Sampson to Join MHSAA Staff

July 12, 2016

By Geoff Kimmerly
Second Half editor

Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.

Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.

He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.

In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.

“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”

Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.

New Member Elected to Rep Council

October 16, 2013

By Geoff Kimmerly
Second Half editor


Elections were completed recently to fill positions on the Michigan High School Athletic Association’s legislative body, its Representative Council, and one new member was among those selected.

Gobles athletic director Chris Miller will join the council to represent Class C and D schools in the southwestern section of the Lower Peninsula. He was elected to a two-year team, as were five others who were re-elected and will begin terms during the council’s fall meeting.

Kingsford athletic director Al Unger will continue to represent Class A and B schools in the Upper  Peninsula, Detroit Public School League administrator of athletics Alvin Ward will continue to represent the Detroit Public Schools, and Adrian Madison athletic director Kristen M. Isom will continue to represent Class C and D schools in the southeastern section of the Lower Peninsula.

Pewamo-Westphalia superintendent Jason Mellema was re-elected as one of two representatives of junior high and middle schools, and Bear Lake athletic director Karen S. Leinaar will continue as one of two at-large statewide representatives.

The Representative Council is the 19-member legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee. The Council meets three times annually, and five members of the Council convene monthly during the school year to form the MHSAA’s Executive Committee, which reviews appeals of Handbook regulations by member schools.

Additional elections took place to select representatives to the Upper Peninsula Athletic Committee. Gladstone athletic director Matthew C. Houle was elected to represent Class A and B schools, and Iron Mountain athletic director Chris Hartman was selected to represent Class C schools. Rock-Mid Peninsula athletic director Gary Brayak was chosen to represent Class D schools.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.