Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

#TBT: 'Fennville Flash' Scores 60

By Geoff Kimmerly
MHSAA.com senior editor

March 12, 2015

"Jordan shoots. He scores."

This week marks the 50th anniversary of one of the most incredible feats in MHSAA basketball history. On March 11, 1965, Fennville's Richie Jordan scored 60 points in a Class C Regional Final against Bridgman, a point total that remains an MHSAA Tournament record. 

The 5-foot-7 "Fennville Flash" became Michigan's fourth inductee into the National Federation of State High School Association's Hall of Fame in 2001. Below is a video compilation or Jordan clips, with audio from that Regional Final, followed by a report from MHSAA historian Ron Pesch written in 2001. 

 

By Ron Pesch
MHSAA historian

Not long ago, I came across an article written by Hal Schram, the legendary prep journalist for the Detroit Free Press. It was penned during the winter of 1977, and Schram had decided to look back at the history of Michigan high school basketball and pick his top 20 high school players from the past quarter century.

“The Swami” had followed the high school circuit since the 1940s. Schram began with a larger list, paring the roster from 44 to 20. The sportswriter went one step further and decided to single out one member of the squad for the ultimate honor – “the greatest of them all.”

As one would expect, final selections included many of the state's most memorable names: Earvin “Magic” Johnson, Dave DeBusschere, Chet Walker, Spencer Haywood, Ralph Simpson, Rudy Tomjanovich, Campy Russell. Their exploits are legendary, and even the most casual fan of basketball could agree they belong on the list.

However, looking back from the millennium, Schram's choice for state's greatest player is stunning.

“The Swami” himself admitted at the time that his No. 1 pick would surprise many. Hal's top pick never played professionally in either the NBA or ABA. That can be overlooked, as the criteria was simple – the state's greatest prep player. But when I state that Schram's selection played ball at a Class C school, that his teams never advanced to the final rounds of the tournament, and that he stood a mere 5-7½ and weighed only 160 pounds in his prime, most basketball fans shake their heads in disbelief.

But those are only physical attributes. Ask Richie Jordan himself.

Schram's pick as the state's greatest high school ballplayer, Jordan will tell you that it doesn't matter what race, religion or how tall you are. He'll state that anything is possible with imagination and hard work.

Many may dispute Swami's selection, but few will debate Jordan's talents as an all- around athlete. A four-sport star at Fennville High School, he earned 16 letters during his prep career. He is considered by many to be the finest student-athlete ever turned out by the state of Michigan.

The family lived in Bangor when Jordan started school. On the playground one day, Richie wandered over to a high jump pit, where the older kids were practicing their leaps during recess. Much to his delight, he was offered the chance to jump by one of the older kids. The bar was lowered, and Jordan took his shot.

“I easily jumped over the bar and the older kids made comments on how easy I jumped. They kept moving the bar up until it was as high as my head. A crowd started to gather and I cleared the bar. The older kids made me feel real special.”

Before he entered the third grade, the Jordan family moved to Fennville, a small town in west Michigan.

 “Fennville was a wonderful place to grow up, and I have the best of memories,” recalled Jordan. “We had a group of kids who played together and loved each other from the 3rd grade on.”

Like so many kids, he imagined himself duplicating the feats of his idols. Many have similar dreams, but few worked as hard as Richie to achieve them.

By the time he reached high school, Jordan had evolved into a stellar all-around athlete. His drive to excel worked around the clock. Through the years he accumulated new sports heroes and studied their movements in his mind.

“I was at the 1962 finals game where (Saginaw High School's) Ernie Thompson scored 42 points against Benton Harbor. I went home and worked on my double clutch for days after that. I loved all those guys and respected their talent,” said Jordan, “but I wanted to be better than all of them.”

His hard work paid off with stellar athletic performances. An all-state halfback in football in his junior year, Jordan averaged a whopping 35.6 points in 16 basketball contests and was a unanimous first-team all-state selection at guard in the winter of 1963. In the spring he excelled on the baseball diamond and in track and field.

Jordan continued his rigid regime of weightlifting and working out. Word of his athletic exploits trickled out of Fennville.

In the fall of 1964 he rushed for 1,246 yards on 86 carries, and tallied 25 touchdowns, to cap an outstanding gridiron career. His total of 5,132 career rushing yards was tops in the state at that time, and the mark still ranks in the top 10.

Again, he reaped all-state accolades. But the basketball court was where the Jordan legend was defined.

His vertical jump was phenomenal, and he could dunk with both hands. Scouts reported that he was lightning fast and excellently coordinated. Early in 1965, the Kalamazoo Gazette sent a photographer to Fennville to snap photos of Jordan for a feature article on the Black Hawks' upcoming cage contest in Kalamazoo against Hackett High School. Fennville entered the game with a 3-1 mark, the only mar a 95-93 loss to Saugatuck in which Jordan scored 54 points.

The newspaper printed a shot of Richie dunking the basketball, and the image caught the imagination of many. An overflow crowd packed the 2,200-seat Irish Gymnasium to watch the matchup. Jordan and his teammates trounced the favored Irish 99-73, as Richie scorched the nets for 47 points. In April of his senior year he was named prep All-American by Coach  & Athlete magazine, earning the distinction of “smallest” on the squad. “Weep not for him, however,” stated the article, announcing the honor, “as he can dunk the ball, and with his 44.4 season's scoring average, he has scholarship offers from 58 colleges and universities.”

Richie finished out his unbelievable prep career by batting .550 on the baseball field, and by leading his track team to a third-place finish at the state meet.

On May 20, 1965, the city of Fennville honored the prep hero and his teammates for their outstanding athletic careers and their contribution to the community. Jordan spent two years with the Michigan State basketball program, earning a letter in 1967, then walked away from basketball to concentrate on baseball with the Spartans. Following graduation, he landed a contract with the Pittsburgh Pirates, but a shoulder injury ended his pursuit of a major league career.

Today, the “Fennville Flash” is known as “Mr. Jordan” by his students at Cardinal Mooney High School in Sarasota, Fla. A strength and conditioning coach, daily he preaches the merits of weight training and the benefits of hard work to his students.

Married and the father of three, he has enjoyed coaching and watching his children participate and excel in athletics. He cherishes the memories of his youth and the friends he made along the way.

“All my teammates and I felt very special,” said Jordan, now 53, “but we also were very humbled by the admiration we were shown. We all felt an obligation to our community to conduct ourselves in a way that would reflect kindly on our small town.

 I'm still very proud that we all understand that.”