Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect
By
Doug Donnelly
Special for MHSAA.com
September 15, 2021
HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.
“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”
Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years.
“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”
Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make.
“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”
Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis.
The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line.
It was the Hillsdale athletic director who approached him about coaching.
“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”
Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.
His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s.
He said reviving the boys basketball program was the carrot in front of him.
“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”
He certainly did that.
During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships.
His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.
Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.
“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”
Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.
“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.”
Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.
“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”
There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.
“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.
The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.
“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”
Felix said the love of basketball kept him going year after year.
“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”
Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.
“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”
Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.
“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”
It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum.
“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.
“I’d be in (coaching) longer if the circumstances had allowed me to.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)
Inspired by Home, Eager to Give Back, Spencer Hosts Hoop City Alumni Games
By
Tom Kendra
Special for MHSAA.com
July 2, 2026
Eddie Spencer now lives more than 1,100 miles away in Dallas, but his thoughts are never far from his hometown of Muskegon Heights.
It was there in “the Heights” where Spencer learned the game of basketball, developing into a 6-foot-5 forward who could shoot and handle the ball – leading Heights to the Class C Semifinals as a junior in 2002 and the Class B Final as a senior in 2003.
Spencer, 41, said the biggest lessons he learned from basketball had nothing to do with shooting or rebounding.
“Playing basketball taught me how to work hard, stay focused and, really, how to be a man,” said Spencer, who went on to become a three-year starter at Central Michigan, graduating in 2008.
“I wanted to find a way to give something back.”
Spencer’s desire to return some love to his hometown led to the Hoop City Alumni basketball tournament, which is set for its third year at Muskegon High School’s historic Redmond-Potter Gymnasium on Aug. 22 with five alumni games – highlighted by the finale, featuring Muskegon vs. Muskegon Heights.
The last two years, the RPG was standing-room-only with more than 2,000 fans for the finale, with Muskegon fans in their trademark cardinal red and Heights fans proudly in their orange and black.
“Honestly, when I walked out of the locker room that first year and saw all of the excitement and pride in that gym, it brought tears to my eyes,” said Spencer. “It really brought back that old feeling of Heights vs. Muskegon, like back in high school.”
A rivalry like no other
Few rivalries in the state can match the history and the intensity of Muskegon vs. Muskegon Heights.
The Big Reds and Tigers played each other in football 55 years in a row from 1922-76, with the most competitive years and largest crowds occurring during the 1940s and 1950s.
In more recent years, the rivalry was on the basketball court, including a run of nine years from 2003 to 2011 when the two schools played the final game of the Muskegon Area Sports Hall of Fame Holiday Classic, with Heights winning six of those nine matchups. The rivalry came to an end in 2011 after a period of upheaval and enrollment losses at Heights.
Now, thanks to the efforts of Spencer and his crew (notably Muskegon head coach and athletic director Keith Guy and 2014 Mr. Basketball Award winner DeShaun Thrower from Muskegon) the rivalry has resumed each August at the alumni game.
“It definitely divides the community for a couple of hours,” said Spencer, who also ran cross country at Heights. “There is already a huge buzz about this year’s event and tons of trolling and trash talking.”
Spencer played several years of professional basketball, including overseas, after graduating from CMU. He then returned home and coached basketball for several years at Muskegon Heights under Guy before the latter moved on to lead the Big Reds.
Spencer moved to Dallas eight years ago and has coached AAU basketball and served as a personal trainer, in addition to his work in the mortgage industry. About five years ago, he helped a friend organize an alumni basketball game in the Dallas area – and he knew immediately that he had to do the same back home.
“The first thing I thought was that we have to do this with Muskegon and Muskegon Heights,” said Spencer, who noted that the games also feature alumni cheerleaders.
The event is not designed for recent high school graduates, with most of the teams’ players in their 30s and 40s.
This year’s tournament will begin with Mona Shores vs. Muskegon Orchard View alumni at 2 p.m. and a Muskegon-area girls game (East vs. West) at 3 p.m.
North Muskegon squares off against Muskegon Reeths-Puffer at 4 p.m., followed by the addition this year of ex-standouts from Grand Rapids against Kalamazoo at 5 p.m. – all leading up to the Heights vs. Muskegon finale at 6 p.m.
Spencer expects attendance to be strong all day (admission is $10), but acknowledges the crowds and atmosphere move to a whole different level for the final game. This year’s tournament also will be live-streamed so people can pay to watch the games from anywhere in the world, with those details still being worked out.
Beyond basketball
Spencer knows that beyond the basketball and beneath the banter, the Hoop City Alumni event is really a celebration of two proud communities.
It has become the weekend when many make plans to come back home to Muskegon, not only to relive the glory days, but to celebrate the post-basketball accomplishments of those prep greats – including some who have gone on to become doctors, lawyers, business leaders, coaches and school principals.
“We are really utilizing the game of basketball to help the community,” said Spencer, whose daughter, Nya, graduated from Muskegon High. “When people feel pride in their community, they want to make it better. We want all the kids, especially, to be there and to see how playing sports can be the start of great things for them.”
The Hoop City games have evolved into a full weekend of events, starting with a Friday back-to-school event with backpacks and school supplies giveaways at Rowan Park in downtown Muskegon Heights, pre- and postgame adult gatherings Friday and Saturday night and a picnic Sunday.
But make no mistake, basketball is the centerpiece.
Heights won the inaugural alumni game in 2024, and Muskegon prevailed at the buzzer last year, making this year’s event (which has been dubbed “The Trilogy”) the rubber match, at least for now, in the latest installment of the decades-old rivalry.
This year’s game will be hard-pressed to match the drama and emotion of last summer’s contest.
In a back-and-forth affair, it was Thrower who forced a turnover at the defensive end and then hit the game-winning shot at the buzzer for Muskegon, leading to a raucous scene as Big Reds fans stormed the court.
It was a highly-emotional moment for Thrower, who was playing his first competitive game in years after a foot injury, and it came just a few months after the death of his mother, Nina Morgan Thrower.
“The way the whole event went and the way it ended, it felt like a movie, for sure,” said Thrower, who has worked alongside Spencer to grow the showcase.
“I know that my mom was with me on that day, in that moment.”
PHOTOS (Top) At left, Muskegon Heights’ Eddie Spencer (1) defends during the 2003 Class B Final against Grand Rapids South Christian; at right, Spencer (far right) stands for a photo at last year’s Hoop City alumni event with former coach Keith Guy and past Muskegon High standout DeShaun Thrower. (Middle) Spencer, far left, poses with the rest of the Muskegon Heights and Muskegon High alumni teams after last season’s Hoop City matchup. (Below) This season’s Hoop City poster advertises five alumni games. (Hoop City photos provided by Eddie Spencer.)