed by girls basketball at 145,313 and girls volleyball at 110,927.
Track & field (41,418 spectators) and softball (47,763) posted their second-highest attendances on record after setting records during the 2023-24 school year.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.