Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA Survey Reveals Participation Fee Usage Remains at Lower Post-Pandemic Level
By
Geoff Kimmerly
MHSAA.com senior editor
August 6, 2025
The annual Michigan High School Athletic Association participation fee survey saw record response for the 2024-25 school year and revealed good news as the percentage of member high schools charging student-athletes to play sports remained consistent with lowered post-pandemic levels.
Of the 720 schools (95 percent of membership) which responded to the most recent survey, only 40 percent of MHSAA member high schools (286) charged participation fees in 2024-25 – consistent with the rates between 40-41 percent revealed annually by the survey the previous four school years after the COVID-19 pandemic struck during the late winter and spring of 2020. Prior to the pandemic, a high of 57 percent of member schools charged participation fees in 2013-14, and 48 percent of high schools required pay-to-play in 2019-20.
The MHSAA began conducting the participation fee survey with the 2003-04 school year. For the purposes of the survey, a participation fee is anything $20 or more regardless of what the school called the charge – registration fee, athletic fee, etc.
Class A schools, as has been the trend, made up the largest group charging fees in 2024-25, with 53 percent of respondents doing so. Class B schools followed, with 40 percent charging fees, while 34 percent of Class C schools and 32 percent of Class D schools also charged for participation.
A standardized fee for each team on which a student-athlete participates – regardless of the number of teams – has remained the norm over the history of the MHSAA’s survey, and 43 percent of schools charging a fee during 2024-25 did so in this way. That was followed by 34 percent of responding schools charging a one-time standardized fee and 17 percent assessing fees based on tiers of the number of sports a student-athlete plays (for example, charging a larger fee for the first team and less for additional sports).
For 2024-25, the median maximum amount a school charged per student-athlete for the school year was $150, and the median annual maximum charged per family was $370. For schools charging student-athletes a one-time fee to cover all sports played, the median was $125. For schools charging a fee per sport, the median was $100 for each team.
The survey for 2024-25 and surveys from previous years can be found on the Pay-To-Play Survey page.