Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive Complete: 2015 Finals in Review
December 2, 2015
Those who watched the MHSAA Football Finals in person, online or on TV on Fox Sports Detroit probably didn’t leave their seats much over Thanksgiving weekend.
Five of eight 11-player Finals were decided by seven points or fewer. Two more were still in question into the fourth quarter. And if you missed the ends of the Division 2 or Division 5 games, get to MHSAA.tv the next time you have a few hours to spare.
Second Half covered all nine championship games including the 8-player Final on Nov. 20, with quick recaps and links to those stories below followed by notations of performances entered into the MHSAA record book and a report on some of the biggest and best stories to emerge from the 2015 Finals.
Finals in Review
Division 1: Romeo 41, Detroit Cass Tech 27
Romeo earned its first championship in its first trip to the MHSAA Finals, completing a playoff run that included victories over recent winners Cass Tech, Detroit Catholic Central and Clarkston. Despite a heroic performance by Technicians back-up quarterback Aaron Jackson, the Bulldogs marched for six touchdowns to remain a few steps ahead throughout. Click to read more.
Division 2: Detroit Martin Luther King 40, Lowell 38
For the second time in MHSAA Football Finals history, a game was decided on the final play of regulation – and in this case King’s final-second touchdown earned national buzz. Quarterback Armani Posey put up a record-setting passing performance, capped by a 40-yard touchdown pass to Donnie Corley on the final play that gave the Crusaders their second title. Click to read more.
Division 3: Orchard Lake St. Mary’s 29, Chelsea 12
The Eaglets won their second straight Division 3 title, this time over first-time finalist Chelsea. St. Mary’s had two runners each gain more than 100 yards and quarterback Brendan Tabone hooked up with receiver K.J. Hamler for a pair of highlight-reel scoring plays. Click to read more.
Division 4: Zeeland West 40, Flint Powers Catholic 14
The Dux won their fourth MHSAA title over the last decade and second in three seasons with the same rushing attack that has brought them great success throughout the run. West ran for 318 yards and scored four of the game’s first five touchdowns in what would be Powers coach Bob Buckel’s final game (he resigned Monday). Click to read more.
Division 5: Grand Rapids West Catholic 40, River Rouge 34
Once of the most offense-driven Finals in MHSAA football history ended with West Catholic winning its third straight championship – but not without repeated comeback attempts by River Rouge and near record-setting quarterback Antoine Burgess. The Falcons defeated three top-10 and two honorable mention teams on the way to the title, while River Rouge was playing in its first football championship game. Click to read more.
Division 6: Ithaca 27, Clinton 20
The Yellowjackets finished their fifth perfect season over the last six and earned another championship after falling in last season’s Final to break a 69-game winning streak. Ithaca won this time against an undefeated Clinton team that also had fallen to the Yellowjackets in the 2013 championship game. Ithaca featured 17 seniors, many of whom had played prominent roles in 2014 as well. Click to read more.
Division 7: Ishpeming 22, Pewamo-Westphalia 16
Ishpeming played in its fourth straight Final and won its third title in that time, coming back from last season’s loss led by returning quarterback Ozzy Corp. The 6-foot-5 senior scored three touchdowns, and the Hematites held MHSAA single-season rushing record-holder Jared Smith to a still-impressive 149 yards and a score. Click to read more.
Division 8: Muskegon Catholic Central 7, Waterford Our Lady 0
These small-school powers played to a near stalemate to kick off the weekend, with MCC’s touchdown with 10:21 to play the difference in earning the Crusaders their third straight MHSAA championship. MCC’s defense also came up with the first shutout against Our Lady since 2011, slowing down one of the state’s most accomplished passing attacks this fall. Click to read more.
8-Player: Powers North Central 58, Battle Creek St. Philip 33
Undefeated St. Philip played North Central closer than any opponent this season, but the Jets took over during the second quarter on the way to their first MHSAA title in this sport and a 13-0 finish. Junior running back Bobby Kleiman scored six times – five rushing and one receiving – and another junior, quarterback Jason Whitens, capped a season that saw him throw 45 touchdown passes without an interception. Click to read more.
Records Report
A number of team and individual entries have been added to the MHSAA Football Finals record book, found by clicking here. A breakdown:
Detroit King’s Armani Posey set the MHSAA Finals record with 383 yards passing, and River Rouge’s Antoine Burgess ended up second after also breaking the previous record with 354 yards. Posey made the completions list with 19 in 27 attempts and tied the passing touchdowns record with five. Burgess missed setting the total offense yards record by only two, tallying 424 with 70 rushing as well, and Posey’s 403 total yards ranks fifth on that list.
Two more quarterbacks also made record lists. Cass Tech’s Aaron Jackson also completed 19 passes in 27 attempts. Ithaca’s Jake Smith made the total yardage list with 126 rushing and 180 passing for 306 total.
River Rouge receiver Aaron Vinson tied for ninth for receiving yardage, gaining 162 on four receptions.
Lowell kicker George Gonzales joined a host of others by making all five of his extra-point attempts.
River Rouge and Grand Rapids West Catholic combined for 929 total yards, the second-most by two teams combined in an MHSAA Final, and Ishpeming and Zeeland West became two of 22 teams that didn’t punt in a championship game.
North Central’s Bobby Kleiman became the first entry in 8-player for rushing yards (205) and touchdowns (five), and his 337 total yards rank fourth. Teammate Jason Whitens’ 294 total yards were the fifth-most in 8-player Finals history. Kleiman also became the first entry for total touchdowns in a game (six) and easily set the record for points scored with 46. North Central and Battle Creek St. Philip combined for a record 952 total yards.
Muskegon Catholic Central moved up to third with 14 MHSAA Finals appearances, only two fewer than record holders Farmington Hills Harrison and Detroit Catholic Central. Orchard Lake St. Mary’s moved up into a tie for fourth on that list with 13 appearances. MCC also moved into a tie for third with 11 titles, behind Harrison’s 13 and Detroit St. Martin dePorres’ 12.
Stories behind the scores
The Play: Corley’s touchdown will be talked about for years to come – and not just by people who saw it live. An MHSAA video shot on Instagram and then posted on Facebook has reached 179,500 fans and been viewed more than 75,000 times, and the Fox Sports Detroit clip can be watched by clicking here. Corley’s grab gave King its only lead of the game.
Filling the trophy case: Six of eight winners this weekend have made quite a home at Ford Field. Grand Rapids West Catholic and Muskegon Catholic Central both won their third straight championships and Orchard Lake St. Mary’s was a repeat winner. Ithaca won its fifth title in six seasons, Ishpeming its third in four years and Zeeland West its second over the last three.
Romeo’s run: Save for a three-point loss to Utica Eisenhower in Week 9, Romeo’s run to its first title was perfect – and regardless, incredibly difficult. First, the Bulldogs downed two-time reigning champion Clarkston (final record 7-3) in the Pre-District, then handed Lapeer (10-1) its only loss. Next was Detroit Catholic Central (9-3), the Division 1 runner-up from 2011-13, followed by undefeated Grand Ledge (12-1). Detroit Cass Tech (11-3) had lost only to King, twice, and was the champion in 2011 and 2012.
Bringing Mitchell to Detroit: Although St. Ignace’s run ended one win shy of reaching Ford Field, teammate Mitchell Snyder’s memory was everywhere during the Division 8 Final. The Saints, who lost to Muskegon Catholic Central in a Semifinal, had worn stickers on their helmets with the name and number of Snyder, who died in a car crash in October. MCC and Waterford Our Lady both wore the helmet sticks during their game at Ford Field, carrying Snyder’s memory to the final game of the season.
The MHSAA Football Finals are sponsored by the Michigan National Guard.
PHOTOS: (Top middle) River Rouge gets revved up in the Ford Field tunnel before entering the field. (Middle) Detroit King poses for a team photo while celebrating its championship. (Below) Powers North Central hoists its first football title trophy. (For more photos and video, click for the MHSAA Instagram feed.)