Film Fills In Picture of 'Fennville Flash'
By
Ron Pesch
MHSAA historian
December 28, 2017
We’ve been here before, but not in this way.
The last time was for a retrospective, covering one of the most impressive and awe-inspiring prep careers in Michigan high school history. That time was in print, and included a handful of still images that tried to illustrate the unbelievable.
But this time, the story is in documentary form. It’s woven together from grainy, scratched, faded silent film, a format of capturing memories familiar to thousands of people from generations past, as well as a series of modern-day high-resolution interviews.
Here, the basketball life of the athlete known as the “Fennville Flash” delivers on many levels. Yes, there is a Richie Jordan.
JordanVille, a documentary by John Mooy & Anne Colton, recalls a time when legend spread via word of mouth, newsprint and AM radio.
While it’s hard to comprehend for many today, the exploits of our athletic heroes were formed by “poets in the press box” who sat with pencil and paper, a typewriter, a microphone or a telephone, and described to their audience what they witnessed. On the receiving end, readers and listeners conjured up visualizations based on the facts, phrases and superlatives designed to create an image.
“Traveling left to right on your radio dial” helped listeners feel they were a member of the crowd, seated in the stands, in on the action and a witness to the mayhem. “Packed to the rafters,” reminded fans the importance of what was happening. An exciting game, presented by those with skill, created an event you longed to see. If a broadcast couldn’t be picked up on a transistor or tube radio, the final result might not be known, at the earliest, until the following day’s newspaper arrived.
I’ve told Jordan’s story via the MHSAA before; how he latched on to athletic training, weights and repetition to mold himself into a well-rounded athlete, able to leap to heights unexpected for a kid with a 5-foot-7 frame. The tales of his unfathomable accomplishments slowly leaked beyond the city limits of Fennville into Kalamazoo and greater Southwestern Michigan, then to Detroit. When Detroit Free Press writer Hal Schram relayed Jordan’s feats, the secret traveled across the state and beyond its drawn borders.
From there the legend of Jordan’s accomplishments grew. In Fennville, as in many small towns across the country, the city shut down when a game was played. The Jordan story was so enticing that thousands would travel vast distances to see him play with their own eyes. Today, his single season scoring average of 44.4 points per game during the 1964-65 campaign still remains the top mark in the MHSAA record book.
JordanVille runs just shy of a half hour. Contained within is insight into the athlete that is challenging to relay in print form. Thanks to access to home movies and a series of interviews with Jordan, former teammates, past opponents and his high school coach, the determination, dedication and drive of a kid who wouldn’t let physical size be a deterrent from achievement radiates from the screen. On display is small town America at its finest, and perspective formed over 50+ years.
For Mooy, it completes a filmmaking journey started six years ago. But the story of Jordan, in his eyes, date back to his school days. Mooy first heard about Jordan as a 7th-grader from a math teacher. A second-team all-St. Joseph Valley League selection, Mooy played at Marcellus High School and scrimmaged against Jordan and the Fennville Blackhawks.
He couldn’t believe his eyes.
“Everyone wanted to see this kid play,” said Mooy in 2011. “He was the first high school player I saw sign an autograph.
Today, with the interviews complete, and the film ready for viewing, Mooy sees more than just a sports story:
“With the benefit of years now passed, I look at the Rich Jordan story with a new respect. JordanVille created a place that was welcoming no matter who you were, or what color your skin happened to be. It was the 1960s. Rich was growing up Jewish, the Civil Rights Movement was in full swing, and the Vietnam War was on everyone's mind. And in Fennville, Michigan, from 1961 to 1965, the Jordan high school years, there were lessons beyond sports being learned by everyone that would last a lifetime. The Jordan household, under the guidance of (his parents) Tuffy and Sylvia Jordan, is where the story begins."
The film speaks of a time that has departed. Competition for our attention was less focused; phones hung on walls or sat on tabletops, communities were tighter, the training table featured peanut butter and chocolate milk instead of protein powder. A city could easily be renamed for a day.
The film also reminds us that those days were far from perfect.
If all goes as planned, the public will see the finished product come the flip of the calendar. In West Michigan, JordanVille is scheduled to show on New Year’s Day at 6 p.m. on WGVU, and will repeat on WGVU-Life at 7:30 p.m., Friday, Jan. 5.
Seek it out, and spread the word, just like in days of old.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTOS: (Top) Richie Jordan runs Fennville's offense during his thrilling high school career in the 1960s. (Middle) Jordan memorabilia, as captured by Bill Williams.
Reeths-Puffer's 'Marvin Moore Experience' On Track for Memorable Finish
By
Tom Kendra
Special for MHSAA.com
May 14, 2026
Not many high school kids have started their own non-profit organization.
But, then again, there are not many kids quite like Muskegon Reeths-Puffer senior Marvin Moore – who as a sophomore founded Rocket-Powered Positive Path Forward, Inc. (Rocket-Powered.org) a nonprofit committed to igniting young people’s confidence, fueling their potential and launching them toward brighter futures.
“I wanted to help kids not get discouraged by seeing negative things online or get down on themselves if it seems like other kids are having all of the success,” said the soft-spoken Moore. “I just want to be there for other people.”
Moore somehow finds time to grow and develop the organization while playing three sports and maintaining a 3.977 GPA, with a schedule packed with Advanced Placement classes.
He is best known as a basketball player, a three-year varsity starter and 1,000-point career scorer for the Rockets. Moore, a 6-foot, 175-pound guard, will play college basketball next year at Kalamazoo College.
“I challenged the younger guys in our program,” said R-P boys basketball coach JR Wallace, who recently completed his second year as varsity coach. “I told them: Marvin is leaving us, but he showed you how to do it, with great humility and the attitude of doing whatever he can for the team.”
Moore was also a standout receiver in football who was having a breakout season as a junior – including during a memorable win over Grand Rapids Union when he caught a touchdown pass, ran for another TD, intercepted a pass and had a long kickoff return. Unfortunately, his season was cut short by a dislocated shoulder against Byron Center – and he decided to not play football his senior year for fear of re-injuring that shoulder and jeopardizing his senior basketball season.
He is now one of the Muskegon area’s top track & field athletes, entering Friday’s Lower Peninsula Division 1 Regional at Zeeland as the top seed in the 400-meter dash after a couple of big wins over the past couple of weeks.
Moore achieved one of his main goals earlier this month by winning the 400 at the Greater Muskegon Athletic Association city meet.
Last week, he edged Jenison’s Kole Bassler to win the 400 at the Ottawa-Kent Conference Green meet with a personal-best time of 49.97.
He was able to post that sub-50 second time despite running it right after helping his team to a conference title in the 800-meter relay and also running the second leg of the 400-meter relay.
“He’s always been a little bit tired running the 400 in our big meets so far,” explained R-P boys track coach Don Ketner, who is also hoping for a big day Friday from senior Mason Darke, the top seed in both the 110- and 300-meter hurdles. “This Friday, we will finally be getting the full Marvin Moore experience, and we’ll see how low he can go.”
Ketner believes Moore has a shot to eclipse the 300 school record of 48.88, set by Jared Meier in 2008.
Moore, who ranks sixth on the school’s career basketball scoring list with 1,095 points, would love to add his name to the track school record board in the gym which has meant so much to him throughout his life.
He was first moved up to the varsity basketball team late in his freshman year, and truly emerged as a sophomore – averaging 10 points for a Puffer team which finished 19-4 and co-champion of the O-K Green.
R-P lost a loaded senior class after that season (notably current Central Michigan athletes Jaxson Whitaker and Travis Ambrose), and with the Rockets in somewhat of a rebuilding mode, several athletes transferred to other schools.
“There were some schools that reached out and asked me to go there, but I started my whole career at Reeths-Puffer and I wanted to end it here at Reeths-Puffer,” said Moore, the son of Marvin and Kathy Moore, who plans to major in accounting in college. “I wanted to stay with my friends and be there for them and support them any way possible.”
The Rockets struggled on the basketball court the past two seasons, but Moore certainly provided some bright spots. He was a three-time all-conference pick and an MLive Muskegon Area Dream Team selection this past year, averaging 20 points per game despite facing constant double teams.
Moore helped his team snap an 11-game losing streak on Jan. 24, scoring 15 of his game-high 24 points during the fourth quarter including a floater off the glass as time expired in a 65-63 win over visiting East Grand Rapids.
Two weeks later, Moore scored 37 points and almost single-handedly helped the Rockets erase a 10-point deficit against Caledonia over the final three minutes, driving for a bucket during the final seconds in a 65-62 win. He remembers a huge student section was going crazy that night at R-P’s Dan Beckeman Arena, and that excitement carried over to a school dance after the game.
“That was such a fun night all the way around and something I will never forget,” said Moore, who was awarded the prestigious Lux Esto Scholarship at Kalamazoo College.
“We had a lot of losses the past couple of years, but honestly, I will never forget so many of those Friday nights. It was so much fun playing at home and having the whole community there for us.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Muskegon Reeths-Puffer’s Marvin Moore, middle, runs the inside lane during a meet this season. (Middle) Moore lines up for a free throw. (Below) Moore breaks away on a run against Grand Rapids Union. (Photos by Joe Lane.)