Championship Experience from Coach's Point of View Unimaginable, Unforgettable
By
Dean Holzwarth
Special for MHSAA.com
April 4, 2024
WYOMING – As the final buzzer sounded, it was all I could’ve imagined – and more.
In the weeks leading up to March 16 and the Division 4 championship game, I experienced every emotion possible as I envisioned what it would feel like to be an assistant coach on the bench at Michigan State’s Breslin Center as the Wyoming Tri-unity Christian boys basketball team achieved its ultimate goal.
In my first year as the junior varsity coach at Tri-unity, I had been on the varsity bench for a majority of the season, assisting legendary coach Mark Keeler and fellow assistants Brent Voorhees, Bob Przybysz and Mike Kaman.
I was there encouraging, motivating and supporting the varsity team. It was a role I embraced, and had become accustomed to over my almost 30 years coaching high school basketball.
I started coaching in 1995 as Jim Ringold gave me my first opportunity as the freshmen girls coach at Wyoming Kelloggsville High School. I would then coach Kelloggsville’s freshmen boys team for eight seasons, while also coaching the freshmen girls at Grandville High School. I would also coach the junior varsity teams at both schools.
I love coaching. I have a passion for it. I’ve always enjoyed getting the most out of my players while creating a bond between player and coach.
When girls basketball season moved from fall to winter joining the boys in 2007-08, I stayed at Grandville. I spent 21 seasons there before stepping down.
I still wanted to coach, and I heard that the Tri-unity junior varsity position was available. I had always respected and liked Keeler and was excited for the prospect of joining a perennial powerhouse.
I didn’t really know about Tri-unity growing up in the Wyoming Park school district. But as a young kid, I would rush home and eagerly await the afternoon delivery of the Grand Rapids Press. I would quickly find the sports page and read it from front to back, hoping one day to see my byline.
I began writing for the Press’ sports department in 1997. It was my dream job. And that’s also when I first started covering Tri-unity boys basketball.
I remember watching eventual NBA all-star Chris Kaman, along with Bryan Foltice and others play for this little Christian school and have unbridled success under Keeler.
MHSAA Tournament runs became the norm for the Defenders. They won their first Finals title in 1996, and they would claim four more over the next 26 years. They also had six runner-up finishes.
I was sitting on media row writing for MHSAA.com in 2022 when Brady Titus led Tri-unity to its fifth state championship.
I never thought that two years later I would be on the coaching staff as the Defenders pursued another one. But there I was.
I knew this year’s team had the potential to be special.
Tri-unity had returned four of its five starters from a year ago, after suffering a heart-breaking two-point loss to Munising in the Division 4 Final.
Eight seniors were on the roster. The team had a mix of talented guard play, senior leadership, size and depth. We had shooters and we played great defense, a trademark of Keeler’s teams.
This was the year, and that heaped lofty expectations on Keeler and the team. It was basically “state championship or bust.” Anything less would be considered a disappointment.
Keeler wanted it badly, and I knew the players did as well. I think they felt the pressure at times of living up to the expectations that had been set.
We had several lopsided wins, but also had a few tough losses to Division 2 and Division 3 teams – Grand Rapids Forest Hills Central, Wyoming Lee, Grandville Covenant Christian and Schoolcraft – all talented teams that I think made us better despite falling short.
As the postseason started, there was anxiety and excitement.
We were one of the favorites, but it wouldn’t be easy. We would have to earn each of the seven victories needed to win it all.
First came a District title, but then we had to play a quality Fowler team in its home gym in the Regional Semifinal. This was a game we knew would be a challenge – and it was.
We led by only one at halftime after a 7-0 run to end the second quarter. The score was tied 33-33 in the fourth quarter before senior Lincoln Eerdmans made a key 3-pointer to spark our victory.
As we went through the handshake line, several Fowler players said, “Good luck in the Finals.”
Our defense played extremely well in the Regional Final and state Quarterfinal to secure our team another trip to the Breslin.
St. Ignace was our opponent in the Semifinal, and we had to face a senior guard who could do it all – Jonny Ingalls. He lived up to the hype. He was good, and we didn’t have any answer for him in the first half. We trailed by one, only to fall behind by seven late in the third quarter.
Was this the end? Were we going to fall one game short of our goal?
We were down by five points in the fourth quarter, but junior guard Keaton Blanker, and others, rose to the occasion. We rallied to win a tight one, and now we were one win away from a Division 4 title.
The night before the championship game, we stayed at a hotel in East Lansing as we had the first game of the day at 10 a.m. We had a team dinner, and the players seemed relaxed and eager to close out the season the way they had intended.
There was one thing that worried me. We were playing Mount Pleasant Sacred Heart. A team we had played in the second game of the season and defeated by 30 points.
Would we be overconfident? I had no idea. They were a different team now, but so were we. Anything could happen.
Keeler gave a spirited and emotional pregame speech. In last year’s loss to Munising, he felt like the team played not to lose, and this season his big thing was “I want to win.” He said it to every starter that Saturday morning during the final moments in the locker room before tipoff, asking all five individually to say it back – which they did, the first one quietly but followed by teammates replying louder and louder as everyone got fired up and “I want to win” rang through the locker room. I think it inspired all of us.
After a competitive first quarter, we started to find our rhythm and expanded the lead. We were ahead by double-digits at the half, and a state title was within our grasp. Senior Wesley Kaman buried a 3-pointer in the final seconds of the third quarter to give us a 20-point cushion. It was at that point I knew we were going to win.
All five starters reached double-figure scoring, led by Jordan VanKlompenberg with 19 points and Owen Rosendall with 14. That balance was intentional and a successful sign for our team all season.
The exhilaration of winning was intoxicating. I loved watching the boys celebrate something they had worked so hard to accomplish. I will never forget their faces. I looked to my right from my seat on the bench and watched them running onto the court, just wearing their joy. They were just elated.
I was so happy for Keeler, a devout Christian who is respected by so many people in high school basketball circles. I learned so much from him this season. The way he approaches each game, his competitiveness. He instills his strong faith in his players and understands that the game of basketball is a bridge to a higher purpose.
Keeler is the fourth-winningest coach in state boys basketball history with a record of 694-216, and will be the winningest active coach next winter as all-time leader Roy Johnston retired from Beaverton at the end of this season.
The tournament run was one of the best coaching experiences I have had, and I feel blessed to have had the opportunity to be a part of a state championship season.
Dean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties.
PHOTOS (Top) The Wyoming Tri-unity Christian bench, including the author (far right) and head coach Mark Keeler (middle), celebrate a 3-pointer late in the Defenders’ Division 4 championship win over Mount Pleasant Sacred Heart. (Middle) Tri-unity’s assistant coaches, including Holzwarth (second from right), monitor the action. (Below) Holzwarth and the coaching staff greet Keaton Blanker (4) as he comes off the floor. (Photos by Hockey Weekly Action Photos.)
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)