
Rice Comes Home to Whiteford Bench
January 22, 2016
By Doug Donnelly
Special for Second Half
John Rice thought he found the perfect match for his two passions in life – fishing and basketball. By day, he could spend hours fishing off the Florida coast. When the afternoon rolled around, he would hit the gymnasium to coach basketball.
“I would have been perfectly satisfied doing that this winter,” Rice said.
That is, until Rice’s seventh-grade granddaughter Emma called.
“It was last March and we were in Florida and she was back home in Ottawa Lake,” Rice recalls. “She calls me up and says, ‘Grandpa, my team has a tournament that we are playing in and I want you to come watch me. And, I want you to coach my team next year.’”
Rice hung up the phone and told his wife, Sandy, they were headed home.
“We packed our stuff and went home,” Rice said. “It was a couple of weeks earlier than we had planned, but we got home in time for her tournament.”
A couple weeks later, after he agreed to become the seventh-grade girls basketball coach at Whiteford for the 2015-16 season, Bobcat varsity boys coach Jim Ross resigned. Athletic Director Nate Gust – who played for Rice when he was coaching at Whiteford in the early 2000s, asked Rice if he was interested in the varsity job. He decided to take it and is back at the helm of the Bobcats this season – 13 after ending his 30-year coaching career at Whiteford.
“Coaching basketball is something I love to do and, health-wise, I think it keeps me young,” said Rice, who celebrated his 70th birthday last summer. “I still love the game. When Emma asked me to coach her team, I couldn’t say no.”
Rice also couldn’t say no to coaching the varsity boys and helping to return the team to prominence. Whiteford went an uncharacteristic 4-17 in 2014-15 but is off to a 6-4 start under Rice.
“It’s a challenge, but I love challenges,” Rice said. “I enjoyed my time at Whiteford before, and I’m enjoying it now.”
This is his second stint as the head coach of Whiteford, having coached the Bobcats from 1974 to 2003, when he amassed 400 wins and collected eight District and eight league championships.
“The big thing was just getting acclimated to the kids here,” said Rice during a break in practice recently. “Being away so long, I was not able to follow these kids as they progressed through junior high or junior varsity basketball. I had to get to know them, and they have to get to know me. They’ve responded well, but we are still getting to know one another.”
Rice grew up in Bladensburg, Ohio, where he was an honorable mention all-state guard in Ohio’s smallest division in 1961. He was a factory worker, then college student who got his first varsity coaching job in 1969 at Dansville (Ohio) High School. He spent two years there, moved on to Mount Vernon Bible College – known now as Mount Vernon Nazarene – before moving north into Michigan.
He made Whiteford his home – especially the gymnasium just off exit 3 of US-23. His Bobcats won their first District title in his third year and their first Tri-County Conference title in his seventh. By the early 1980s, Rice had a Class D powerhouse. His 1981-82 team went 21-2, and he was named the Class D Coach of the Year by The Associated Press. His Bobcats won five league titles and four District crowns alone during the 1980s. He’s also had a good run of coaching all-state players – no fewer than six Bobcats that he coached earned first or second-team all-state honors.
Rice coached the Bobcats through the 2002-03 season, which happened to be the best in school history. Whiteford won its first 23 games, finished 23-1 and ended the season ranked among the top Class C teams in the state. Soon after the season ended, Rice resigned with 410 wins at Whiteford.
“I just felt the time was right for me to step aside and let someone else coach,” Rice said. “It was time. I felt good about what I had accomplished, and I was leaving the program in good shape. It was a good time.”
Just because Rice wasn’t at Whiteford, however, didn’t mean the coaching bug left him. In the dozen seasons since, he’s coached 11 of them. That includes varsity stints at Ann Arbor Gabriel Richard, Flat Rock and Toledo Bowsher. He’s been the junior varsity head coach at Toledo Woodward, the JV coach at Sylvania Southview and a varsity assistant at Lake Worth Christian in Boynton Beach, Fla., about 45 minutes north of Fort Lauderdale on Florida’s east coast. The only time Rice didn’t coach was one season during which he had back surgery.
“I started the season as an assistant, but decided to focus on my health,” he said. “I went to a specialist and found I needed surgery. Every other year, I’ve coached in some capacity. I’ve coached with a lot of different guys and observed lots of different styles.”
His return to Whiteford has kept him busy. He is officially head coach of both Bobcats middle school girls teams and the varsity boys. Some days, he has practices from 3 p.m. until 7 p.m. He also stops by the girls varsity practice when he can, which itself is nothing new. In addition to all of his years with the Bobcats boys program, he coached the Whiteford JV girls for 32 seasons and the varsity girls for three.
“I’ll practice four straight hours some days,” he said. “It’s a tough transition going from seventh-grade girls to varsity boys. You have to adjust your voice.”
In the first half of the season, the Bobcats have beaten arch-rival Summerfield in overtime, beaten Blissfield and have already passed last season’s team win total despite starting the season with just three seniors and a host of underclassmen – including five sophomores – on the roster.
“One of my philosophies has always been to bring up the underclassmen and build the team that way,” Rice said. “It has worked out very well for my teams at Whiteford and at other schools. When the younger kids get experience, it usually pays off in the end.”
He also has continued his typical high-tempo offense with pressing and trapping on defense.
“That’s the type of basketball that I like to play,” he said. “I haven’t changed my philosophy much. You have to adapt from year-to-year, depending on the kids you have, but the philosophy stays the same.”
The middle school girls start games later this month.
“It’s keeping my young again,” he said.
Rice’s return has been welcomed by the community, especially several of his former players who have stopped by the old gym to catch five minutes of the practices they remember so well or to just say hi before a game. A lot of former players have left comments on Facebook, too. Among the players on his roster now are Cody and Jesse Kiefer. During his first stint at Whiteford, Rice coached both the Kiefers’ parents.
“I’m having fun,” Rice said. “I’m comfortable here. I feel back at home. This has energized me.”
Rice by the numbers
VARSITY HEAD COACH |
YRS |
W |
L |
|
Danville (Ohio) |
2 |
27 |
12 |
|
Ottawa Lake Whiteford |
30 |
410 |
247 |
|
Ann Arbor Gabriel Richard |
2 |
13 |
28 |
|
Flat Rock |
1 |
4 |
17 |
|
Toledo Bowsher (Ohio) |
2 |
9 |
29 |
|
Ottawa Lake Whiteford |
1 |
6 |
4 |
* |
TOTALS |
38 |
469 |
337 |
|
*Through Jan. 21, 2016 |

'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)