Lessons Learned on Track Have Jibowu's Business Surging to Quick Success

By Paul Costanzo
Special for MHSAA.com

August 1, 2022

Athletics showed Soj Jibowu just how far he could push himself.

All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.

So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.

Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.

All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.

“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”

His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.

Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.

“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”

Soj JibowuAs a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.

It was working to get to that point that Jibowu still credits with his ability to push himself in all things.

“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”

Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.

He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively. 
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.

While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.

“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”

As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.

“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”

With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.

“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”

2021-22 Made in Michigan

July 28: Running Set Life's Stage for Grosse Pointe South's Record-Setting Meier Sisters - Read
July 25: 
2005 Miss Basketball DeHaan Cherishing Newest Title: 1st-Time Mom - Read
July 21: 
Championship Memories Still Resonate with St. Thomas Star Lillard - Read
July 14:
Portage Central Champ Rolls to Vanderbilt, Writing Next Chapter in Alabama - Read
July 12: Coaching Couple Passing On Knowledge, Providing Opportunities for Frankfort Wrestlers - Read
June 30: Hrynewich's Star Continuing to Rise with Olympic, Pro Sports Arrivals - Read

PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.) 

Hastings Relays Reigns as State's Oldest Continuous Track & Field Meet

By Steve Vedder
Special for MHSAA.com

April 10, 2024

Bob Branch remembers dabbling in other sports, but his first love was always running.

Mid-MichiganThe Hastings High School graduate admits he could never hit a baseball, football didn't especially appeal to him and basketball was just another way to spend time with friends. But for Branch, now 93, there was always track. That's the sport where his fondest and sharpest memories remain. And if you're talking track, many of his favorite memories come from participation in the state's oldest continuous track meet, the Hastings Relays.

Always held in early April, the meet dates back to 1937 – a bygone time that saw the first hostilities of World War II, gas at 20 cents a gallon and a loaf of bread selling for a dime.

And at a dusty old track surrounding the county fairgrounds in Hastings, a small relay event that included a scattering of participants from a dozen high schools was taking its first tentative steps.

Branch recalls a time when kids would run home after track practice because there were no buses, inexperienced young coaches had little actual knowledge of running fundamentals, and athletes looked at the sport as an afterthought after spending most of their high school days playing football and basketball.

The author wrote on the 50th anniversary of the Relays for the Hastings Banner nearly 40 years ago.For Branch, the relays were the ideal way to ease into the track season.

"I just liked to run," said Branch. "I remember I anchored a relay with my brother, and it always seemed cold when we had that meet. I remember teams would come from all over and you saw a lot of good athletes. Everybody seemed to have someone who was really good. Track wasn't very popular at that time, but I have a lot of good memories from running."

The Hastings Relays, which has changed formats and even names during its nearly nine-decade history, would traditionally kick off the track season. The meet was originally held at a makeshift quarter-mile track which surrounded the town's fairgrounds and was part of the city's annual Hastings Carnival – the track would become the midway during fair time.

The meet eventually moved to Johnson Field when the football field was dedicated in 1949 and ballooned to as many as 50 teams at its peak in 1957. For more than seven decades it was known as the Hastings Relays and then the Hastings Co-Ed relays before becoming the current Hastings Invitational, with the latest edition scheduled for Friday.

Johnson Field had a cinder track before it became an all-weather surface in the 1980s. During a time long before computers would be used to organize meet heats in mere minutes, Hastings coaches of all sports – defined as "volunteers" by the athletic department – would meet on the Friday before competition to hash out events.

People associated with the meet still recall the camaraderie built on those long Friday nights, followed by working what would often become 10-hour meets. Steve Hoke has been involved since watching his father, Jack, who coached teams at 15 of the meets beginning in 1951 and also had run in the first Hastings Relays. Steve Hoke later competed in the Relays as well during the early 1970s before becoming an assistant track coach, later the Hastings athletic director and now a volunteer worker.

"It was always a huge deal," said Hoke, who said the meet began as a pure relay event before transitioning to its current team format in the 1990s. "I remember we'd line the track the night before, and all the coaches would come to the house to organize everything. There was a brotherhood.”

Past athlete, coach and athletic director Steve Hoke shows some of the Relays awards from the 1930s.If you quiz many of the fleet of volunteers who've worked the relays over the years, each has a different memory from the meet. While Hoke describes the brotherhood and Branch the outstanding competition, others remember weather and the time a thunderstorm wiped out the line markings on the cinder track, or waking up to find three inches of snow that caused a rare cancellation of the meet. Others recall the shock of moving from the cinder to all-weather track or using the meet as an early measuring stick of what it would take to qualify for the state meet. The real old-timers remember the meet disappearing for three years during World War II.

Hastings native and Western Michigan grad Tom Duits was the state’s second collegian to break the four-minute mile when he ran a 3:59.2 at a meet in Philadelphia in 1978. Duits, who ran in three Hastings Relays, was in line to join the U.S. Olympic team in 1980 before the United States pulled out of the games due to tension with Russia.

Duits has his own memories of the meet and the competition he faced there.

"I remember sunshine and being excited to be competing again. There were all these athletes swarming around; it was an awesome display of talent," he said. "It was always one of the best meets we'd be in. You could pretty much see the level of runners who would be at state, which made it a big deal. It was always early, but you could tell where you stood. It was great exposure."

Hastings track star Wayne Oom competed in four Hastings Relays from 1984-87. One of his sharpest memories was the difference between running on a raw cinder track versus the far more comfortable all-weather surface.

"Those cinders would grind into your skin," said Oom, part of the Hastings school record in the two-mile relay. "But I think it helped us because when we'd go to other tracks, it seemed we would run faster. I remember how competitive it was, especially in the distances. There were some great runners."

While participants have their unique memories, so do coaches. Former Saxons coach Paul Fulmer remembers 2008 when his team finished first on the boys side of the meet while his wife, Grand Haven coach Katie Kowalczyk-Fulmer, saw her girls team win the championship.

Tom Duits was one of the state’s biggest track stars of the 1970s and ran in three Hastings Relays."I knew we were one of the favorites to win because we were usually near the top of our conference and Regional," he said. "But then Katie's team was pretty good, and it was cool for them to win too."

Fulmer, who coached Hastings from 1978-81 and then 1985-2010, said at least part of the meet's popularity was derived from a unique way of scoring. Instead of individuals earning points solo, participants worked in pairs. For instance, two athletes would combine their shot put or long jump scores. New events such as the 1,500 relay and sprint medley were added.

"We had a tradition of being the state's oldest meet, and that was a big deal," Fulmer said. "And we ran a good relay; that attracted teams too. We took a lot of pride in that.

"And we'd get quite a lot of people to come to the meet. We'd set up until like 9 or 10 p.m., and then we'd have a party with all the coaches on Friday night."

While the meet has stretched 87 years, Branch said early participants and current runners have one thing in common: a drive to win. Branch ran in an era when the popularity of high school track was in its infancy. Today some of the best all-around athletes at a school are involved in the track program. The relays span the nearly nine decades in between.

"The quality of teams has gotten better and better," said Branch, the 1947 Lower Peninsula Class B Finals champ in the 220. "And this has made for a better meet. We would get guys who played football or baseball kind of drift into track, and that made the sport better. I think people began to appreciate track because we'd get teams from all over.

"We went from not really knowing what we were doing to track being a good sport. Even then, I'm not sure we appreciated what we had. We really liked the Hastings Relays and always wanted to do well there. It became popular and quite an honor to do well. Those are the kind of things I remember."

PHOTOS (Top) Racers run at the Hastings Relays, with several more awaiting their turns to compete at the longtime meet. (2) The author wrote on the 50th anniversary of the Relays for the Hastings Banner nearly 40 years ago. (3) Past athlete, coach and athletic director Steve Hoke shows some of the Relays awards from the 1930s. (4) Tom Duits was one of the state’s biggest track stars of the 1970s and ran in three Hastings Relays. (Top photo by Dan Goggins, Hoke photo provided by Steve Hoke and Duits photos provided by Tom Duits.)