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One Community at a Time

July 24, 2012

In the northwest corner of Michigan’s Lower Peninsula there is a group of volunteers who are focusing on the character-building potential of youth and high school sports.  They are teaching the principles and recognizing the people that make character education happen frequently and by design, rather than only rarely and by accident.

The group is known as Beyond The Scoreboard. It draws on resources from Character Counts, Positive Coaching Alliance and others; and it delivers character education through inexpensive workshops for athletes, coaches, officials, sports leaders and spectators. 

Beyond The Scoreboard also conducts a Champions of Character Awards Dinner, the 8th Annual held June 11, 2012 in Petoskey.  I’ve attended most and was the speaker in 2011.  This year’s speaker was my counterpart with the Arizona Interscholastic Association, Commissioner Harold Slemmer.

At an event like this there are many moments that uplift the best of youth and school sports.  Here are two from this year’s banquet:

  • When East Jordan High School runner Luke Hawley was thanking those who helped him be the kind of person who would be honored as the high school male athlete, he thanked many people, including the maintenance person who prepared the high school track.  I had never before heard a high school student-athlete include a groundskeeper in his support group.  And it told me a lot about this young man.  He’s likely to be a good employee, spouse and parent someday.
  • When a member of the Petoskey High School football team was introducing his coach, Kerry VanOrman, who was being honored as the high school coach, he said the first thing Coach VanOrman would say to every player he greeted was a question about something other than sports; and he would be the same way to every player, no matter how skilled.  He’s coaching more than a sport; he’s coaching kids.  Helping them become better people.

After a single banquet, an attentive person could develop a game plan for character building for an entire season.  Imagine all that’s been shared to improve youth and school sports after eight years!  Congratulations to founder Jack Taylor, Executive Director Ron Goodman and all board members and volunteers.

Guarding the Gate

February 24, 2012

More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.

Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.

And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.

We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.

As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content:  i.e., schools.

Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.

So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.