Film Fills In Picture of 'Fennville Flash'
By
Ron Pesch
MHSAA historian
December 28, 2017
We’ve been here before, but not in this way.
The last time was for a retrospective, covering one of the most impressive and awe-inspiring prep careers in Michigan high school history. That time was in print, and included a handful of still images that tried to illustrate the unbelievable.
But this time, the story is in documentary form. It’s woven together from grainy, scratched, faded silent film, a format of capturing memories familiar to thousands of people from generations past, as well as a series of modern-day high-resolution interviews.
Here, the basketball life of the athlete known as the “Fennville Flash” delivers on many levels. Yes, there is a Richie Jordan.
JordanVille, a documentary by John Mooy & Anne Colton, recalls a time when legend spread via word of mouth, newsprint and AM radio.
While it’s hard to comprehend for many today, the exploits of our athletic heroes were formed by “poets in the press box” who sat with pencil and paper, a typewriter, a microphone or a telephone, and described to their audience what they witnessed. On the receiving end, readers and listeners conjured up visualizations based on the facts, phrases and superlatives designed to create an image.
“Traveling left to right on your radio dial” helped listeners feel they were a member of the crowd, seated in the stands, in on the action and a witness to the mayhem. “Packed to the rafters,” reminded fans the importance of what was happening. An exciting game, presented by those with skill, created an event you longed to see. If a broadcast couldn’t be picked up on a transistor or tube radio, the final result might not be known, at the earliest, until the following day’s newspaper arrived.
I’ve told Jordan’s story via the MHSAA before; how he latched on to athletic training, weights and repetition to mold himself into a well-rounded athlete, able to leap to heights unexpected for a kid with a 5-foot-7 frame. The tales of his unfathomable accomplishments slowly leaked beyond the city limits of Fennville into Kalamazoo and greater Southwestern Michigan, then to Detroit. When Detroit Free Press writer Hal Schram relayed Jordan’s feats, the secret traveled across the state and beyond its drawn borders.
From there the legend of Jordan’s accomplishments grew. In Fennville, as in many small towns across the country, the city shut down when a game was played. The Jordan story was so enticing that thousands would travel vast distances to see him play with their own eyes. Today, his single season scoring average of 44.4 points per game during the 1964-65 campaign still remains the top mark in the MHSAA record book.
JordanVille runs just shy of a half hour. Contained within is insight into the athlete that is challenging to relay in print form. Thanks to access to home movies and a series of interviews with Jordan, former teammates, past opponents and his high school coach, the determination, dedication and drive of a kid who wouldn’t let physical size be a deterrent from achievement radiates from the screen. On display is small town America at its finest, and perspective formed over 50+ years.
For Mooy, it completes a filmmaking journey started six years ago. But the story of Jordan, in his eyes, date back to his school days. Mooy first heard about Jordan as a 7th-grader from a math teacher. A second-team all-St. Joseph Valley League selection, Mooy played at Marcellus High School and scrimmaged against Jordan and the Fennville Blackhawks.
He couldn’t believe his eyes.
“Everyone wanted to see this kid play,” said Mooy in 2011. “He was the first high school player I saw sign an autograph.
Today, with the interviews complete, and the film ready for viewing, Mooy sees more than just a sports story:
“With the benefit of years now passed, I look at the Rich Jordan story with a new respect. JordanVille created a place that was welcoming no matter who you were, or what color your skin happened to be. It was the 1960s. Rich was growing up Jewish, the Civil Rights Movement was in full swing, and the Vietnam War was on everyone's mind. And in Fennville, Michigan, from 1961 to 1965, the Jordan high school years, there were lessons beyond sports being learned by everyone that would last a lifetime. The Jordan household, under the guidance of (his parents) Tuffy and Sylvia Jordan, is where the story begins."
The film speaks of a time that has departed. Competition for our attention was less focused; phones hung on walls or sat on tabletops, communities were tighter, the training table featured peanut butter and chocolate milk instead of protein powder. A city could easily be renamed for a day.
The film also reminds us that those days were far from perfect.
If all goes as planned, the public will see the finished product come the flip of the calendar. In West Michigan, JordanVille is scheduled to show on New Year’s Day at 6 p.m. on WGVU, and will repeat on WGVU-Life at 7:30 p.m., Friday, Jan. 5.
Seek it out, and spread the word, just like in days of old.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTOS: (Top) Richie Jordan runs Fennville's offense during his thrilling high school career in the 1960s. (Middle) Jordan memorabilia, as captured by Bill Williams.
Inspired by Home, Eager to Give Back, Spencer Hosts Hoop City Alumni Games
By
Tom Kendra
Special for MHSAA.com
July 2, 2026
Eddie Spencer now lives more than 1,100 miles away in Dallas, but his thoughts are never far from his hometown of Muskegon Heights.
It was there in “the Heights” where Spencer learned the game of basketball, developing into a 6-foot-5 forward who could shoot and handle the ball – leading Heights to the Class C Semifinals as a junior in 2002 and the Class B Final as a senior in 2003.
Spencer, 41, said the biggest lessons he learned from basketball had nothing to do with shooting or rebounding.
“Playing basketball taught me how to work hard, stay focused and, really, how to be a man,” said Spencer, who went on to become a three-year starter at Central Michigan, graduating in 2008.
“I wanted to find a way to give something back.”
Spencer’s desire to return some love to his hometown led to the Hoop City Alumni basketball tournament, which is set for its third year at Muskegon High School’s historic Redmond-Potter Gymnasium on Aug. 22 with five alumni games – highlighted by the finale, featuring Muskegon vs. Muskegon Heights.
The last two years, the RPG was standing-room-only with more than 2,000 fans for the finale, with Muskegon fans in their trademark cardinal red and Heights fans proudly in their orange and black.
“Honestly, when I walked out of the locker room that first year and saw all of the excitement and pride in that gym, it brought tears to my eyes,” said Spencer. “It really brought back that old feeling of Heights vs. Muskegon, like back in high school.”
A rivalry like no other
Few rivalries in the state can match the history and the intensity of Muskegon vs. Muskegon Heights.
The Big Reds and Tigers played each other in football 55 years in a row from 1922-76, with the most competitive years and largest crowds occurring during the 1940s and 1950s.
In more recent years, the rivalry was on the basketball court, including a run of nine years from 2003 to 2011 when the two schools played the final game of the Muskegon Area Sports Hall of Fame Holiday Classic, with Heights winning six of those nine matchups. The rivalry came to an end in 2011 after a period of upheaval and enrollment losses at Heights.
Now, thanks to the efforts of Spencer and his crew (notably Muskegon head coach and athletic director Keith Guy and 2014 Mr. Basketball Award winner DeShaun Thrower from Muskegon) the rivalry has resumed each August at the alumni game.
“It definitely divides the community for a couple of hours,” said Spencer, who also ran cross country at Heights. “There is already a huge buzz about this year’s event and tons of trolling and trash talking.”
Spencer played several years of professional basketball, including overseas, after graduating from CMU. He then returned home and coached basketball for several years at Muskegon Heights under Guy before the latter moved on to lead the Big Reds.
Spencer moved to Dallas eight years ago and has coached AAU basketball and served as a personal trainer, in addition to his work in the mortgage industry. About five years ago, he helped a friend organize an alumni basketball game in the Dallas area – and he knew immediately that he had to do the same back home.
“The first thing I thought was that we have to do this with Muskegon and Muskegon Heights,” said Spencer, who noted that the games also feature alumni cheerleaders.
The event is not designed for recent high school graduates, with most of the teams’ players in their 30s and 40s.
This year’s tournament will begin with Mona Shores vs. Muskegon Orchard View alumni at 2 p.m. and a Muskegon-area girls game (East vs. West) at 3 p.m.
North Muskegon squares off against Muskegon Reeths-Puffer at 4 p.m., followed by the addition this year of ex-standouts from Grand Rapids against Kalamazoo at 5 p.m. – all leading up to the Heights vs. Muskegon finale at 6 p.m.
Spencer expects attendance to be strong all day (admission is $10), but acknowledges the crowds and atmosphere move to a whole different level for the final game. This year’s tournament also will be live-streamed so people can pay to watch the games from anywhere in the world, with those details still being worked out.
Beyond basketball
Spencer knows that beyond the basketball and beneath the banter, the Hoop City Alumni event is really a celebration of two proud communities.
It has become the weekend when many make plans to come back home to Muskegon, not only to relive the glory days, but to celebrate the post-basketball accomplishments of those prep greats – including some who have gone on to become doctors, lawyers, business leaders, coaches and school principals.
“We are really utilizing the game of basketball to help the community,” said Spencer, whose daughter, Nya, graduated from Muskegon High. “When people feel pride in their community, they want to make it better. We want all the kids, especially, to be there and to see how playing sports can be the start of great things for them.”
The Hoop City games have evolved into a full weekend of events, starting with a Friday back-to-school event with backpacks and school supplies giveaways at Rowan Park in downtown Muskegon Heights, pre- and postgame adult gatherings Friday and Saturday night and a picnic Sunday.
But make no mistake, basketball is the centerpiece.
Heights won the inaugural alumni game in 2024, and Muskegon prevailed at the buzzer last year, making this year’s event (which has been dubbed “The Trilogy”) the rubber match, at least for now, in the latest installment of the decades-old rivalry.
This year’s game will be hard-pressed to match the drama and emotion of last summer’s contest.
In a back-and-forth affair, it was Thrower who forced a turnover at the defensive end and then hit the game-winning shot at the buzzer for Muskegon, leading to a raucous scene as Big Reds fans stormed the court.
It was a highly-emotional moment for Thrower, who was playing his first competitive game in years after a foot injury, and it came just a few months after the death of his mother, Nina Morgan Thrower.
“The way the whole event went and the way it ended, it felt like a movie, for sure,” said Thrower, who has worked alongside Spencer to grow the showcase.
“I know that my mom was with me on that day, in that moment.”
PHOTOS (Top) At left, Muskegon Heights’ Eddie Spencer (1) defends during the 2003 Class B Final against Grand Rapids South Christian; at right, Spencer (far right) stands for a photo at last year’s Hoop City alumni event with former coach Keith Guy and past Muskegon High standout DeShaun Thrower. (Middle) Spencer, far left, poses with the rest of the Muskegon Heights and Muskegon High alumni teams after last season’s Hoop City matchup. (Below) This season’s Hoop City poster advertises five alumni games. (Hoop City photos provided by Eddie Spencer.)