Voice of Athletes Heard, Recognized
March 17, 2014
By Geoff Kimmerly
Second Half editor
For more than 40 years, Escanaba’s Dan Flynn has served in just about every role possible in educational athletics. He’s lent his expertise to every group involved with sports at the high school level.
But above all, he’s made sure to advocate for those at the center of our games – the student-athletes taking part.
Flynn has coached, officiated and served as an athletic director, and also was a longtime member of the MHSAA Representative Council. In recognition of his contributions – and the voice he so often provided for those playing sports – Flynn has been named the 2014 recipient of the MHSAA's Charles E. Forsythe Award.
"My focus has been taking care of kids and helping kids have success. It's the essence of education, the essence of coaching," Flynn said. "The coaches help, the schools help, the parents help provide the programs. But the reason is the kids.”
The annual award is in its 37th year and is named after former MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contribution to the interscholastic athletics community. Flynn will receive his honor during the break after the first quarter of the MHSAA Class A Boys Basketball Final on March 22 at the Breslin Student Events Center in East Lansing.
Flynn, 67, joined the staff at Escanaba High School as a teacher and coach in 1971 and eventually served as the varsity wrestling coach from 1973-84, varsity football coach from 1985-2011 and varsity boys track and field coach from 1992-2002. He also served as athletic director from 1983-96 and an assistant principal for five years.
Flynn also represented the Upper Peninsula as an elected member of the MHSAA Representative Council from 1988-2010 and worked on the Council’s Executive Committee.
“He’s a coach at heart. He was very student-athlete oriented in his thinking about MHSAA policies and programs and was a dependable voice to bring up the student perspective,” MHSAA Executive Director John E. “Jack” Roberts said. “While he spent his career in the Upper Peninsula, he was capable of thinking about the good for the state as a whole. We’re proud to honor Dan Flynn with the Forsythe Award.”
Before beginning at Escanaba, Flynn taught and coached at Ishpeming High School, including leading the wrestling program from 1967-71. He coached Ishpeming to an MHSAA Upper Peninsula wrestling championship in 1971 and then Escanaba’s wrestling team to six MHSAA U.P. titles in nine seasons. As an assistant football coach for the Eskymos he helped lead the team to the MHSAA Class A title in 1981 and a runner-up finish in 1979.
He also served as a track and field official for 42 seasons, and this fall returned to coaching as a football assistant at Marquette High School.
Flynn received an MHSAA Allen W. Bush Award in 2000 for his contributions to the association. He was inducted into the Michigan High School Coaches Association Hall of Fame in 2001, the Michigan High School Football Coaches Association Hall of Fame in 2003 and the Upper Peninsula Sports Hall of Fame in 2009.
“It was awfully important to me that the kids across the state had a voice in the Representative Council,” Flynn said. “I thought I had something to say. And I was taught by some really good people, Jack Roberts, (associate directors) Jerry Cvengros and Tom Rashid, that I needed to listen to take care of people.”
His contributions to his community reach outside athletics as well. Flynn has participated in the Youth Assistance Program and American Heart Association in Delta County and as a CPR instructor for the Superior Upper Peninsula chapter of the American Red Cross.
Flynn grew up in Chicago and received his bachelor’s degree in health and physical education from Northern Michigan University in 1969 and a master’s from NMU in 1993, and played football for the Wildcats as an undergrad. He also studied at Utah State University and the University of Oregon.
Past recipients of the Charles E. Forsythe Award
1978 - Brick Fowler, Port Huron; Paul Smarks, Warren
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw
1980 - Max Carey, Freesoil
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren
1986 - William Robinson, Detroit; Irving Soderland, Norway
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville
1994 - Kermit Ambrose, Royal Oak
1995 - Bob Perry, Lowell
1996 - Charles H. Jones, Royal Oak
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville
1999 - Bernie Larson, Battle Creek
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba
2001 - Norm Johnson, Bangor; George Lovich, Canton
2002 - John Fundukian, Novi
2003 - Ken Semelsberger, Port Huron
2004 – Marco Marcet, Frankenmuth
2005 – Jim Feldkamp, Troy
2006 – Dan McShannock, Midland; Dail Prucka, Monroe
2007 – Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 – Jamie Gent, Haslett; William Newkirk, Sanford-Meridian
2009 – Paul Ellinger, Cheboygan
2010 – Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 – Eric C. Federico, Trenton
2012 – Bill Mick, Midland
2013 – Jim Gilmore, Tecumseh; Dave Hutton, Grandville
PHOTO: Dan Flynn coaches his football team at Escanaba before stepping down from that post after the 2011 season. (Photo courtesy of the Escanaba Daily Press.)
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.