Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Van Valkenburg Returns to Madison to Continue Dad's Pole Vaulting Program
By
Doug Donnelly
Special for MHSAA.com
April 8, 2026
Larry Van Valkenburg had two passions in retirement – coaching high school track & field and racing motorcycles.
In September, only a few months after completing his 25th season as the pole vault coach at Adrian Madison, Van Valkenburg loaded up his motorcycle and headed to Harpster, Ohio, a tiny, unincorporated city of 160 residents in central Ohio.
“He loved racing motorcycles,” said his son, Trevor Van Valkenburg. “Seems like an odd hobby for someone in their 70s, but he loved it. He hadn’t done it for a couple of years and said he wanted to give it one more shot.”
While at a race in Harpster, Van Valkenburg, 78, was involved in a motorcycle crash, had trouble catching his breath and tragically died.
“He took a very hard fall,” Trevor said.
This spring, after months of deliberations, Trevor decided to end his nine-year run as track coach at nearby Onsted and take over for his father as an assistant at Madison. For all intents and purposes, he’s coming home.
“It really is like coming home,” Trevor said. “I have crazy Madison ties that go way back.”
Trevor was a big reason why his dad began coaching at Madison. He was a high school sophomore in the early 2000s when he switched from baseball to track.
“When Coach (Josh) Powers took over the program in 1999, Madison didn’t have pole vault,” Van Valkenburg said. “Most of the schools in the 1990s had gotten rid of it. As a sophomore, I said if you have pole vault, I’ll run track. That is how my dad got involved.”
Trevor knew his dad had some background in pole vault.
“He was a vaulter in high school,” he said. “He always told us he had the school record. He vaulted in the 1960s where he would land in a pit of saw dust. As a junior, he broke his arm vaulting. He had a scar he would show us from time to time. His proud accomplishment was he came back as a senior and set the school record.”
With Trevor a senior, the Van Valkenburgs were part of Madison’s run to a Michigan Interscholastic Track Coaches Association (MITCA) track & field team state championship.
“He ended up staying 25 years,” Trevor said, speaking of his dad. “He loved it.”
Pole vault is a tough event to learn – and teach.
“In my opinion, it’s probably the most complicated high school sport,” Trevor said. “There are so many variables, how long your pole is, what the wind rating is, the flex rating and you have to set up your steps. You can move the bar so you have to know where to put it. It’s almost impossible to do well without a good coach. There are too many things an outside person needs to watch and give you feedback on.
“I always tell the kids every time you focus on one thing in pole vault about 30 other things go wrong – and that’s fine. It’s a very complicated high school thing to do. If you don’t have a good coach, it’s really hard to be successful.”
Last year, Trevor’s son Noah was on the Trojans middle school track & field team and chose the pole vault as one of his events. His grandfather was able to coach him.
“I am thankful for that,” Trevor said.
Over the years, the elder Van Valkenburg coached numerous league, county and Regional champs. Trevor joined his high school friend, Kyle Cessna, at Onsted, first coaching the pole vault but later coaching distance runners and the Wildcats cross country team. Madison and Onsted were in the same league, the Lenawee County Athletic Association, for the last several years.
“Over the years my dad and I had plenty of good pole vault coaching and team battles,” Trevor said. “We were really competitive at first. Over time, that relaxed a little bit.”
Returning to Madison to coach was an emotional decision for Trevor.
“I’ve coached Onsted for nine seasons,” Van Valkenburg said. “It was kind of always in the back of my head that if my dad was ever done, I’ll go back to Madison. I knew he would hold on as long as he could. It didn’t end up the way we thought it would, but it finally happened and I’m back home.”
Another reason it is home is because his wife, Kathryn, has taught at Madison schools for more than 20 years. His younger son, Dominque, also attends Madison schools.
“When I’m here after school, my whole family is here,” he said. “My wife is in the building. My one son is getting out of elementary at 3:30, my other son is on the middle school track team.”
Larry Van Valkenburg was an ex-Marine who retired as an air traffic controller in 2011. His legacy will remain at Madison, mainly because he teamed with Powers and the rest of the coaching staff to form a powerhouse track & field program that won numerous league championships and made an impact at MHSAA Finals.
“Larry was a great coach,” Powers said. “Trevor is a lot like him. We are really happy he came back to coach.”
Trevor Van Valkenburg is the director of the Lenawee District Library, a system that has six branches and a bookmobile. They circulate more than 150,000 items a year. Each spring, he adjusts his schedule to allow for coaching. He feels at home at Madison – and the track & field athletes can take comfort knowing a Van Valkenburg is still coaching them.
“We’re pretty similar,” Trevor said. “I learned a lot of it from (my dad), so it makes sense we would be similar. We both are pretty laid-back people. We’re not going to scream in kids’ faces. I might be a little more drill-heavy instead of just practicing jumping over the bar. I learned everything I know from him.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Adrian Madison track & field assistant coach Trevor Van Valkenburg stands at the entrance to the school’s track this spring. (Middle) At left, JaLonn Borders stands for a photo with Larry Van Valkenburg and Larry’s grandson Noah after breaking the school’s pole vault record during last season’s Lenawee County Championships. (Top photo by Doug Donnelly. Middle photo courtesy of Trevor Van Valkenburg.)