Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Western's White Enjoys 'Special' Career
By
Tom Markowski
Special for Second Half
May 4, 2016
WALLED LAKE – Seeking a higher level of performance, many high school athletes have channeled their energy to one sport.
Many refer to this concentration as specialization – and Cody White, for one, isn’t buying it.
White, a junior at Walled Lake Western, is a three-sport athlete and he loves every minute of it. He plays basketball during the winter, baseball in the spring and football in the fall. During the summer he competes in AAU basketball, travel baseball, 7-on-7 football games with his Western teammates, and he participates in a few summer football camps.
White has played these same sports all throughout high school. His freshman year he competed in track and field, along with baseball. White hasn’t ruled out returning to track and field, in addition to baseball, as a senior – but this season he’s sticking with just baseball.
It’s a hectic schedule but, again, White wouldn’t have it any other way.
“I couldn’t see myself not competing in those sports,” he said. “I love them so much. I want to finish my senior year playing all three.”
White estimates that he’ll have two days off, away from sports, in June. In July he’ll take a week off, between his summer baseball team schedule ending and the start of football practice.
There’s no question White is driven, but it’s more than that. In some high schools, and with some coaches, playing multiple sports can be a challenge. There are some coaches who would prefer the students to play one sport and only one sport.
According to Western football coach Mike Zdebski, that isn’t the case at his school.
“We encourage them to play more than one sport,” Zdebski said. “For one, we want them to get their money’s worth. We have a pay-to-play policy of $425. You play one sport and it costs $425. You play three sports and it costs the same. And, two, playing other sports helps them develop other skills. In basketball you create space. In baseball you chase fly balls, and that helps with depth perception. Besides you get to work with other coaches and other teams.
“We’re lifting weights during the summer. If a kid is playing summer baseball or AAU basketball, if they have time they can come by and lift weights. And what we always tell them, if you’re tired let us know. You can take a break.”
Zdebski – whose team finished 12-1 last fall – was quick to point out some excellent athletes in the past, like former Kansas City Royals outfielder/Oakland Raiders running back Bo Jackson, who were multiple-sport athletes. And, more recently, there’s Luke Glendenning of the Detroit Red Wings. Glendenning was an all-state running back at East Grand Rapids.
When his high school career is done, White will play football in college. Two months ago he committed to sign with Michigan State this winter. At 6-foot-3 and 200 pounds, White played receiver, defensive back and also returned kicks last fall. He played a big role in Western’s run to the Division 2 Semifinals.
During baseball season, White pitches and plays middle infield and right field. He plays the wing and shooting guard in basketball.
His interest in playing a variety of sports came at an early age and, as is the case with most children, a family member was the one who introduced White to athletics. Former NFL player and Detroit Lions executive Sheldon White is his father, but the first sport White played, at age 3, was baseball. Two years later he began playing football and basketball.
Sheldon White also played three sports at his high school in Dayton, Ohio, (Meadowdale High) and helps his son manage his busy schedule, particularly during the offseason.
“Growing up was a little different (for me) than the usual kid,” Cody White said. “Going to Lions games and just being around football all the time. I think I love the game more because I was around it so much.
“But I think playing three sports helped me, too. The twisting of your hips in baseball, when you swing the bat, you’re using different muscles. And all the jumping you do in basketball. You have to move in tight spaces.
“With football, you’re with the football guys. By doing all three you meet different people.”
Playing multiple sports has definitely been the right road for White to follow. And his busy schedule hasn’t hindered his work in the classroom.
White has a 3.54 grade-point average pending his grades for this semester.
Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Cody White (right) runs away from a Midland Dow defender during their Regional Final this fall. (Middle) White works for a shot against Milford. (Photos by Teresa Presty.)