Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Longtime Assistant Set to Lead Dakota

By Tom Markowski
Special for Second Half

August 17, 2016

MACOMB TOWNSHIP – Greg Baur was content to continue coaching in the background, much like a supporting actor in a movie.

Baur, 46, had been an assistant football coach for 26 years at four different schools, most recently at Macomb Dakota. For 21 seasons he was a defensive coordinator, including the last 12 for the Cougars.

And he was good at it. In 2001, under then-head coach Mike Carr, Bauer was instrumental in guiding Clinton Township Chippewa Valley to its only MHSAA title, in Division 2. Chippewa Valley held Jenison to 139 yards in its 26-13 victory in the Final. In 2006 and 2007, Baur was with head coach Mike Giannone when Dakota won its two MHSAA Division 1 titles. That gives him the distinction of being the only Macomb County coach to play a big part in three MHSAA championships.

Last January, Giannone left Dakota to take the head coaching position at Warren DeLaSalle. The move took Baur by surprise – but it also started the wheels turning in his head.

Just once had Baur sought to be a head coach. When Carr left Chippewa Valley after the 2004 season, Baur applied to take over. When he didn’t get the job, Giannone quickly hired him at Dakota.

With Giannone gone, Baur made another bid at a head coaching gig. This time, he got it.

“I don’t remember the date,” Baur said. “I just remember it was a snow day. They called me and told me I had it. The first thing I did was make sure the staff would stay, and they did. Next I met with the players, and the kids were really excited about it.”

At most programs, going from a coordinator position to take over as head coach is akin to jumping into a pool after sitting an hour with just your feet in. Baur said it isn’t like that for him.

Sure there’s more paper work, and yes, the fundraising becomes more of his responsibility. But as far as the workload, it’s not as daunting for Baur as it might be for others. Baur has always been a workaholic.

“I’ve always worked extra hard,” he said. “I told my wife, this will amp things up. It’s 24/7. The good thing is the kids have grown up a bit. And it’s not work for me. It’s fun. I’m really excited to get things going. When you wait 25 years you look at what you can tweak here and there. Offensively, I’ll tweak it a little. Defense is the same. I’m still running it. I can’t see myself not coaching (the defense).”

In a sense, Baur has already experienced success. He convinced Carr to come out of retirement and serve as his offensive coordinator.

It’s come full circle.

There are a number of reasons why Baur hadn’t looked elsewhere for a head coaching job. He and his wife, Renee, live in the area, and their three children attend schools in the Chippewa Valley school district, of which Dakota is a part. Their eldest child, Jason, played football at Dakota and graduated this spring. He’s now attending Wayne State University and helping out with Dakota’s freshmen team.

Professionally, there isn’t a program in Macomb County that can match Dakota. It is the only school in the county with more than one MHSAA title, and the Cougars are consistently one of the state’s top teams. They’ve made the playoffs 15 consecutive seasons, and just once since 2003 have they failed to win a playoff game. Last season Dakota lost to Detroit Cass Tech, 16-10, in a Regional Final.

Given that, there’s a certain amount of pressure that comes with being the head coach of such a program. It’s similar to the pressure that’s on coaches like Ralph Munger at Rockford and Kurt Richardson at Clarkston. Those in the community not only expect them to win every year, but expect their teams to be a factor in the playoffs every year. A first-round loss is not only disappointing – it can also raise a few eyebrows.

Baur’s attitude? Bring it on.

“To me, it’s not pressure,” he said. “I love to compete. If all goes well, great. If not, then we move on. I might not be the smartest coach around, but no one is going to outwork me.”

During this time of year, time is scarce. Double sessions start at 9 a.m. and end at 3 p.m. There’s time for dinner, then its film sessions followed by an hour or two of quality time with his children.

“That hasn’t changed,” he said. “That was always the schedule. But now there’s paperwork, putting out fires.

“I love this. There isn’t a part of the job I don’t like. There’s no complaining. You get an opportunity, you make the best of it. I know there’ll be tougher times.

“Being a head coach, it never really crossed my mind. (Giannone) is relatively young. I thought he’d retire (as a head coach) here. It wasn’t something I was campaigning for.”

Baur owes much of his success and where he’s at to those who mentored him. A graduate of Sterling Heights Stevenson, he played and coached under one of Macomb County’s legendary coaches, Rick Bye. After four years, Baur went to Romeo and coached under Greg Ganfield. Ganfield was gave Baur his first shot as a coordinator. Four years later, Baur went to Chippewa Valley.

Carr showed Baur how to run a program, not just coach. He lectured him on how to deal with parents and their concerns. A bit overwhelming then, Baur has gained the experience where such responsibilities are more easily managed.

“(Giannone) wasn’t that much different,” Baur said. “Heck, he coached under Carr, too. But (Giannone) took the program to another level.”

As good as Dakota has been recently, expectations are even higher this season. The senior and junior classes did not lose a game on the freshman or junior varsity levels. Many outside the program, including Utica Eisenhower coach Chris Smith, have said this senior class at Dakota is one of the best they’ve seen.

Baur said one of his biggest tasks is to make sure this group doesn’t become complacent.

“I’m a players’ coach,” he said. “When it got real hot recently, I dialed back. They don’t even call me Coach. It’s like, hey Baur.”

Baur is just like one of the guys – except this time he’s playing the leading role.

Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.

PHOTO: Greg Baur (right), the new head coach at Macomb Dakota, directs one of his players. (Photo by Tom Markowski.)