'Petoskey Brand' Shines On Under Past Star
December 20, 2018
By Chris Dobrowolski
Special for Second Half
PETOSKEY — Dennis Starkey was the face of Petoskey basketball for 32 years.
Now the Northmen have turned to a new, but familiar face to lead them into the next era on the hardwood after Starkey announced his retirement following the 2017-18 boys basketball season.
John Flynn, who suited up for Petoskey from 1996-98 and is among the school’s all-time greats, has taken over for his former coach after spending the last two seasons as a varsity assistant on Starkey’s staff.
“It’s kind of been surreal,” said Flynn. “I guess I never really thought about being Petoskey’s next coach just because when you think of Petoskey basketball you think of Dennis Starkey as the varsity coach. It wouldn’t exist without him. It never really crossed my mind that he would ever step down. He’s been there for so long. That’s all I’ve ever really known.”
Starkey felt like it was time to step down after last season, however. Not because the Northmen weren’t having success. In fact, last season’s 19-3 record was the 14th consecutive season that Petoskey had finished above .500. Starkey, who had already retired from teaching three years ago, was simply ready to enjoy other aspects of life that had been on the backburner during a 36-year coaching run during which he won 553 games — with 515 of those coming at Petoskey — and earned spots in both the Basketball Coaches Association of Michigan and Michigan High School Coaches Association halls of fame. Starkey won 17 Districts and 14 conference championships while turning Petoskey into a model of consistent excellence on the basketball court.
Flynn was one of nine candidates who applied to replace Starkey. He was familiar with the program and seemed to be a natural fit, given the amount of time he had been a part of it. After going through the process with all the candidates, the school felt the same way.
“There were definitely some quality guys (who applied),” said Petoskey athletic director Dave Smith. “We were looking for someone who was going to be around for a while, and that was John.
“It’s nice to have one of Dennis’ former players. (John) certainly learned from one of the best.”
Starkey was pleased when Flynn was announced as his successor last spring and sees Flynn as having a bright future as a head coach.
“I thought it was a great choice,” said Starkey. “He’s a hard worker and he’s got a great personality. John’s always been a student of the game, and I think it’s been a real good fit. Nobody is going to outwork him, and that’s the No. 1 (trait), and he has good relationships with the kids. The combination of his work ethic and his ability to relate to the kids will make him special.”
Coaching basketball comes naturally to Flynn. His dad Joe was a longtime coach at Harbor Springs and had great success there. John Flynn started his high school career as a freshman at Harbor Springs but transferred to Petoskey as a sophomore and — along with backcourt mate Trevor Huffman — helped the Northmen win three straight Class B Regional titles, including getting to the MHSAA Semifinals twice. In 1997 Petoskey lost to Detroit Country Day, which went on to win its third straight Class B championship. In 1998 it was Marshall that ousted the Northmen.
“John was a very intense player — loved a challenge,” said Starkey. “Also really enjoyed the game. John just loves the game.”
That passion took Flynn all the way to Grand Valley State, where he became the all-time leading scorer with 2,220 points as well as the all-time leading scorer in the Great Lakes Intercollegiate Athletic Conference with 1,531 points. Now it’s shining through on the sidelines during games or with a whistle during practice.
“John understands how important basketball is to this community,” said Smith. “He has quite the drive and passion for the sport. That’s just something I don’t think many coaches can match. It’s not just necessarily about winning (to him), but certainly he holds our guys very accountable for doing things the right way. There’s no letdown with any of that. He just demands that they’re going to work hard and do their best.”
Flynn is a new voice on the bench, and he’s added a few wrinkles to Petoskey’s look, but the Northmen still have the basic tenets that were established under Starkey and remain the backbone of the program.
“We’re going to focus on the fundamentals, hold guys accountable, talk on defense, just be tough-nosed — the Petoskey brand,” said Flynn. “I got that from Coach Starkey, and that’s never going to change. We’re going to give 100 percent. We’re not going to make excuses. We’re going to leave it on the floor, and if we lose some, we lose some. If we win some, we win some, but you can go home at night and go to sleep saying, ‘Hey, we laid it all on the line.’ I know Coach Starkey, that was true to him for more than 30 years and that doesn’t change.
“There might be some different stuff as far as Xs and Os that we do, but he and I both adapt with the talent we’re given each particular year. I’m just trying to give these kids a platform to give them the best chance to succeed. This year that style is a little bit different than what we’ve played in the past, but there’s still some of that core values and beliefs from a program perspective that’s never going to change.”
The results on the floor have so far been consistent amid the transition, too. Flynn’s squad started the season by winning four of the first five games, including a 57-52 win on the road over previously-unbeaten Alpena in the Northmen’s Big North Conference opener.
“The guys I have this year — they’re such good kids, and they work so hard,” said Flynn. “That right there keeps me fired up and motivated to do my best as a coach, because they’re receptive. Now they’re starting to see my method to my madness as far as what I’m saying works. They’re starting to see the fruits of their labor.”
Starkey has purposely tried to keep his distance to give his former player all the space he needs, even scheduling a trip to Florida to coincide with the start of the regular season. The two have spoken a number of times, however, as Flynn continues to glean information from his former coach and mentor.
“We have great conversations,” said Flynn. “It’s great to bounce ideas off of him. I hope he enjoys it as much as I do because he still has that coach mentality that’s been interwoven into his fabric for the last 36 years. I’m glad we’ve got such a great relationship. I respect him and his knowledge so much.”
Flynn may not have specifically set out to become Petoskey’s basketball coach, but the timing of the vacancy, his love for the game and the opportunity to carry on the rich Petoskey basketball tradition made for a perfect match.
“I just felt like there was a need and I had to fill that need because I know I could try to do as good of a job as Coach Starkey and carry on his legacy,” said Flynn. “This is the baton. Now it’s my turn to keep this going. Kind of like, ‘Coach, I got this.’”
Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Petoskey boys basketball first-year head coach John Flynn directs his players during a practice this season. (Middle) The Northmen celebrate one of many encouraging moments early this winter. (Photos courtesy of the Petoskey News-Review.)
Inspired by Home, Eager to Give Back, Spencer Hosts Hoop City Alumni Games
By
Tom Kendra
Special for MHSAA.com
July 2, 2026
Eddie Spencer now lives more than 1,100 miles away in Dallas, but his thoughts are never far from his hometown of Muskegon Heights.
It was there in “the Heights” where Spencer learned the game of basketball, developing into a 6-foot-5 forward who could shoot and handle the ball – leading Heights to the Class C Semifinals as a junior in 2002 and the Class B Final as a senior in 2003.
Spencer, 41, said the biggest lessons he learned from basketball had nothing to do with shooting or rebounding.
“Playing basketball taught me how to work hard, stay focused and, really, how to be a man,” said Spencer, who went on to become a three-year starter at Central Michigan, graduating in 2008.
“I wanted to find a way to give something back.”
Spencer’s desire to return some love to his hometown led to the Hoop City Alumni basketball tournament, which is set for its third year at Muskegon High School’s historic Redmond-Potter Gymnasium on Aug. 22 with five alumni games – highlighted by the finale, featuring Muskegon vs. Muskegon Heights.
The last two years, the RPG was standing-room-only with more than 2,000 fans for the finale, with Muskegon fans in their trademark cardinal red and Heights fans proudly in their orange and black.
“Honestly, when I walked out of the locker room that first year and saw all of the excitement and pride in that gym, it brought tears to my eyes,” said Spencer. “It really brought back that old feeling of Heights vs. Muskegon, like back in high school.”
A rivalry like no other
Few rivalries in the state can match the history and the intensity of Muskegon vs. Muskegon Heights.
The Big Reds and Tigers played each other in football 55 years in a row from 1922-76, with the most competitive years and largest crowds occurring during the 1940s and 1950s.
In more recent years, the rivalry was on the basketball court, including a run of nine years from 2003 to 2011 when the two schools played the final game of the Muskegon Area Sports Hall of Fame Holiday Classic, with Heights winning six of those nine matchups. The rivalry came to an end in 2011 after a period of upheaval and enrollment losses at Heights.
Now, thanks to the efforts of Spencer and his crew (notably Muskegon head coach and athletic director Keith Guy and 2014 Mr. Basketball Award winner DeShaun Thrower from Muskegon) the rivalry has resumed each August at the alumni game.
“It definitely divides the community for a couple of hours,” said Spencer, who also ran cross country at Heights. “There is already a huge buzz about this year’s event and tons of trolling and trash talking.”
Spencer played several years of professional basketball, including overseas, after graduating from CMU. He then returned home and coached basketball for several years at Muskegon Heights under Guy before the latter moved on to lead the Big Reds.
Spencer moved to Dallas eight years ago and has coached AAU basketball and served as a personal trainer, in addition to his work in the mortgage industry. About five years ago, he helped a friend organize an alumni basketball game in the Dallas area – and he knew immediately that he had to do the same back home.
“The first thing I thought was that we have to do this with Muskegon and Muskegon Heights,” said Spencer, who noted that the games also feature alumni cheerleaders.
The event is not designed for recent high school graduates, with most of the teams’ players in their 30s and 40s.
This year’s tournament will begin with Mona Shores vs. Muskegon Orchard View alumni at 2 p.m. and a Muskegon-area girls game (East vs. West) at 3 p.m.
North Muskegon squares off against Muskegon Reeths-Puffer at 4 p.m., followed by the addition this year of ex-standouts from Grand Rapids against Kalamazoo at 5 p.m. – all leading up to the Heights vs. Muskegon finale at 6 p.m.
Spencer expects attendance to be strong all day (admission is $10), but acknowledges the crowds and atmosphere move to a whole different level for the final game. This year’s tournament also will be live-streamed so people can pay to watch the games from anywhere in the world, with those details still being worked out.
Beyond basketball
Spencer knows that beyond the basketball and beneath the banter, the Hoop City Alumni event is really a celebration of two proud communities.
It has become the weekend when many make plans to come back home to Muskegon, not only to relive the glory days, but to celebrate the post-basketball accomplishments of those prep greats – including some who have gone on to become doctors, lawyers, business leaders, coaches and school principals.
“We are really utilizing the game of basketball to help the community,” said Spencer, whose daughter, Nya, graduated from Muskegon High. “When people feel pride in their community, they want to make it better. We want all the kids, especially, to be there and to see how playing sports can be the start of great things for them.”
The Hoop City games have evolved into a full weekend of events, starting with a Friday back-to-school event with backpacks and school supplies giveaways at Rowan Park in downtown Muskegon Heights, pre- and postgame adult gatherings Friday and Saturday night and a picnic Sunday.
But make no mistake, basketball is the centerpiece.
Heights won the inaugural alumni game in 2024, and Muskegon prevailed at the buzzer last year, making this year’s event (which has been dubbed “The Trilogy”) the rubber match, at least for now, in the latest installment of the decades-old rivalry.
This year’s game will be hard-pressed to match the drama and emotion of last summer’s contest.
In a back-and-forth affair, it was Thrower who forced a turnover at the defensive end and then hit the game-winning shot at the buzzer for Muskegon, leading to a raucous scene as Big Reds fans stormed the court.
It was a highly-emotional moment for Thrower, who was playing his first competitive game in years after a foot injury, and it came just a few months after the death of his mother, Nina Morgan Thrower.
“The way the whole event went and the way it ended, it felt like a movie, for sure,” said Thrower, who has worked alongside Spencer to grow the showcase.
“I know that my mom was with me on that day, in that moment.”
PHOTOS (Top) At left, Muskegon Heights’ Eddie Spencer (1) defends during the 2003 Class B Final against Grand Rapids South Christian; at right, Spencer (far right) stands for a photo at last year’s Hoop City alumni event with former coach Keith Guy and past Muskegon High standout DeShaun Thrower. (Middle) Spencer, far left, poses with the rest of the Muskegon Heights and Muskegon High alumni teams after last season’s Hoop City matchup. (Below) This season’s Hoop City poster advertises five alumni games. (Hoop City photos provided by Eddie Spencer.)