Century of School Sports: Slogans & Logos Remain Unforgettable Parts of MHSAA History
By
Geoff Kimmerly
MHSAA.com senior editor
February 25, 2025
Logos and slogans are meant to stick in your mind – and the MHSAA has created several that have become synonymous with the story of school sports.
When was the first time you saw the MHSAA logo? For me, it was on a ticket to watch my school at the 1993 Girls Basketball Semifinals at Kellogg Arena.
And I thought “Good Sports Are Winners” was just something everybody said about all things sportsmanship. I had no idea it headlined as the first of now several memorable MHSAA statements meant to do precisely what it did inside my teenage head – bury itself in our minds so we would hopefully recall the importance of being a good sport whenever we heard it.
The MHSAA’s “Century of School Sports” have really included only about a half-century of this type of messaging and branding. But no matter if you’ve spent your time with us as an athlete, coach, administrator, official, fan or a combination of those roles, some of what follows should jog your memory – and hopefully stir up plenty of good ones as well.
- Good Sports Are Winners!
Jack Roberts was hired as the MHSAA’s fourth full-time executive director in 1986. His first hire was John Johnson as one of, if not the first-of-a-kind communications director at a high school athletic association in the nation. One of their first undertakings was a campaign to improve sportsmanship – and “Good Sports Are Winners!” became their first and perhaps still most recognizable phrase.
- Sportsmanship Begins At Home
- We Need You To Be A Good Sport!
Sportsmanship is an idea that never graduates, but it also needs to be reintroduced frequently as generations of families make their ways through middle school to high school graduation. These were two more messages meant to encourage appropriate behavior at sporting events.
- Help Wanted: Just Whistle
- You Can Be A Referee
Recruiting and retaining game officials also is an annual drive, and these became part of the slogan-sphere over the last 15 years as those efforts increased due to decreasing numbers. “Be the Referee” became a weekly segment of the “This Week in High School Sports” five-minute show that airs on radio stations all over the state during the fall and winter seasons, and they always end with the call out “You Can Be A Referee” to enlist those who might be interested.
- We Are The MHSAA
This carried a certain boldness when read over the microphone at tournament events, and summed up neatly what being part of the MHSAA was all about. Paraphrasing: “We are … Coaches … administrators … and officials. … We are your school. We promote and protect the privilege of interscholastic competition. We make rules and follow them as a condition of membership. … We Are The MHSAA.”
- Promoting The Value – And Values – Of Educational Athletics
This sums up the MHSAA’s work and remains perhaps the favorite of all slogans used to describe it. We believe educational athletics have value – to participants, to their communities, and to society as a whole because of the adults they help produce. We also believe that educational athletics are reliant on specific values – sportsmanship, scholarship, safety and scope.
Those are the messages you’ve likely heard. But producing an identifiable image with the MHSAA and its work has been just as important – and below are explanations behind some of the familiar logos you see at the top of this page.
- First Logo: A Traditional Emblem (Last Used in 1987-88)
The first MHSAA logo featured the seal from the state flag, with “Michigan High School Athletic Association” surrounding it. It appeared on medals and official documents through the 1987-88 school year.
- The Round Logo: A Recognizable Symbol
In 1988, the MHSAA introduced a circular logo featuring Michigan’s Upper and Lower Peninsulas within a red border, with "MHSAA" prominently displayed.
- The Championship Logo: A Mark of Excellence
During the early 2000s, the MHSAA introduced a “championship” logo initially for tournament merchandise. Over time, it became the standard for all championship-related materials.
- The Modern MHSAA Logo: Evolving with Time
Debuting in 1987 – and designed by a pair of Sterling Heights Stevenson students as part of a contest – the modern logo introduced the bold "MHSAA" lettering with an interwoven "S" designed to convey motion and energy. Over time, its contours softened while maintaining its distinctive look. Initially, "Michigan High School Athletic Association" appeared beneath it, but in recent years, the text was removed for a cleaner, more streamlined design.
- The Centennial Celebration Logo
To mark its 100th anniversary, the MHSAA introduced a centennial logo, honoring its history. This commemorative design reflects a century of commitment to student-athletes and school communities.
Previous "Century of School Sports" Spotlights
Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11: We Recognize Those Who Make Our Games Go - Read
Feb. 4: WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28: Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21: Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14: Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9: MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
Flashback 100: One Last Look Back as We Turn Focus Toward Future
July 10, 2025
We hope you’ve enjoyed this school year's retrospective on some of the most iconic athletes and personalities who began their journeys in MHSAA sports. While we’ve done our best to highlight a diverse range of individuals across various sports and professions, a single year simply isn’t enough to capture every standout story.
Michigan high schools have produced an incredible array of talent — and the following, in addition to those we've wrote about over the last 10 monrths, are just another glimpse of that legacy:
- Kirk Gibson (Waterford Kettering) – The 1988 National League MVP also played a pivotal role in the Detroit Tigers’ 1984 World Series championship and starred in football as well at Michigan State.
- Jake Long (Lapeer East) – Selected as the NFL’s No. 1 overall draft pick in 2008, he's among a distinguished list of Michigan high school alums to go early in the draft, including Braylon Edwards (Harper Woods Bishop Gallagher, No. 3 in 2005), Carl Banks (Flint Beecher, No. 3 in 1984), Jerome Bettis (Detroit Mackenzie, No. 10 in 1993), and Tyrone Wheatley (Dearborn Heights Robichaud, No. 17 in 1995).
- Jeff Daniels (Chelsea) – Before becoming a renowned actor with credits like The Newsroom, Escanaba in da Moonlight, and Dumb and Dumber, Daniels was a high school baseball player.
- Lisa Byington (Portage Northern) – A trailblazing broadcaster, she serves as the play-by-play voice for the Milwaukee Bucks and regularly appears on CBS during NCAA Basketball Tournaments.
- Kristin Haynie (Mason) – She was first athlete to play in both the NCAA Women’s Division I Basketball Championship and the WNBA Finals in the same calendar year.
- Jalen Rose, Voshon Lenard, and Howard Eisley – This trio of NBA professionals once shared the court at Detroit Southwestern, making it one of the most talent-rich high school teams in state history.
- Jim Abbott (Flint Central) – Born without a right hand, Abbott defied the odds to pitch for 10 seasons in Major League Baseball.
- Earl Morrall (Muskegon) – He was named NFL MVP in 1968 and enjoyed a long and successful pro football career.
- Charlie Gehringer (Fowlerville) and Hal Newhouser (Detroit Wilbur Wright) – Both legends of Major League Baseball, each captured MVP honors during their Hall of Fame careers.
- Kate Markgraf (Detroit Country Day) – A champion at every level of soccer, she earned titles in high school and college, an Olympic Gold Medal, and a FIFA World Cup victory.
- Allison Schmitt (Canton) – One of the most decorated American swimmers of all time, Schmitt has earned 10 Olympic medals.
- Jason Richardson (Saginaw Arthur Hill) and Charles Rogers (Saginaw) – Both were drafted among the top five in their respective college sports (Richardson to the NBA in 2001, Rogers to the NFL in 2003) and faced off against each other as part of one of the state's most historic basketball rivalries.
- Staying with the city of Saginaw, Draymond Green (Saginaw) won a basketball championship in high school (2007) and then four in the NBA (2015, 2017, 2018, 2022) after being drafted in the second round of the 2012 draft by the Golden State Warriors.
And the legacy continues. Olympic gold medal dreams are alive in track & field standouts like Taylor Manson (East Lansing), Hobbs Kessler (Ann Arbor Skyline), and Grant Fisher (Grand Blanc), who are already well-accomplished on the worldwide stage.
So, who’s next?
Who will be the next MHSAA athlete selected on draft night? Hoisting an MVP trophy? Standing atop the podium as a champion?
We don’t know yet — but as we close the book on the first 100 years of MHSAA history, we can’t wait to see what the next century will bring.
Previous "Flashback 100" Features
June 23: Hutchinson's Dominance Starts as Multi-Sport Divine Child Standout - Read
June 10: Wagner's Dream of Going on Tour Realized - with Greta Van Fleet - Read
May 23: Tarpley's Legendary Run Began as Portage Central's Miss Soccer - Read
May 16: Scane’s Record-Setting Lacrosse Run Began at Cranbrook Kingswood - Read
May 8: Duckett's High School Domination Extended to Shot Put Circle - Read
May 6: MHSAA Titles Just Start for NCAA Champion, Olympian Stark - Read
May 1: Legendary Actor Played Multiple Sports Roles at Country Day - Read
April 23: Legacy Program Provided Start for Pioneering NBA Official Schroeder - Read
April 11: Rice's Championship-Winning Ways Started at Flint Northwestern - Read
March 28: Youngquist's Times Still Among MHSAA's Fastest - Read
March 18: After 40 Years, Coles' Shot Remains Among Century's Most Famous - Read
March 7: Walled Lake Northern's Hellebuyck Reigns as NHL's Elite Netminder - Read
Feb. 27: Zeerip's Mat Stats Remain Rarely-Challenged Chart Toppers - Read
Feb. 21: Before TV Stardom, Kerwin Excelled as All-State Skier - Read
Feb. 14: Detroit Central Star Voted into Pro Football Hall of Fame - Read
Feb. 6: Multi-Sport Star Look Becomes Super Bowl Officiating Legend - Read
Jan. 31: Johnson Family Put Magical Stamp on Michigan High School Hoops - Read
Jan. 24: Future Hall of Famers Face Off First in MHSAA Class A Final - Read
Jan. 17: First-Ever WNBA Draft Pick Rocked at Salem, Won Titles at Tennessee - Read
Jan. 10: Despite Launching Before 3-Point Line, Smith Still Tops Scoring List - Read
Jan. 3: Edison's Jackson Earns Place Among State's All-Time Elite - Read
Dec. 20: Future Olympian Piper Leads Grosse Pointe North to Historic Heights - Read
Dec. 13: The Other Mr. Forsythe in Michigan School Sports - Read
Dec. 6: Coleman's Legendary Heroics Carry Harrison Through Repeat - Read
Nov. 29: Harbaugh Brothers' Football Roots Planted in Part at Pioneer - Read
Nov. 22: 8-Player Football Finals Right at Home at Superior Dome - Read
Nov. 15: Leland Career Helps Set Stage for Glass' International Stardom - Read
Nov. 8: Future Baseball Pro Led Escanaba's Legendary Football Title Run - Read
Nov. 1: Michigan High School Baseball Trio Provide World Series Voices - Read
Oct. 25: Before Leading Free World, Ford Starred for Champion GR South - Read
Oct. 18: Mercy Links Legend Becomes World Golf Hall of Famer - Read
Oct. 11: Fisher Races to Finals Stardom on Way to U.S. Olympic First - Read
Oct. 4: Lalas Leaves High School Legacies on Ice & Pitch - Read
Sept. 27: Tamer's History-Making Run Starts in Dexter, Continues to Paris - Read
Sept. 20: Todd Martin’s Road to Greatness Starts at East Lansing - Read
Sept. 13: James Earl Jones, Dickson High Hoops to Hollywood Legend - Read
Sept. 6: Pioneers' Unstoppable Streak Stretches 9 Seasons - Read
Aug. 30: Detroit dePorres Rushes to 1995 Class CC Football Championship - Read
PHOTOS Clockwise from left: Taylor Manson sprints for East Lansing, Hobbs Kessler wins a race for Ann Arbor Pioneer, Jason Richardson plays in a Class A Basketball Final for Saginaw Arthur Hill and Allison Schmitt swims a championship race for Canton. (Manson photo courtesy of the Lansing State Journal; Kessler photo by RunMichigan.com. Others are MHSAA file photos.)