Lessons Learned on Track Have Jibowu's Business Surging to Quick Success

By Paul Costanzo
Special for MHSAA.com

August 1, 2022

Athletics showed Soj Jibowu just how far he could push himself.

All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.

So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.

Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.

All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.

“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”

His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.

Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.

“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”

Soj JibowuAs a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.

It was working to get to that point that Jibowu still credits with his ability to push himself in all things.

“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”

Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.

He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively. 
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.

While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.

“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”

As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.

“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”

With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.

“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”

2021-22 Made in Michigan

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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.) 

Longtime Coach Lukens Remembered for Building Champions, Changing Lives

By Tom Spencer
Special for MHSAA.com

September 27, 2024

The results speak for themselves as there were conference, Regional and MHSAA Finals championship and runner-up finishes.

Northern Lower PeninsulaBut those accomplishments are not necessarily why Don Lukens will be remembered by most. It will be for the lives he touched and successes his student-athletes found after graduation.

Lukens impacted two communities separated by 200 miles during multi-decade coaching tenures for multiple high school programs.

Lukens died Sept. 15 at age 90. He was well-known across the state for his coaching as he spent 27 years teaching at Kalamazoo Loy Norrix, where he coached with Ted Duckett, and 33 years coaching at Traverse City Central with John Lober. Duckett, now 78, and Lober, 82, are still coaching today.

Tico Duckett, one of the most accomplished running backs in Michigan State University football history, is one of thousands of kids Lukens recruited into the running world. Duckett, who went on to play in the National Football League, credits Lukens for recruiting first-time track athletes from challenging life situations and turning them into college scholarship recipients.

Lukens knew how to get the best individual performances out his athletes, recalled Duckett, whose high school running career ended with a hamstring injury sustained during Regional preliminary sprints.

“I can tell story after story of kids that he plucked out of class, and they are successful today,” said the first MSU back to rush three times for more than 1,000 yards. “Between him and my dad, they would take kids that had no direction, no future, no hope and bring them in and teach them track and teach kids what you put into it is what you’re going to get out.”

Lukens had graduated from Western Michigan University where he’d participated in football and track. During his 38 years coaching track, Lukens’ teams posted a dual meet record of 220-24, won 20 conference championships, nine MHSAA Regional championships, a Lower Peninsula Class A title and finished runners-up twice.

Lukens’ cross country teams also were impressive with a record of 198-60 during his 34 years of coaching. They won 14 conference championships and 12 MHSAA Regional titles.

Tico Duckett has memories of being recruited to the sport as a child while his father served as an assistant coach at Loy Norrix. 

“Coach Lukens would say, ‘I can’t wait ’til you get here,’” the former MSU star fondly recollected. “Coach Lukens loved track – he breathed and ate track.”

Loy Norrix hosts the highly-competitive Don Lukens Relays every May. Duckett attended this year’s meet as he often does. It was Lukens’ ability to recruit and coach track that made the Knights stand out across the state.

The Niles Daily Star published this 1976 photo of Lukens (back row, second from right) and coach Ted Duckett (back row, center) receiving the championship trophy at the Daily Star Relays from publisher Bill Applebee.“Loy Norrix track was special,” said Duckett, proudly noting the Knights’ dual-meet dominance. “When we would go places and get off the bus, people would literally say, ‘There’s Loy Norrix,’ and they would literally talk about us, and we would show ’em on the track and we backed it up.”

Inside the halls and walls of Loy Norrix, the Duckett name is engraved on trophies and next to track & field records earned by Tico Duckett and his brother TJ, who also went on to play professional football. Ted Duckett took over the head coaching duties when Lukens retired and moved to Platte Lake in Benzie County. 

Word traveled fast that Lukens had arrived in Northern Michigan, and he immediately was asked to help Benzie Central by another legendary coach, Pete Moss, who died in 2019.

Lober ran across Lukens at a meet at Benzie and recruited him to coach distance running at Traverse City Central – which at the time had just five athletes committed to participate in those races.

Central had a prior history of success in sprints and field events, but the Trojans won the 1992 Class A title as their distance runners had become competitive enough to start contributing points at the Finals.

“We started coaching together in 1989, and we had 30-plus glorious years together,” Lober said. “We ended up qualifying right off the bat for the state finals, and we went 16 years in a row.”  

Lober too was known for his recruiting to the sport.

“When we talked with kids, I’d be talking in one side of the kid’s ear and Don would be talking in the other,” Lober said with a laugh. “By the time we were done, the kid didn’t have a prayer of not joining the team.”

Lukens continued at Central until 2021, stepping aside as he ended 62 years of coaching.

Cody Inglis, now a senior assistant director for the MHSAA, served as Central’s athletic director while Lukens coached. He was well aware of Lukens’s coaching at Loy Norrix as he grew up a distance runner for nearby Portage Northern.

Inglis noted most of Northern Michigan knew very little of Lukens’ resume prior to his coming north. Inglis was coaching and serving as athletic director at the time for Suttons Bay when Lukens first joined the Trojans.

“People in Traverse City didn’t understand the success he had at Loy Norrix,” Inglis said. “I remember thinking, ‘Oh my gosh, Traverse City Central was good, and they’ll be even better’ and it’s no secret that the reason their cross country program took off was because of Don Lukens.”

Lukens won the inaugural Coaching Legacy Award at the 2019 Traverse City Record-Eagle/John Lober Honor Roll Meet. Going forward, the award will be named after Lukens.

Lukens is survived by his wife Rosinda, daughters Paige Gray of Gladwin, Wendy Pohl of Kalamazoo and Donyelle Hayhoe of Lansing, and five grandchildren: Brynn Rusch, Ian Gray, Westyn Hayhoe, Travis Hayhoe and Lucas Hayhoe. 

The Trojans will host a memorial tribute to Lukens the day after next year’s Bayshore Marathon in Traverse City. A graveside service was held for Lukens on Monday at the Benzonia Township Cemetery.

Tom SpencerTom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Longtime coach Don Lukens, far left, is pictured during the 2015 LP Cross Country Finals with past Traverse City Central runner John Steen (center) and Trojans coach John Lober, with Jane and Jack Steen standings in front. Jane and Jack Steen are current Traverse City Central runners. (Middle) The Niles Daily Star published this 1976 photo of Lukens (back row, second from right) and coach Ted Duckett (back row, center) receiving the championship trophy at the Daily Star Relays from publisher Bill Applebee. (Top photo courtesy of John Lober.)