Buchanan's 'Herd' Grows Into More
February 3, 2015
By Geoff Kimmerly
Second Half editor
BUCHANAN –The “Herd” began three years ago as a cheering section, and senior leaders are among the few students left who remember school before “The Woods” took root in the southwest corner of Buchanan’s gymnasium.
It’s not that games weren’t fun or classmates less friendly. Student life was just different, especially compared to what senior Ellie Hurd described Friday as, well, “indescribable.”
Indeed, much has changed since the winter of 2012-13, when the section was started in response to the MHSAA’s Battle of the Fans competition. The Herd won BOTF that year, made the finals again in 2013-14, and has made Buchanan an ambassador to schools looking to similarly kick start a more spirited student body – even as the definition of student cheering section no longer completely describes what the Herd has become.
“The ‘change’ is still there. That’s what we like to call it, the change from year one,” said Buchanan senior Alex Martinez, who with Hurd and senior Sam Swem have been involved in leadership of the section since its start. “It’s pretty much day to day now. The Herd is still meant to be family. We’re still based from the student section; we started there. (But) we’re more than a student section now.”
And however they define it, again one of the MHSAA’s best.
Buchanan hosted the third stop Friday of this year’s BOTF finalists tour. The MHSAA also has visited Beaverton and Yale and will head to St. Johns and Dowagiac over the next two weeks leading up to the naming of this year’s champion Feb. 20.
The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote has concluded.
Buchanan’s section leaders and “shepherds” – their teacher advisors – met this fall and seriously discussed not entering this season’s BOTF.
It’s not that they don’t want to hang another banner; being known as one of the best student cheering sections in Michigan has been a blast and resulted in opportunities to pass on what they’ve learned to students from all over this state and in some cases beyond.
The discussion on whether to apply centered on what could be gained by another BOTF title – the Herd started because of the contest but has become a way of life for many of the school’s 450-plus students, whether they’re competing to be known as the state’s best or just showing up to cheer on their friends at a Tuesday basketball game – or taking part in the other opportunities that now come the section’s way.
The school has a student council – Martinez is the president and Hurd the vice president – and other philanthropy groups as well. But the shepherds joke they would get rich if they could rent out the Herd to every group that asks – be it the local garden club for July 4, organizers for the winter’s annual “Thrill on the Hill” festivities, or a number of others who regularly put in requests to have members at their events.
The most impressive part is how quickly the Herd mobilizes when called upon. Martinez took a call on Jan. 24 that eighth-grader Gannon Kutemeier had been diagnosed that day with leukemia. By mid-week the Herd and its growing middle-school component – the Junior Herd – had rallied to make wristbands supporting Gannon’s fight and helped in raising more than $8,000 toward his care. Herd members were prepared to welcome Gannon home from his first chemotherapy treatment Tuesday – but because the family decided that might be too much too soon, the section instead created banners for Friday’s game and took photos to send to him so he’ll know he has their full support.
“Instantly, that’s our goal now. We’re trying to recognize him,” Swem said. “This isn’t directly us, as in the Herd, but I see it as us because it’s a community, and the Herd is a community.”
Anecdotes supporting that statement continue to stack up. Like the parent’s friend who is considering moving his family to Buchanan from another local town because of that community feel. The presenter for an assembly who told teachers he could just tell something was different when he was at Buchanan – and the new student who said later he’d come to understand what that presenter meant.
Others want to know the secret; the Herd presented to student leaders from the Huron League – eight schools from the southeast corner of the state whose students may not have been able to find Buchanan on the map – to explain what they could do to create the same student section vibe.
“Even if we don’t win, we still grow as a community,” junior Alex Kilgore said. “This was my first year going to the (MHSAA sportsmanship) conference, and people knew us: ‘Oh it’s Buchanan; listen to them. They know what they’re talking about.’ That made us feel so great. It was phenomenal everyone knew about us and what we’ve done in Buchanan.”
That was a key part of the Herd deciding to return for BOTF IV. Not only are there now two classes at the school that weren’t part of the 2013 title, but it didn’t make sense for leaders to tout to other schools what BOTF has meant to theirs without continuing to participate.
Kilgore and juniors Lincoln Grwinski and Parker Saladin joined the main leadership corps this fall and are charged with keeping the Herd together after Martinez, Hurd and Swem graduate.
The section’s staples, like positivity and focusing on the game, are ingrained and will remain part of the script no matter who’s in charge. “Us three (seniors), we think the same way. But they think differently from us. And it’s not a bad way,” Martinez said. “We’re on the same track, and they’re on the same track – but they’re on a different track. They have the idea, like we had it, and after we’re gone they’ll take it a different way than we would. And that’s eventually what will be needed – change, newer and better things.”
The Herd’s initial motto of “Small town, big hearts” still rings true, even down to the elementary schools. Every time Hurd hears a kindergartner yell out “Herd that!” on the playground, she knows it will live on.
To her, the Herd is family; to Swem, the legacy is as a community changer. “I want this to go down in history,” Martinez added.
Been there, Herd that – Buchanan made history already by winning Battle of the Fans two years ago.
The Herd hopes for the title call again later this month – but if another school wins, Buchanan’s students still will turn out big-time for “Black Out to Neon” on Feb. 27, and for years to come.
“Don’t get me wrong. I had a great time here freshman year,” Swem said. “But sophomore year on, just the things we’ve done have been tremendous. You only go through high school once, and these are memories very few people can say they’ve gotten to acquire. It’s been a great time here, and I’ll definitely cherish my time here for a long time.”
PHOTOS: (Top) A Buchanan fans joins her classmates in cheering during Friday's game against Niles Brandywine. (Middle) Buchanan is a Battle of the Fans finalist for the third straight year. (Photos courtesy of Thomas Nyhuis.)
Zeeland East's Coop Crazies Share the Love
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2020
ZEELAND – Jonah Bunce had been waiting for this opportunity. With Hope College just down the road, the Zeeland East senior had grown up studying the Dutch’s Dew Crew and its powerful student section punch.
Classmate Liz Bays had been looking forward to her time in “The Coop” as well. Her father had coached multiple teams at East Kentwood, and she spent years watching the Falcons’ student section at work and readying for her chance to be part of something that looked like so much fun.
East’s “Coop Crazies” seemingly have had everything necessary to be a force. The section even had a little bit of history, having made the Battle of the Fans II finals in 2013.
But recent history had fallen short. And by the end of last school year, Bays, Bunce and their friends had realized it would be up to them to make up for three years that had fallen way below their expectations.
“What we focused mainly on was just having fun, honestly. We just like to have fun, and we like to keep a positive atmosphere,” Bunce said. “I knew one day I would be up in this position because it’s just something I love to do. And so what we strive (for) is inclusiveness, and we make sure all freshmen, sophomores, juniors and seniors are all appreciated.”
We saw for ourselves how that’s paid off during the final MHSAA BOTF IX visit Friday for Zeeland East’s boys basketball game against Hamilton.
We met first with Bunce, Bays and seniors Abby Beckett, Will Fredrickson and Ryan Stockdale to find out how they’ve created such a happy home again.
The Coop always has been senior-run, and that leadership structure is unchanged. What’s different is the approach.
Between talking things through with younger siblings and their friends, or during classes with students in the lower grades, the senior Coop leaders were able to start fostering a newly-inviting culture pretty quickly. And after the second football game this fall, they knew they had the makings of something special.
But filling the stands for football never has been a problem – the downer is they would empty out after the fall was done.
This winter, though, the good vibes have carried over.
“The Coop,” Bays said, “has become a place where everyone wants to be.”
Game Time
This year’s rise started on their last day of school as juniors, when Bays, Beckett and Bunce went to athletic director Josh Glerum and told him they wanted to lead the section in 2019-20. “We said, ‘We want to take over The Coop. We want to make this better. And we want to leave behind what we didn’t have the last three years,’” Bays recalled.
What they would create was hatched during summer meetings at the local ice cream shop. It began to play out during the first football game – when, without anything special planned or specifically organized, “We just had fun,” Bunce said, “and everyone realized this is legit. This is awesome.”
The Crazies aim and claim to be mostly impromptu and spontaneous. But they clearly put some planning into a slate of innovative ideas that kept about 200 in The Coop busy Friday from warm-ups until the final buzzer sounded.
The Zeeland East band provided an upbeat soundtrack for a night built around Valentine’s Day and filled with glitter, hearts, and cupid wings. It also was Senior Night for both the girls and boys varsity teams, and the latter made its entrance to the gym prize-fight style, through a door at the back of the student section and through The Coop to the floor.
The section prides itself on getting noisy when opponents have the ball, and the Crazies made their share Friday. From start to finish, they always seemed to have something going, including a halftime ceremony that included passing out roses to mothers cheering for both teams.
The best thing we saw fell under the “we can’t officially suggest this, but we enjoyed it” department. Two section leaders staged a fight in front of the section broken up by the school’s real-life resource officer, a deputy from the Ottawa County Sheriff’s Department who was in on the fun and then led the section in something of a cruiser chase during a first-half break.
His moves were rivaled by a middle schooler whose second-half breakdance was worth the price of admission on its own.
Everyone was feeling the love, and when the beat dropped for “Party Till We Die,” the air above The Coop filled with a “glitter bomb” that more or less defined the night.
“We wanted to get a bunch of a glitter and just throw it up in the air and make it more of a party,” Beckett said. “We love doing that.”
Be like Zeeland East
Take some of these tips from the Coop Crazies:
Include everyone: It’s the best way to maximize section power, and as noted above served as a base belief for The Coop’s revival this school year. “It’s not just about the senior class, or one class,” Stockdale said. “Your student section isn’t going to be good unless all four levels are going crazy. We kinda realized when our freshmen are at their best, we’re at our best.”
Trust the process: Coop leaders have picked up specific roles, which simplifies putting together great nights for their classmates. Beckett and Bays always handle social media. Fredrickson is the flier guy, putting together the postings hung around the school. Stockdale and Bunce are the digital masters and build videos for the school’s daily announcements. All have specific jobs, and as a group they’ve found their groove.
Find help in the administration: Glerum taking over as athletic director before the 2018-19 school year definitely had an impact on The Coop. It’s not a coincidence – Glerum was the athletic director at Muskegon Western Michigan Christian when its section was a BOTF V finalist in 2016. Last year’s Coop leaders began meeting more regularly so everyone was on the same page, and this year he’s been available to provide whatever the section needs. Also, he never brought up Battle of the Fans. But as soon as Bays asked what it was all about during the fall, he sprung into action and made sure the Crazies had all the information.
Think outside the box: The Valentine’s Day theme may have seemed a little obvious given game night was Feb. 14. But we had to admire how the section honored moms for both teams, how they got local law enforcement involved and all in all how they supplied the highest level of creativity we saw this BOTF season.
They said it best
Home sweet home: “I grew up watching this stuff and I realized how much fun everyone was having, how much everybody enjoyed it,” Bunce said. “I think, coming from my personality, I enjoy having fun and going crazy. So I think when I saw that, I realized this was a place where I could show those emotions.”
It’s our time: “I think the big thing this year that has been a change is our whole senior class is trying to just enjoy the moment,” Stockdale said. “We preach, ‘It’s just a party.’ We don’t promote it as a game – just a party. Just come and have fun.”
Let fun take its course: “We weren’t trying to do anything special (to get this restarted),” Bunce said. “We would just put it out there on social media, and it was just the word (getting around) and everybody knowing that it was fun. Then it would just take care of itself.”
This is why we’re here: “Everything’s fun. Just cheering on your buddies – there’s nothing better than seeing our buddies succeed,” Fredrickson said. “And when they fail, you’re still there to support them.”
Next stop on BOTF: With all three finalists visits complete, online voting will begin Tuesday on the MHSAA’s Instagram, Twitter and Facebook feeds and continue through 4 p.m. Thursday. The MHSAA’s Student Advisory Council will consider those results when selecting the winner. The Battle of the Fans IX champion will be announced Friday, Feb. 21.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Zeeland East’s “Coop Crazies” filled the gym with plenty of red and pink during Friday’s Valentine’s Day-themed game. (Middle) Senior Jonah Bunce, in cupid wings, helps lead his classmates in a dance. (Photos by Kiersten Palmbos, Zeeland East senior.)