Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Haslett Saving Big Hits for Game Time

August 16, 2016

By Geoff Kimmerly
Second Half editor

HASLETT – The sound of cleats on pavement. He and his teammates, hand in hand, walking toward the field together minutes before kickoff. Manowar’s “Heart of Steel” ringing in their ears from a few minutes before.

Justin Kuchnicki gave himself goose bumps Monday describing Haslett’s weekly pregame ritual, which the senior lineman will take part in again beginning Aug. 26 when the Vikings open this season against Remus Chippewa Hills.

They’ll certainly be revved up – and especially to lay some big hits after saving them up during three weeks of non-collision practices.

Haslett has one of the most successful football programs in the Lansing area, with two trips to MHSAA championship games and 14 playoff appearances total over the last 18 seasons. The Vikings finished 6-4 a year ago against a schedule featuring four eventual playoff teams.

The program also might be the first in all of Michigan high school football to fully eliminate full-speed hitting at practice, something Haslett has moved toward over the last few seasons before longtime coach Charlie Otlewski decided to knock it out of his practice plans completely this fall in large part to keep his players healthier for when it matters most.

“It gives you the edge when it gets to game day. You practice all week and you’re not really hitting or doing anything like that, and you get to game day … and everyone’s ready to just go out there and fly around and make plays,” Kuchnicki said. “You’re not really worried about kinks and stuff in your body that you’d have from practices, so you just go out there and lay it on the line.”

Friday was the first day Michigan high school players were allowed to practice in full pads. Storms drenched mid-Michigan that afternoon, so Haslett’s first day in full gear was Monday. And from a distance, it sounded like any other full-contact practice with the normal hoots and hollers and smacking of pads.

But on closer look, it was anything but. Lineman worked against blocking dummies on a sled or teammates holding hand pads. When the offense came together to run plays, linemen blocked against overturned plastic trash barrels. On the opposite end of the field, subvarsity players worked on defensive pursuit angles but again without hitting. Under a set of uprights laid an old gymnastics mat used to soften the fall during tackling drills, which players again did against standup dummies instead of their teammates.

Reducing collisions – that is, live, game-speed, player-vs.-player hitting – remains the focus of most conversations on health and safety in football. Much of the discussion is centered on reducing concussions, and MHSAA rules changes that took effect beginning with the 2014 season limit teams to one practice per day during the preseason (when teams frequently practice twice) where collisions can take place. During the regular season, teams can have collisions during practice only two days per week.

Otlewski – who formerly coached St. Ignace from 1990-93 before taking over at Haslett in 1994 – said his practices used to follow what could be considered a traditional after-school plan: individual position drills for an hour or more followed by 11-on-11 full contact team practice for 30-40 minutes, twice a week.

But a handful of reasons, chiefly the desire to avoid injuries, started his program on a different path five years ago.  

“Nobody wants injuries, but you surely don’t want them in practice. Then the concussion thing started to happen. (But) we didn’t do it because of concussions; we did it because of general overall injuries,” Otlewski said.

“If we lose a guy in Thursday’s scrimmage, or next Thursday in a game, OK, that’s football. But what we don’t want to do is lose someone in practice, because that seems unnecessary.”

The initial changes Haslett began to make to practices that fall of 2011 became drastic two years later, when he and his staff went to a different practice model completely. The Vikings now break every practice into 10-minute sessions alternating between team time and position drills, so position coaches can work with players individually before and after seeing how they perform when all 11 are running plays together.

This new breakdown brought the amount of player-on-player contact at practice down significantly as much more time was dedicated to learning proper footwork, blocking and tackling techniques and other fundamentals. Players on Monday worked at 50-percent speed, at most, against teammates either in front of them and also not moving at game speed, or against others holding pads and dummies.

The last two seasons, the only full-contact session during practices came during preparation for goalline situations; Otlewski and his staff decided to eliminate those this fall as well.

“We’re OK with a certain level (of contact). But we never want to go on the ground; we always want to stay up,” he said. “We want to go fast enough so where we have to use the perfect technique to get there footwork-wise. But we’re trying to eliminate the physicality part.”

To be clear, eliminating all collisions/contact is not required by the MHSAA. And there are probably more than a few in the coaching fraternity who would think Haslett is making a massive mistake.

But the Vikings’ no-contact strategy follows a way of thinking made popular in part by coaches like Dartmouth College’s Buddy Teevens, whose team hasn’t tackled during practices in six years. The Ivy League as a whole adopted a policy of no tackling in practice for the regular season beginning this fall.

Otlewski said teaching to tackle without contact allows his players to practice the same technique-building drills during four-player offseason workouts, his team’s no-pads summer camp and then while wearing pads during the season. His defense doesn’t face a live offense during the week, but he doesn’t think his players lose out because they can gain just as much from watching film and working on pursuit angles and recognizing formations. Same goes for his offense, which can still practice skill work and the passing game full-speed while lineman go half-speed working on footwork and blocking technique.

And he sees 37 players on his varsity roster, with that total remaining consistent over the last many seasons – while three opponents on this year’s schedule don’t have junior varsities and a fourth won’t field a freshman team.

His players three seasons ago didn’t really like the idea of not hitting in practice at first. But they’ve since bought in. He hasn’t heard a ton from parents either way; but he taught a class on football for local moms over the winter, and they seemed to like the idea as well.

“On one hand, I’m a little apprehensive,” Otlewski said. “OK, we haven’t gone full go. Is there a difference all of a sudden when it’s live Thursday against (Grand Rapids) Christian? Are we going to be up to speed?

“I think I still worry about that a little bit. But once we get into it, it’s fine.”

Kuchnicki is just as confident. Contact doesn’t bother this guy. He’s 6-foot-6 and in the neighborhood of 320 pounds. Sure, he’d love to have one contact practice this year so he and his teammates can back up some of the trash-talking they do to each other on the field.

But he’s fine with saving his biggest hits for opponents – and especially those who might think Haslett won’t be prepared for a physical game.

“They’d probably think we’re soft,” Kuchnicki said. “But when it comes game day, they change their minds instantly. I’ll tell you that.” 

Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.

PHOTOS: (Top) Haslett lineman work on blocking during Monday's practice. (Middle) Vikings coach Charlie Otlewski instructs his players on one of the team's blocking schemes. (Below) Backs work on the option with barrels serving as the defensive front.