Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Kalamazoo United Teammates Personify Program's Friendly Rivalry After Fall is Done
By
Pam Shebest
Special for MHSAA.com
December 17, 2024
KALAMAZOO – Troy Ayotte was cheering on his son, Jack, at Kalamazoo Christian’s rivalry basketball game against Hackett Catholic Prep two weeks ago.
All of a sudden, he felt conflicted.
He found himself cheering for a couple of Hackett players.
Ayotte is head football coach of Kalamazoo United, a co-op team with players from both schools.
Three of those players – Keegan McCue, Gavin St. Martin and Elijah Brooks – were now wearing Irish green on the floor.
“I was like, ‘Oh no, (K-Christian) is getting beat, but then you see someone like Keegan or Elijah or Gavin, any of the football players over there and they make a shot and you go, ‘Yes!’” Ayotte said.
“It’s like, what’s wrong with me? Until you experience it, you don’t know how to explain it. You’re happy for them. They’re playing against kids you coached, and you’re just glad to watch them out there competing.”
Besides Jack Ayotte, K-Christian basketball players who also played for United are Jackson Herder, Carter Manion and Chris Daniels.
Hackett won the game, 79-35.
“It wasn’t the way I wanted (the game) to go, but it was fun,” Herder said. “It was fun to see all my football buddies without their helmets and football jerseys, playing another sport they work hard at.”
McCue quickly chimed in, laughing, “I liked the outcome.”
Continuing the bantering, Herder responded, “We’ve got one more game and maybe the postseason, so we’re coming Keeg.”
Being part of the football family in the fall – then rivals by winter – is no big deal, the juniors agreed.
“We go at each other during the (basketball) game, then after the game you’re talking to each other like best friends,” McCue said. “It’s an awesome place to be.”
The friendly rivalry started in eighth grade when United fielded two middle school teams, one for K-Christian players and the other for Hackett.
“We scrimmaged each other every week, and the one time we had an actual game, they beat us for the only time,” Herder said.
“It was fun. Ever since then, we’ve clicked both on the football field and off the football field.”
Clicking is an understatement.
McCue and Herder led United to a Division 5 Regional Final where the Titans lost to Grand Rapids Catholic Central, 21-14.
Both players put up monster numbers throughout the season.
Herder, a 6-foot, left-handed quarterback, amassed 2,615 total yards, 2,041 of them passing, with 33 for touchdowns including 28 through the air.
Many of those yards were with McCue, a 5-10 wide receiver who compiled 1,500 all-purpose yards and 16 touchdowns.
McCue not only piled up numbers on offense, but was also proficient on defense. The safety recorded 111 total tackles, many for loss, and snagged four interceptions. He also had six pass breakups, four forced fumbles, three fumble recoveries and two blocked punts.
McCue favors defense because “I love making plays on the ball and tackling people and hitting them hard. It’s so fun.”
Last week he was named Michigan Sports Writers Division 5 first-team all-state.
10-year anniversary
United had a bumpy start 10 years ago trying to combine players from two rival schools into one team.
Both Herder and McCue said they think that being faith-based schools helped the team mesh.
“We pray before every practice, after every practice, before games, after games,” McCue said. “Having that religious aspect to it definitely helps.
“It’s actually really awesome because those guys you don’t see every day during school, but you see then every day during practice during the season and it’s like you don’t go to a different school at all. You’re just family, just brothers, so it’s awesome.”
Troy Ayotte said the biggest challenge for him is answering to two schools.
As for the players, faith is an attribute, the coach said. “They all have common goals.
“Both schools share the same faith-based element, and there are a lot of similarities there. Athletically, both schools stand for the same thing, and that’s excellence.”
Ayotte is not surprised at the success of both Herder and McCue and expects even better things from them next season.
“These two take it upon themselves to become the great athletes they are, and it’s an honor to be on the ride for it,” he said.
Herder went through his lumps last year and he learned from them, Ayotte said. “That’s the highest compliment. Everybody’s going to fail; it’s how you succeed,” the coach noted. “He really put in the time and the effort and had a great junior year.”
Ayotte said there are other players in the system who want to play quarterback, which is good to keep people sharp.
For now, Herder is atop the depth chart.
“Jackson’s got great moxie and a boatload of confidence,” he said. “Saying he’s confident doesn’t mean he sits higher than the rest of the team. He’s very humble in the way he does it.
“It’s a unique thing. You just know when somebody’s ‘got that,’ the ability to lead but not be too boisterous, just have that nice combination.”
As for McCue, “Keegan brings the thunder,” Ayotte said. “He’s the vocal, he’s king hype. There’s nothing ingenuous at all. It’s not fake.
“What the kids see is the truth in it. Keegan plays with such heart and passion for the game, it’s undeniable.”
With football season over, Herder is translating those skills from the turf to the hardwood.
“I feel like the Lord has blessed me with the ability to lead,” he said. “All the work and dedication that fits that role fits the personality and attitude he gave me.
“It fits with my character and attitude off the field, too. Leader off the field, leader on the field.”
K-Christian basketball coach Seth Dugan appreciates that skill.
“We have seven seniors on our team and Jackson is a captain as a junior, which says a lot about him,” Dugan said.
“He’s good at getting guys in the right spot and sees the floor very well. He’s a natural leader and, as a quarterback, that comes pretty naturally. He puts the team first and is positive and vocal.”
McCue’s leadership on the football field also has carried over.
“He is a competitor who makes his teammates better by pushing them in practice,” Hackett basketball coach Ryan Basler said.
“He is a leader who is not shy to lead by example. I love that he leads our team in prayer many days; this shows his leadership and faith life.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Kalamazoo United football teammates Jackson Herder and Keegan McCue are rivals during basketball season playing for Hackett Catholic Prep and K-Christian, respectively. (2) United football coach Troy Ayotte. (3) Herder, right, directs the football offense at quarterback against Berrien Springs, with McCue his top receiver advancing the ball. (4) Herder, top, prepares to inbound the basketball, and McCue gets to the hoop against Constantine. (Top photo and headshot by Pam Shebest. Football photos by Kristin Browning. Herder basketball photo by Travis Long, and McCue basketball photo by Chris Ogrin.)