Film Fills In Picture of 'Fennville Flash'
By
Ron Pesch
MHSAA historian
December 28, 2017
We’ve been here before, but not in this way.
The last time was for a retrospective, covering one of the most impressive and awe-inspiring prep careers in Michigan high school history. That time was in print, and included a handful of still images that tried to illustrate the unbelievable.
But this time, the story is in documentary form. It’s woven together from grainy, scratched, faded silent film, a format of capturing memories familiar to thousands of people from generations past, as well as a series of modern-day high-resolution interviews.
Here, the basketball life of the athlete known as the “Fennville Flash” delivers on many levels. Yes, there is a Richie Jordan.
JordanVille, a documentary by John Mooy & Anne Colton, recalls a time when legend spread via word of mouth, newsprint and AM radio.
While it’s hard to comprehend for many today, the exploits of our athletic heroes were formed by “poets in the press box” who sat with pencil and paper, a typewriter, a microphone or a telephone, and described to their audience what they witnessed. On the receiving end, readers and listeners conjured up visualizations based on the facts, phrases and superlatives designed to create an image.
“Traveling left to right on your radio dial” helped listeners feel they were a member of the crowd, seated in the stands, in on the action and a witness to the mayhem. “Packed to the rafters,” reminded fans the importance of what was happening. An exciting game, presented by those with skill, created an event you longed to see. If a broadcast couldn’t be picked up on a transistor or tube radio, the final result might not be known, at the earliest, until the following day’s newspaper arrived.
I’ve told Jordan’s story via the MHSAA before; how he latched on to athletic training, weights and repetition to mold himself into a well-rounded athlete, able to leap to heights unexpected for a kid with a 5-foot-7 frame. The tales of his unfathomable accomplishments slowly leaked beyond the city limits of Fennville into Kalamazoo and greater Southwestern Michigan, then to Detroit. When Detroit Free Press writer Hal Schram relayed Jordan’s feats, the secret traveled across the state and beyond its drawn borders.
From there the legend of Jordan’s accomplishments grew. In Fennville, as in many small towns across the country, the city shut down when a game was played. The Jordan story was so enticing that thousands would travel vast distances to see him play with their own eyes. Today, his single season scoring average of 44.4 points per game during the 1964-65 campaign still remains the top mark in the MHSAA record book.
JordanVille runs just shy of a half hour. Contained within is insight into the athlete that is challenging to relay in print form. Thanks to access to home movies and a series of interviews with Jordan, former teammates, past opponents and his high school coach, the determination, dedication and drive of a kid who wouldn’t let physical size be a deterrent from achievement radiates from the screen. On display is small town America at its finest, and perspective formed over 50+ years.
For Mooy, it completes a filmmaking journey started six years ago. But the story of Jordan, in his eyes, date back to his school days. Mooy first heard about Jordan as a 7th-grader from a math teacher. A second-team all-St. Joseph Valley League selection, Mooy played at Marcellus High School and scrimmaged against Jordan and the Fennville Blackhawks.
He couldn’t believe his eyes.
“Everyone wanted to see this kid play,” said Mooy in 2011. “He was the first high school player I saw sign an autograph.
Today, with the interviews complete, and the film ready for viewing, Mooy sees more than just a sports story:
“With the benefit of years now passed, I look at the Rich Jordan story with a new respect. JordanVille created a place that was welcoming no matter who you were, or what color your skin happened to be. It was the 1960s. Rich was growing up Jewish, the Civil Rights Movement was in full swing, and the Vietnam War was on everyone's mind. And in Fennville, Michigan, from 1961 to 1965, the Jordan high school years, there were lessons beyond sports being learned by everyone that would last a lifetime. The Jordan household, under the guidance of (his parents) Tuffy and Sylvia Jordan, is where the story begins."
The film speaks of a time that has departed. Competition for our attention was less focused; phones hung on walls or sat on tabletops, communities were tighter, the training table featured peanut butter and chocolate milk instead of protein powder. A city could easily be renamed for a day.
The film also reminds us that those days were far from perfect.
If all goes as planned, the public will see the finished product come the flip of the calendar. In West Michigan, JordanVille is scheduled to show on New Year’s Day at 6 p.m. on WGVU, and will repeat on WGVU-Life at 7:30 p.m., Friday, Jan. 5.
Seek it out, and spread the word, just like in days of old.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTOS: (Top) Richie Jordan runs Fennville's offense during his thrilling high school career in the 1960s. (Middle) Jordan memorabilia, as captured by Bill Williams.
Soodsma Reaches 700 Boys Hoops Coaching Wins as Unity Launches Another Title Pursuit
By
Dean Holzwarth
Special for MHSAA.com
February 26, 2026
HUDSONVILLE – Hudsonville Unity Christian boys basketball coach Scott Soodsma has been a fixture on the sidelines for more than 40 years.
And while he’s known as a man of faith, a fierce competitor and a coach who pours everything he has into his players, he’s most commonly known as the coach with the blue towel.
“I’ve had the same blue towel for 34 years at Unity, and it’s had holes in it and been sewed up a few times,” the 66-year-old Soodsma said. “It’s been around for a long time.”
The blue towel has been with Soodsma at every game, except for the first game this season against Grandville Calvin Christian.
“I had no idea where it was,” said Soodsma, who retired from teaching last year. “I stuck it in an old diaper bag and thought I would remember that I put it in there, but I didn’t. Luckily, my wife found it. I’ve never not had it except for that first game this year.”
The comfort of having a towel with him during games started during his first season (1983-84) at James Valley Christian, located in Huron, South Dakota.
It has been a lasting presence ever since, although the colors have changed.
“I had a pink towel when I coached girls at Unity, a yellow one at James Valley, and a maroon towel at McBain Northern Michigan Christian,” he said. “I don’t know, it’s just something I started having with me and I’ve had my wife run home from games when I've already been there and forgot it.
“I've sent her back home to get it because I didn’t want to coach without it. It’s been the thing I've been known for, for a long time.”
Soodsma had it with him when he earned his 700th career win as a boys coach in a 69-28 victory over Zeeland West on Feb. 12.
He currently is fifth on the list of winningest coaches in MHSAA boys basketball history with a 688-258 record coaching at Northern Michigan Christian and Unity.
“It’s really amazing, and I've been very blessed to be able to go the length I have gone,” Soodsma said. “There were times when I thought I was done and I was dumb enough to do girls for five years at the same time and I did one season when the girls and boys were together.
“I’ve had a lot of texts and calls from kids after the 700 wins went out in the public and those are things that make it all worthwhile, to hear the comments and the thank-yous for what you did and the part you played in their life. More valuable than that, wanting to be part of their journey and their faith as well has been a big deciding factor in why I've stayed in it.”
Soodsma, who has won over 800 games combined as a boys and girls coach, led McBain Northern Michigan Christian to the Class D boys title in 1987. He won the Division 2 championship at Unity in 2019.
He also coached Unity’s girls to the Class B crown in 2006.
“I still love it,” he said. “I love the kids and I love the competition, but over the years, most people don't realize it, but I have mellowed a lot and I think I’m in it for the right reasons because I enjoy the kids. I want to be a factor in their life, not only from a basketball perspective, but from a Christian perspective and a faith perspective. It means a lot more to me now at my age than when I was 35-40. It’s not about wins and losses anymore.”
Unity Christian senior Kyler Berguis said Soodsma has had a profound impact on his life.
In my three years of having him as my coach I’ve never had someone motivate me more to accomplish a goal we both love so much, and that is winning,” he said. “He’s an amazing motivator, always pushing kids to be their very best every single time he steps on the court, whether that is in practice, games or shootarounds, it doesn't matter.
“You will never not feel the energy that Coach brings to the court, and the crazy thing is he’s been doing it forever. He not only has pushed me in basketball but most importantly he pushes the players off the court in how to be a man of God.”
Past Crusaders standout Gabe Newhof, currently a senior at Division I James Madison in Virginia, said Soodsma’s compassion for his players runs deep.
“Coach has had an incredible impact on my development as a young man,” Newhof said. “Through the mountains and valleys of my life, he has been there for me. When I suffered an awful broken leg, he came and visited me at my house to let me know he cared.
“During my successes in college he has always been a voice of encouragement. I am so glad to have had a coach like him who truly cares about me on a much deeper level than just a player.”
Soodsma has guided this year’s squad to an Ottawa-Kent Conference Black title, which included going a perfect 12-0 in league play, and a 20-3 overall record after Wednesday night’s Division 2 District Semifinal win over host Wyoming Godwin Heights.
The Crusaders’ losses were to state-ranked Rockford, Hudsonville and Freeland. Unity hopes for a deep postseason run but has been hampered recently by sickness and without a couple of its top players.
“This has been a special group,” said Soodsma, who boasts seven seniors. “The one thing we pride ourselves on at Unity is getting better as the year progresses, and I could really see the kids stepping up.
“We knew we had some good kids coming back, but I didn’t think we were playing exceptionally well in December or early January. But in the middle of the month, I started to see some kids really take some huge strides in a lot of ways. The kids have done a great job of coming together as a team, and it’s definitely shown. We’ve been playing some of the best ball we have all year.”
Soodsma has been asked frequently over the past few years when he is going to step away from coaching and retire.
He said he takes each season one at a time, but as he gets older he doesn’t want to miss out on moments with his grandkids, who are scattered through the country.
“I evaluate after every year, and I will evaluate again after this season, but this could be it,” Soodsma said. “I always like to wait till the end of the season before I make any rash decisions.
“I have family all over the United States in Seattle, Denver and South Dakota, so I really want to spend some quality time with my grandkids before they get too old."
Dean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties.
PHOTOS (Top) Unity Christian boys basketball coach Scott Soodsma, kneeling, confers with his staff during his team’s 2019 Division 2 Boys Semifinal win over Ludington. (Middle) Soodsma, far right, stands for a photo with his 1987 Northern Michigan Christian Class D boys basketball champion. (Below) Soodsma maps out strategy during a break in the 2006 Division 2 Girls Basketball Final. (MHSAA file photos.)