Century of School Sports: Slogans & Logos Remain Unforgettable Parts of MHSAA History

By Geoff Kimmerly
MHSAA.com senior editor

February 25, 2025

Logos and slogans are meant to stick in your mind – and the MHSAA has created several that have become synonymous with the story of school sports.

When was the first time you saw the MHSAA logo? For me, it was on a ticket to watch my school at the 1993 Girls Basketball Semifinals at Kellogg Arena.

And I thought “Good Sports Are Winners” was just something everybody said about all things sportsmanship. I had no idea it headlined as the first of now several memorable MHSAA statements meant to do precisely what it did inside my teenage head – bury itself in our minds so we would hopefully recall the importance of being a good sport whenever we heard it.

The MHSAA’s “Century of School Sports” have really included only about a half-century of this type of messaging and branding. But no matter if you’ve spent your time with us as an athlete, coach, administrator, official, fan or a combination of those roles, some of what follows should jog your memory – and hopefully stir up plenty of good ones as well.

  • Good Sports Are Winners!

Jack Roberts was hired as the MHSAA’s fourth full-time executive director in 1986. His first hire was John Johnson as one of, if not the first-of-a-kind communications director at a high school athletic association in the nation. One of their first undertakings was a campaign to improve sportsmanship – and “Good Sports Are Winners!” became their first and perhaps still most recognizable phrase.

  • Sportsmanship Begins At Home
  • We Need You To Be A Good Sport!

Sportsmanship is an idea that never graduates, but it also needs to be reintroduced frequently as generations of families make their ways through middle school to high school graduation. These were two more messages meant to encourage appropriate behavior at sporting events.

  • Help Wanted: Just Whistle
  • You Can Be A Referee

Recruiting and retaining game officials also is an annual drive, and these became part of the slogan-sphere over the last 15 years as those efforts increased due to decreasing numbers. “Be the Referee” became a weekly segment of the “This Week in High School Sports” five-minute show that airs on radio stations all over the state during the fall and winter seasons, and they always end with the call out “You Can Be A Referee” to enlist those who might be interested.

  • We Are The MHSAA

This carried a certain boldness when read over the microphone at tournament events, and summed up neatly what being part of the MHSAA was all about. Paraphrasing: “We are … Coaches … administrators … and officials. … We are your school. We promote and protect the privilege of interscholastic competition. We make rules and follow them as a condition of membership. … We Are The MHSAA.”

  • Promoting The Value – And Values – Of Educational Athletics

This sums up the MHSAA’s work and remains perhaps the favorite of all slogans used to describe it. We believe educational athletics have value – to participants, to their communities, and to society as a whole because of the adults they help produce. We also believe that educational athletics are reliant on specific values – sportsmanship, scholarship, safety and scope.  

Those are the messages you’ve likely heard. But producing an identifiable image with the MHSAA and its work has been just as important – and below are explanations behind some of the familiar logos you see at the top of this page.

  • First Logo: A Traditional Emblem (Last Used in 1987-88)

The first MHSAA logo featured the seal from the state flag, with “Michigan High School Athletic Association” surrounding it. It appeared on medals and official documents through the 1987-88 school year.

  • The Round Logo: A Recognizable Symbol

In 1988, the MHSAA introduced a circular logo featuring Michigan’s Upper and Lower Peninsulas within a red border, with "MHSAA" prominently displayed.

  • The Championship Logo: A Mark of Excellence

During the early 2000s, the MHSAA introduced a “championship” logo initially for tournament merchandise. Over time, it became the standard for all championship-related materials.

  • The Modern MHSAA Logo: Evolving with Time

Debuting in 1987 – and designed by a pair of Sterling Heights Stevenson students as part of a contest – the modern logo introduced the bold "MHSAA" lettering with an interwoven "S" designed to convey motion and energy. Over time, its contours softened while maintaining its distinctive look. Initially, "Michigan High School Athletic Association" appeared beneath it, but in recent years, the text was removed for a cleaner, more streamlined design.

  • The Centennial Celebration Logo

To mark its 100th anniversary, the MHSAA introduced a centennial logo, honoring its history. This commemorative design reflects a century of commitment to student-athletes and school communities.

Previous "Century of School Sports" Spotlights

Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11:
We Recognize Those Who Make Our Games Go - Read
Feb. 4:
WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28:
Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21:
Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14:
Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9:
MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: 
State's Storytellers Share Winter Memories - Read
Dec. 17: 
MHSAA Over Time - Read
Dec. 10:
On This Day, December 13, We Will Celebrate - Read
Dec. 3:
MHSAA Work Guided by Representative Council - Read
Nov. 26: 
Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19:
Connection at Heart of Coaches Advancement Program - Read
Nov. 12:
Good Sports are Winners Then, Now & Always - Read
Nov. 5:
MHSAA's Home Sweet Home - Read
Oct. 29:
MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23:
Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15:
State's Storytellers Share Fall Memories - Read
Oct. 8:
Guided by 4 S's of Educational Athletics - Read
Oct. 1:
Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18:
Why Does the MHSAA Have These Rules? - Read
Sept. 10: 
Special Medals, Patches to Commemorate Special Year - Read
Sept. 4:
Fall to Finish with 50th Football Championships - Read
Aug. 28:
Let the Celebration Begin - Read

English's Hall of Fame Contributions to St. Francis Continue Behind Camera Lens

By Tom Spencer
Special for MHSAA.com

October 9, 2025

The name Julie English is now synonymous with Traverse City St. Francis football.

Northern Lower Peninsula

English spent her first two decades contributing to the school behind the scenes, helping the Gladiators launch boys and girls soccer programs, and scoring volleyball and basketball. She served as team manager for boys and girls soccer and even bus driver, so to speak, for the latter.  

She’s also very noticeable on the sidelines of football, soccer and volleyball games, taking pictures with the aid of a motorized wheelchair.

This past Saturday, she was front and center. She was inducted into the Grand Traverse Area Catholic Schools Hall of Fame – established in 2007 to recognize individuals who inspire others by being exemplary role models.

English was paralyzed 10 years ago as she reached the end of a zip line while chaperoning a girls soccer team trip weeks ahead of the 2015 season. Many recall snow on the ground as she went first, intending to take pictures of the team as they planned to follow. She decided to go first that March day despite a fear of heights.

“It was all part of God's plan because I am afraid of heights – I really had to talk myself into going on the zip line,” said English, who considers it a freak accident and doesn’t discourage anyone from giving zip lining a try. “I was thinking, you know, I'm trying to convince these girls to step outside their comfort zone. And if I'm too afraid to do something like that, what kind of an example am I? So I breathed it and went up and actually it was fun – until it wasn't.“

Past TCSF athletic director Tom Hardy introduced English at the induction ceremony last weekend. He lauded the “amazing women he had the privilege” of working with during his 18-year tenure.

“While such a devastating event might have broken many, it only served to strengthen Julie's unwavering faith,” Hardy said. “She approaches each day with grace, fully aware of the challenges ahead, yet she embraces them with joy, love, and laughter. Following her accident, Julie dove deeper into her passion of photography.”

English now generously volunteers her time capturing St. Francis athletic events and creating lasting memories for students and their families through her lens, leaving school officials, coaches, players and supporters in awe.

Current TCSF athletic director Aaron Biggar has personally been touched by English’s work, through her photographs of his boys playing football for St. Francis. He’s thrilled to have English for home game, and she also travels to – and is welcomed by – volleyball, football and soccer opponents.

English captures a few frames.“Julie’s ability to capture those life events for parents who are watching the game and not taking pictures, has been such a gift for our community,” Biggar said. “She's been around so long and (is) so accepted by our community. And even by opposing teams, they allow her to be on the field and make precautions and stuff so she can. Our opponents in other schools have also been so accommodating of her and helping.”

English was at Thirlby Field last week capturing the Glads’ big Homecoming win over Boyne City, 20-13. She won’t be on the road tonight as the Glads put their undefeated football record on the line against Pontiac Notre Dame Prep. But she will be back on the football sidelines Oct. 18 when St. Francis hosts Jackson Lumen Christi. And she’ll also be on the sidelines next week when the boys soccer team continues what it hopes will be another deep run into the postseason.

English’s humility, deep faith, and enduring optimism have had a profound and lasting impact, supporters note. Not surprisingly, her biggest concern as she takes pictures today is not her safety – it is the safety of the home and visiting athletes.

“I think sometimes I make people nervous, but I am always cognizant of what's going on, because the last thing I want to do is hurt anybody, like, have them run into me and then get hurt,” English said. “I want to be where I can get a good picture, but definitely not where someone could get injured if they ran into me.”

English’s photos are treasures for St. Francis families, points out Mike Kanitz, who was inducted into the Hall of Fame alongside English. In fact, he nominated her. Kanitz is the junior varsity girls basketball coach, volleyball game manager, volleyball announcer and volleyball scorekeeper, football press box manager, and the Glads’ soccer game manager. 

“Julie’s ability to capture time for SF families, I mean, is priceless,” said Kanitz, who also can be found at the scorer’s table for boys basketball. “She catches kids in their level of joy, and it's cool. It's a snapshot in time, and she does it for every family. I mean, this is all free. She posts it all free. She doesn’t charge anybody. And she she's such a hard worker. She's everywhere.”

Kanitz vividly recalls English’s efforts to bring soccer to St. Francis. It happened in 2002. The Glads first had a club team coached by volunteer Reggie Rix.

“She had to fight some hurdles and it was a lot of work, and to start a new sport – her vision was the correct vision,” Kanitz said. “There were coaches, but Julie was really the one that took care of everything. Julie was fair to all children. She wanted all kids to have that good experience of high school sports.”

Kanitz, one of many who regularly see English’s photos and read her inspiring messages on social media, finds it difficult to think about the zip line accident. His daughter was one of the St. Francis soccer players waiting to come down the line next.

was inducted into the Grand Traverse Area Catholic Schools Hall of Fame“It's still hard for me to actually think about and talk about, but Julie's handled it better than anybody,” he said. “Her faith in God is so strong, and her message she writes … these Facebook stories about where she's at in her journey … they're moving and people read them, and it affects people.”

Early on, Julie recognized the vital importance of a Catholic education for her children and committed herself wholeheartedly to making it a reality, Hardy recalled. In addition to operating a full-time in-home daycare for more than 30 years, she worked weekends to help make ends meet and ensure that her four children – Ian, Caitlin, Jordan and Chelsea – remained enrolled in the Catholic schools.

As the owner of a daycare business, English drove a 12-passenger blue van. She often emptied the car seats in time to get 11 players – including Caitlin and Chelsea – to soccer games wherever TCSF was playing.

Caitlin English played on the first TCSF girls soccer team in 2002. She presented Hardy with a petition to offer soccer, signed by St. Francis athletes. As a club, English is proud to say, the team won all 17 of its games. When soccer became a school-sponsored varsity sport a year later, it was a cooperative with Traverse City Christian called Liberty.  

Ian English was on the field for St. Francis boys’ first game, played through a co-op also with TC Christian during the fall of 2008. Chelsea English also played soccer for the Glads. Jordan English played rugby.  

Ian, Jordan and Chelsea were at Julie’s induction ceremony. Caitlin, now living in the Grand Rapids area, was unable to attend because she is coaching soccer for her own daughter, Emilia, although Julie’s son-in-law did attend.

English gets around today with a vehicle adapted for her. She is supported regularly by Ian and Chelsea, along with a mother of nearby Kingsley High School athletes. She’s been spotted on the sidelines taking pictures at Kingsley volleyball and soccer matches, too. English also has been able to get to Grand Rapids and capture her granddaughter’s early soccer days with her camera. 

She is enjoying a new beginning with soccer as well as her newer role for the Glads.

“Back in the day, I was able to run the clock, take pictures and do the book,” English said. “I don't think my brain would handle all of that now, but, you know, it was it was fun to do at the time. Not being able to do daycare anymore and not being able to do the things I did at St. Francis are the hardest things about being in a wheelchair – just not being able to do all the things I used to do.”

This spring marked the 10-year anniversary of the accident. English said she never asks, “Why me?” Rather, she is determined to can find the good and take advantage it.

Hardy agreed.

“Julie has said, ‘Never doubt who and what God puts in front of you,’” Hardy said. “This encapsulates the guiding ethos of her life.”

Tom SpencerTom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Longtime Traverse City St. Francis supporter Julie English readies for her next shot while attending a Gladiators football game this season. (Middle) English captures a few frames. (Below) English recently was inducted into the Grand Traverse Area Catholic Schools Hall of Fame. (Top two photos by Rick Sack/TC Rick Photo. Below photo by Tom Spencer.)