Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Football Future Awaits, but Mayne Focused First on Finishing Track Finals Sweep
By
Pam Shebest
Special for MHSAA.com
April 22, 2025
LAWTON — One inch. One lousy inch.
That was the difference between a championship and second place for Mason Mayne in the shot put at last year’s MHSAA Lower Peninsula Division 3 Track & Field Finals.
One year later, it is still fresh in the mind of the personable Lawton senior as he begins his quest for more hardware.
“That one hurt,” said Mayne, whose best attempt finished second to a 60-foot, 2-inch toss by Pewamo-Westphalia’s Gavin Nurenberg.
“That really burned. You start to wonder, did they measure it wrong? What if I just literally put a little more into it? It drove me to work harder toward it.”
That harder work paid off during the second event that day as Mayne defeated the then-senior Nurenberg 166-6 to 165-11 in the discus to claim Lawton’s first-ever track & field state championship in that event.
Besides taking home that Finals title last year, Mayne holds school records with an indoor-season shot of 62-6 and outdoor of 60-9, as well as a discus toss of 178 feet.
An all-state football player and outstanding student as well, Mayne had opportunities to continue his athletic careers in both sports before signing with Northwestern University. But he also made the decision to compete for his high school one more time this spring instead of graduating early to begin his college career – much to the delight of Lawton track & field coach Mike Meyer.
“He’s been nothing but a joy ever since his freshman year,” Meyer said. “He’s a good, hard worker, obviously a great athlete. All his talent is definitely a nice problem to have.
“He’s been a two-year captain for us, so a good leader, (he) does everything and more than what we ask. That’s why he has the success that he has.”
All-around talent
Mayne said coaching is one big crossover from football to track & field.
“Listening to someone tell you what to do and then do it, I think that’s a super big part of throwing,” he said. “If someone tells you how to do something better in your throw to make it technically better, and you can’t do it, then you can’t get better.
“Playing football for so long, I’ve had so many coaches tell me to do this just a little bit different. And being able to flip that and make that change and adjustment, that’s what makes me able to get better at throwing.”
Mayne said hurling the disc takes more finesse than the shot.
“Technical-wise, the shot put (12 pounds) is easier because I can base it more on how much muscle I can put into it,” he said. “Discus is lighter, (3.5 pounds) but you also have to use your technique a lot more.
“Also, you have to push your body to a point of really stretching it back, allowing it to create a lot of torque into the disc to be able to throw it far enough for it to be worth anything.”
As for those windy days competing in field events, “A lot of people think that the wind behind you helps you,” Mayne said. “That’s actually not true.
“It actually bats the disc down. In the discus, as a right-handed thrower, you want the wind to come across a little bit from your left to throw into. Think of it as an airplane wing, holding up the airplane, the air coming into it. With the shot, it doesn’t matter. It’s just throwing it.”
Lawton’s athletes who specialize in field events also compete in some running competition. Mayne has run the 200 this season and took a turn running the 100 last spring as well.
“We usually have our throwers run the 200,” Meyer said. “We like athletes instead of just specializing in just one or two things for the (Southwest Athletic) Conference.
“We have all of our kids run two, three and sometimes four events. It can be a long day at a track meet if your events are done and you have nothing to do.”
Mayne is not only an accomplished athlete, but carries a 4.19 grade-point average.
“With the way my mom (Pat) raised me and my brother (Carter) both, she’s a teacher at Paw Paw in the elementary,” he said. “She raised us with the idea that academics are very important. That’s where I’m academically driven.
“She might get mad at me for saying this, but if I miss an assignment, I’m getting a picture on my phone with a circle around it of the assignment missing in my grade book. It’s very important to me.”
That emphasis motivates Mayne’s advice for freshmen who play sports.
“Stay on top of (academics),” he said. “For so many years my mom kept me on top of things. Now I’m able to stay on top of things better myself.
“Your freshman year is the make-or-break it. Having an older brother helped a lot because without him, he wouldn’t have told me that and I wouldn’t have stayed ahead of it.”
Tough decisions
Mayne’s outstanding performances in throwing events last year attracted several college scholarship offers for track in addition to several he’d received previously for football. Choosing a college was not an easy decision for the defensive lineman, who is a two-time Kalamazoo Gazette Dream Team selection in that sport.
“It’s funny because I was really, really considering track for a while,” said the 6-foot-3, 275-pound Mayne. “After my sophomore year when I had a very successful track season, I started to lean toward track.”
But a trip to the Big House to watch University of Michigan play tilted the scale to football.
“I was watching and I realized I just couldn’t give it up,” he said. “I love both sports, but something about football, the team atmosphere, just sitting in the stadium gets me antsy, that atmosphere and that vibe. That’s really what flipped me into the football aspect. That electricity from the fans and the guys around you. I haven’t experienced any other sport like it.
“It was a very tough decision. I was sad that I couldn’t go multiple ways. Many fantastic coaches recruited me. It’s unfortunate that you have to tell coaches you can’t go to their program because you’re choosing a different program.”
Mayne said he had specific criteria in mind when choosing a college. “Academics is a priority here,” he said. “I also want to play football at a very high level, and then the last is a family aspect.
“Northwestern just checked all the boxes.”
Before the season, Meyer thought he might lose Mayne to early graduation since “he’s a very, very good student. We chatted and he said, ‘Coach, I definitely want to be throwing. I love throwing,’ and he’s a man of his word.
“Once he told me that, I was more excited for the season.”
At one point, Mayne did indeed consider leaving high school to enroll early at Northwestern, which would have meant missing his final spring throwing season.
However, “my mom wasn’t ready for me to leave, which I’m fine with,” he said. “I understand that. I’m her youngest child, I get it.
“Also, you get to start throwing indoors and it’s like, ‘I don’t want to give this up, either.’”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Lawton’s Mason Mayne begins to unwind while throwing the shot during a meet. (Middle) Lawton track & field coach Mike Meyer. (Below) Mayne stands tall on the football field. (Action photos courtesy of Mason Mayne; headshot by Pam Shebest.)