Film Fills In Picture of 'Fennville Flash'
By
Ron Pesch
MHSAA historian
December 28, 2017
We’ve been here before, but not in this way.
The last time was for a retrospective, covering one of the most impressive and awe-inspiring prep careers in Michigan high school history. That time was in print, and included a handful of still images that tried to illustrate the unbelievable.
But this time, the story is in documentary form. It’s woven together from grainy, scratched, faded silent film, a format of capturing memories familiar to thousands of people from generations past, as well as a series of modern-day high-resolution interviews.
Here, the basketball life of the athlete known as the “Fennville Flash” delivers on many levels. Yes, there is a Richie Jordan.
JordanVille, a documentary by John Mooy & Anne Colton, recalls a time when legend spread via word of mouth, newsprint and AM radio.
While it’s hard to comprehend for many today, the exploits of our athletic heroes were formed by “poets in the press box” who sat with pencil and paper, a typewriter, a microphone or a telephone, and described to their audience what they witnessed. On the receiving end, readers and listeners conjured up visualizations based on the facts, phrases and superlatives designed to create an image.
“Traveling left to right on your radio dial” helped listeners feel they were a member of the crowd, seated in the stands, in on the action and a witness to the mayhem. “Packed to the rafters,” reminded fans the importance of what was happening. An exciting game, presented by those with skill, created an event you longed to see. If a broadcast couldn’t be picked up on a transistor or tube radio, the final result might not be known, at the earliest, until the following day’s newspaper arrived.
I’ve told Jordan’s story via the MHSAA before; how he latched on to athletic training, weights and repetition to mold himself into a well-rounded athlete, able to leap to heights unexpected for a kid with a 5-foot-7 frame. The tales of his unfathomable accomplishments slowly leaked beyond the city limits of Fennville into Kalamazoo and greater Southwestern Michigan, then to Detroit. When Detroit Free Press writer Hal Schram relayed Jordan’s feats, the secret traveled across the state and beyond its drawn borders.
From there the legend of Jordan’s accomplishments grew. In Fennville, as in many small towns across the country, the city shut down when a game was played. The Jordan story was so enticing that thousands would travel vast distances to see him play with their own eyes. Today, his single season scoring average of 44.4 points per game during the 1964-65 campaign still remains the top mark in the MHSAA record book.
JordanVille runs just shy of a half hour. Contained within is insight into the athlete that is challenging to relay in print form. Thanks to access to home movies and a series of interviews with Jordan, former teammates, past opponents and his high school coach, the determination, dedication and drive of a kid who wouldn’t let physical size be a deterrent from achievement radiates from the screen. On display is small town America at its finest, and perspective formed over 50+ years.
For Mooy, it completes a filmmaking journey started six years ago. But the story of Jordan, in his eyes, date back to his school days. Mooy first heard about Jordan as a 7th-grader from a math teacher. A second-team all-St. Joseph Valley League selection, Mooy played at Marcellus High School and scrimmaged against Jordan and the Fennville Blackhawks.
He couldn’t believe his eyes.
“Everyone wanted to see this kid play,” said Mooy in 2011. “He was the first high school player I saw sign an autograph.
Today, with the interviews complete, and the film ready for viewing, Mooy sees more than just a sports story:
“With the benefit of years now passed, I look at the Rich Jordan story with a new respect. JordanVille created a place that was welcoming no matter who you were, or what color your skin happened to be. It was the 1960s. Rich was growing up Jewish, the Civil Rights Movement was in full swing, and the Vietnam War was on everyone's mind. And in Fennville, Michigan, from 1961 to 1965, the Jordan high school years, there were lessons beyond sports being learned by everyone that would last a lifetime. The Jordan household, under the guidance of (his parents) Tuffy and Sylvia Jordan, is where the story begins."
The film speaks of a time that has departed. Competition for our attention was less focused; phones hung on walls or sat on tabletops, communities were tighter, the training table featured peanut butter and chocolate milk instead of protein powder. A city could easily be renamed for a day.
The film also reminds us that those days were far from perfect.
If all goes as planned, the public will see the finished product come the flip of the calendar. In West Michigan, JordanVille is scheduled to show on New Year’s Day at 6 p.m. on WGVU, and will repeat on WGVU-Life at 7:30 p.m., Friday, Jan. 5.
Seek it out, and spread the word, just like in days of old.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTOS: (Top) Richie Jordan runs Fennville's offense during his thrilling high school career in the 1960s. (Middle) Jordan memorabilia, as captured by Bill Williams.
Work Ethic Continues to Drive Van Dyk's Endeavors as Co-Owner of Family Farm
By
Paul Costanzo
Special for MHSAA.com
August 4, 2026
Matt Van Dyk’s work ethic was always easy to spot, even for those not spending every day at Imlay City’s basketball practices.
“The only way he could get out of work in the summer was for church or basketball, nothing else,” Imlay City boys basketball coach Don Gauthier said. “We would have summer league games in Flint or wherever we were playing, and he would show up five minutes before tip off, covered in mud, dirt, or whatever he was doing on the farm, and with no excuses, would come out there and play as hard as anybody. That work ethic, it was contagious to everybody else.”
That work ethic was born in the fields at Van Dyk Farms, grew through his time on the court for Imlay City and eventually Michigan State, and continues to serve him in his role as part owner of that same family farm, which serves as one of the largest produce suppliers in the eastern United States.
“I’ve had some phenomenal coaches in my life,” Van Dyk said. “My high school coach was Don Gauthier, and he really instilled work ethic into us. I think his favorite quote was, ‘Hard work beats talent when talent doesn’t work hard.’ When I think about high school, just that work ethic of working hard every day really helped with being at the college level, but also with farming. And, really, I’ve been blessed to have role models that have all echoed that same mentality. My high school coach, my junior college (St. Clair County Community College) coach Dale Vos, and at Michigan State with coach (Tom) Izzo, plus my father, Doug Van Dyk.”
Matt Van Dyk, a 2012 Imlay City graduate, returned home to the 1,000-acre family vegetable farm after graduating with his agri-business degree from MSU in 2017.
While he’s officially one of the owners, he said his unofficial title is field operations, as he oversees planting, growing and harvest operations.
“I’m the person they call when something’s broken down, or they need to know what field to go into next,” he said.
Van Dyk has immersed himself in the Imlay City community since his return, joining the township board for a while, as well as his church council. He’s also giving back as an athlete, helping with the basketball program. His wife, Rachel, who played volleyball at MSU, was the varsity girls volleyball coach at Imlay City for three seasons and still works with clubs in the area.
“The Bible says that to who much is given, much is expected, and I’ve been given a lot, more so than I deserve,” he said. “The opportunity to play at Michigan State, not many people get that opportunity. For me, to be able to use that and give back is what we’re called to do. With the farm, too. I have the opportunity to work on a family business, and some people will say that you’re starting on second base – well there’s a lot that’s expected from me with this opportunity that I’m given. That is where my true worth comes from; it doesn’t come from personal success, it comes from what our team here at Van Dyk farms can accomplish.”
While Van Dyk describes his time at MSU as an opportunity he was given, the reality is it was one he fought long and hard to earn.
After becoming an all-state selection in Class B and Blue Water Area Conference MVP at Imlay City, he originally went to Hope College after high school but transferred to SC4 following one semester.
During his lone year there, he was named the Michigan Community College Athletic Association Eastern Conference Freshman of the Year, First-Team All-MCCAA and National Junior College Athletic Association Region XII All-Defense.
That earned him scholarship offers from in-state Division II programs, but he chose instead to walk-on at MSU and follow his dream of playing for the Spartans. At worst, he thought, he would graduate with a top-notch degree in the field he wanted.
Of course, he ended up with much more than that. After two years as a walk-on, Van Dyk earned a scholarship for his final season at MSU. He wound up playing in 53 games during his career, starting four during the 2016-17 season.
“I guess while you’re in it, it’s just work,” he said. “You put your head down, take it one day at a time. Looking back and seeing how there are no days off in life, you’re like, ‘OK, maybe that was pretty awesome what I did.’ I got to go to Italy, got to go to Madison Square Garden, got to play at Duke, got to travel the world.”
He also went viral.
While work ethic was what pushed Van Dyk to reach his dreams, he was also a remarkable athlete, possessing one of the best vertical leaps on the roster. That came out in a game against Ohio State his junior season, during which he threw down a massive dunk off an alley-oop. The play made the ESPN SportsCenter Top 10.
“That’s not my style of play at all,” Van Dyk said with a laugh. “Dunking, that’s what got me on the team, was my athleticism. But being flashy, that’s not my thing. It’s a funny way to work things out, and I’m forever indebted to Alvin Ellis for throwing it off the backboard.”
Now, as Van Dyk is back in Imlay City with his wife and two young daughters with another on the way in November, he’s putting his head down to better his family’s business and the community at large. All while continuing to set the right example for the next potential athlete willing to work for what he earned.
“They see him, and he played at Michigan State, and there’s his picture on the wall,” Gauthier said. “Most young kids have big dreams, and they have a guy right there in their hometown that did it. They look up to that. For the athlete and basketball player he is, he’s just a better person. He’s very humble, he doesn’t act big time toward anybody. That’s even more impressive.”
2026 Made In Michigan
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PHOTOS (Top) At left, Matt Van Dyk puts up a jumper for Imlay City. At right, Van Dyk and his daughters enjoy a moment in one of his family’s fields. (Photos provided by Matt Van Dyk.)